Spongbob Lobby Merchandiser. SpongBob appeals to a wide demographic ranging from young children To adults. The display was designed to attract watch collectors and increase store traffic and sales. The lobby merchandiser tied into the movie. Created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Elizabeth Arden Red Door Salon Master Tester Unit. This display provides a flexible and updateable planogram architecture while reducing the costs associated with these features. The Salon Color Master Tester was designed to create an inviting and interactive shopping experience for consumers. The display creates and promotes an open sell presentation with categories created to reflect consumer buying habits. Created by Mechtronics, 1 New King Street, White Plains, NY 10604-1203
Parfums de Coeur BOD Man Body Spray Floorstand, This display features a new line of BOD Body sprays, a line extension to the successful cologne assortments. The unit offers secondary placement off the shelf increasing product exposure. The unit is economical, simple to erect in-store while also being space efficient. Created by Menasha Display Group, 601 E Erie Ave., Philadelphia, PA 19134.
LeapFrog Offfice Depot Sales Center. The display was designed to provide a freestanding Sales Center at Office Depot for LeapFrog. The display features a LeapFrog Green powdercoated steel center post. The base is made of steel tubing and wire. A rotating top is made of silver powdercoated wire and 4 vertical graphics are printed on .020 styrene. Created by United Displaycraft, 333 East Touhy, Des Plaines, Illinois 600l8.
Makers Mark "Add a Fifth" Golf Cart Case Stacker. The objective was to make Makers Mark stand out in a crowded bourbon marketplace by creating a link between their fine bourbon and golf outings. The unit is designed to look like a golf cart to market to a specific group in a catchy way. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
Robert Mondavi Refrigerated Rack. Bulkly end isle refrigerators are being replaced with sleeker displays that do a better job at marketing. This Cooler display was created for Mondavi luxury brands. Created by Ruszel Woodworks, Inc., 2980 Bayshore Road, Benicia, CA 94510.
Paper Mario Deluxe. This display was created to bring attention to this new vide game. The display needed to stand out from other similar displays and had to be quick to assemble at the store level. A special screen-printed canvas material was used to give a realistic look to the very old map. The logo was developed with a foam material and hand glued in several layers to add to the effect. Several of the parts were pre-assembled to add to the simplicity of set up. Created by Kell Specialty Products, 42l Palmer St., Chippewa Falls, WI 54729.
Labatt's Beer Base. This merchandiser's pedestal design was developed for easy access to the Labatt product. The design features interchangeable graphics which allowed retailers to easily switch out for new graphics which would keep the display looking new and up to date with Labatt's new ad campaigns. Created by New Dimensions Research Corp., 260 Spagnoli Rd., Melville, NY 11747.
I Vini Dei Fendi Di San Gregorio Wine Pop-Up Case Stacker. The display was developed to provide an easy to set up case stacker to merchandise imported Italian wine being introduced to the U.S. Market for the first time. The display had to separate this product from the competition and create a quality image for the brand. The unit had to attract attention with eye-catching graphics. Created by Arrow Display, Division of MannKraft, 100 Frontage Road, Newark, NJ 07114.
Frito Lay Collapsible Display. This display is engineered to be durable, yet easy to move and store. The heavy duty metal, wire and tubular construction are used so that the display will last two plus years at retail. The unique hinge design, the cable lock and castera allow the display to be folded up and easily stored. Created by United Displaycraft, 333 East Touhy, Des Plaines, Illinois 60018.
Kodak Multi Product Counter Unit. This display is created from injection molded styrene for cost efficiency and acts as a strong brand statement for Kodak. The use of the strong Kodak yellow is the key visual in the program which quickly alerts consumers to the availability of Kodak products. The unit was designed to stimulate impulse sales for Kodak film and one-time use cameras. Created by Mechtronics, 1 New King Street, White Plains, NY 10604-1203.
Robert Mondavi Crate Display. This display provided a smaller, temporary unit for Mondavi Italian varietals. Its small footprint makes placement uncomplicated for retailers. A straight forward design makes the display very accessible to consumers. Created by Ruszel Woodworks, Inc., 2980 Bayshore Road, Benicia, CA 94510.
Franklin Electronic Publishers. This floor display holds a line of hand-held electronic educational devices. It displays a dictionary and thesaurus w/spell correction in English and Spanish. The display promotes a software mail-in giveaway and debuted during the 2004 holiday shopping season. The display gained additional placement in the store and drew attention to the category in general. Created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Mountain Dew "Signs of Dew". This program was a tremendous success for Pepsi. Individual bottlers who must purchase the merchandising from Pepsi, purchased many of the signs following their initial debut, and a re-run of an additional 12,500 signs was required to meet retailer demand. Retailers also loved the signs because they became instant collectibles after the program was over. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Smirnoff Twist Watermelon Mass Display. This display was designed to increase awareness and stimulate demand for Smirnoff Twist Watermelon by using a larger than life slice of watermelon in the shape of a martini glass. Created by Rapid Displays, 4300 West 47th Street, Chicago, IL 60632.
Captain Morgan Prize Awarding Treasure Chest. This is a new type of display in a new category called experiential marketing. The unit is meant to travel along with a "character" dressed in a pirate suit as the main attraction at Bar and Night Club events, promoting Captain Morgan Rum. The Treasure Chest is a prop the Captain uses to raffle off prizes at the event. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240.
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