Kellogg's Cereal With Wobblers. Kellogg's created this display which showcased 10 of the 50 Limited Edition Disney Wobblers in an off-shelf-promotion that tied into the brand equity associated with Kellogg's and Disney. The display incorporated Mickey Mouse's ears with the look of Kellogg's Wobbler. Over 5,600 units have been placed increasing sales and profits. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Chanel Precision Skincare GTS. The Chanel unit is innovative in its design and flexibility. Flexibility is achieved through the use of templates. Updates simply require new templates. The modular design enables easy replacement without needing to replace the entire unit. The consumer is drawn to the see-through display with its unexpected steps and dramatic use of clear materials. The entire skin care line can be viewed on one display. Created by Diam International, 555 Tuckahoe Rd., Yonkers, NY 10710.
Eastman Kodak Sway EC-Graphix. The objective of this display was to create an endcap piece that worked in a variety of Safeway Stores, formats and markets to allow Kodak to capture a larger share of the digital printing market. The unit had to make digital printing of photos simple and readily available for consumers. The display had to be space efficient. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Humminbird Display. This display creates a professional "brand center" in which to highlight humminbird fishfinders and GPS navigation equipment. It shows the product in an environment with a premium look and feel while reinforcing the high technology attributes of the product line. A modular design was selected to enable the dealer to tailor the display to products and to expand the offerings in the future. Created by Great Northern Corporation, Consumer Packaging and Display, PO Box 044740, 1800 South Street, Racine, WI 53404.
Nintendo DS Toys R Us Display. This display merchandised the out of category Nintendo DS (dual-screen) and had to highlight the product's twin color screens, sharper graphics, etc. The display had to claim front end real estate at Toys R US while providing flexibility for future promotions and products as well as merchandise traditional Nintendo product along side the DS units. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Fire Emblem GCN DLX5. This counter display was designed to help promote a new game for the Nintendo Game Cube. A scene from the game was created on the display. A multicolored printed foil was used to make the scene more realistic. The foil form allowed more depth for the characters. The display had several layers to help build the scene and capture many of the game’s highlights. Created by Kell Specialty Products, PO Box 28, 42l Palmer Street, Chippewa Falls, WI 54729.
Wrangler End Cap for Wal-Mart. Capitalizing on the popularity of Wrangler clothing, the display is designed to provide maximum graphic impact apparent from its large size and thematic artwork. The objective is to introduce the new fragrance after shave rather than sell from volume. The unit is 90% "display and only 10% function. The unit is precisely designed to fill the footprint of the gondola as an EndCap at Wal-Mart. Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134
Ciba Vision Shadow Box with Dissolve Unit. The marketing objective was to create a dissolve unit that could be used on a table top, hanging on a wall (with or without) the Shadow Box. The dissolve was developed to visually communicate the key product feature (more oxygen). The display needed to capture the interest of consumers and the eye care professional within the small footprint requirements of an opticians office. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Sucrets Complete 36 Count Powerwing. Bold graphics define the product tag line "Nothing Stronger, Nothing Better" The graphics duplicates and reinforces the actual product packaging. The modular power wing allows retailers to choose either an l8 ct or 36 ct. The 2 piece design with an automated glue operation, compliments the "speed to market" initiative. The small foot print allows for easy set up. The product was launched right in time for the cough season with a highly orchestrated N.YC. Times Square outdoor jumbotron advertising. Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Bud Racing Tach Dangler. This display was designed to reinforce brand awareness and to keep Bud in the mind of nascar fans at the kick off of the racing season. The display is 80# litho mounted to E flute corrugate, diecut, and provided with hanging hardware. It is 30"l x 5"w x l8"h. It has been distributed to liquor stores and supermarkets and is expected to be there for 4 - 6 weeks. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Kellogg's Eggo Waffles and Syrup. This display was a cross-merchandising solution for Kellogg's Waffles and new line of syrup. The display increases off-shelf promotion and helped secure new retail space. The display merchandises two rows of three bottles of syrup vertically. The curved shaped header features eye appealing and visually tasty graphics. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Eucerin Redness Launch Counter Display This display creates on-counter space for the full line of Eucerin products. The design included a soothing color pallette and a photo header to illustrate the "cool" feeling of the Eucerin product. Design clues were taken from the Eucerin overall branding and packaging. The display shipped as a near pack. It included pockets for four different Eucerin products as well as a literature pocket. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Command l/4 Pallet Display. This display was designed to showcase the Command Strip product line in a mass merchandising setting. The primary goal was to keep the Command Strip products neatly in place so they would present well when the display reached the stores. The display sides create a large amount of billboard area which was used to showcase the Command Strip logo and other promotional information. The display allows for full view of the product from two sides. Created by Kell specialty Products, PO Box 28, 421 Palmer Street, Chippewa Falls, WI 54729.
Quick-Step Signature Display. The primary objective for this display was that it be especially attractive to the female market. Quick-Step had determined the primary buyers for laminate flooring in the home were females.The unit was designed using softer colors, large curves along the top, down lighting and indirect lighting along with large graphics to assist the customer in understanding the brand and category. Shelves were deeper which allows the customer to take home a sample while still leaving a sample on the shelf so that the display appears fully stocked. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49417.
Duane Read Gillette Endcap. This display creates a permanent endcap location that can merchandise a significant volume of the Gillette oral care and shaving products in Duane Read drug stores. The display also had to support future updates of product mix easily and cost effectively. The unit also has to provide maximum accessibility to drive impulse sales. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
"Really Wooly" Christmas. This display was designed to increase traffic and sales within the Christian Retail market by offering collectible plush figures at a promotional price point. The three "Really Wooly: shepherd characters have each a story to tell about that special night in Bethlehem. The display with a small footprint and visual impact was highly successful. Created by Great Northern Corporation Consumer packaging and Display, P.O. Box 044740, 1800 South Street, Racine, WI 53404.
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