Bose Two Sided Sounddock/Triport Headphone Display. This Bose merchandiser was designed to provide maximum exposure for Bose’s new Wave by creating a second merchandising location in-store. The display is shipped to stores pre-packed with an assortment of product. The back and sidewalls are litho mounted “B” flute corrugated. The header is litho mounted “E” Flute. Steel tubes are utilized under the shelves for additional stability. Created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
Cape Cod Inflatable Lighthouse Display. This inflatable lighthouse, which is 8 ft. tall, can be seen from many vantage points in the store. The inflatable lighthouse translates a two-dimensional logo into a three-dimensional entity. The displays have stimulated dramatic sales increases. Created by The Inflatable Marketplace, 1810 Gillespie Way, El Cajon, CA 92020.
John Frieda Mixed Collection PDQ. The John Frieda Mixed Collection pdq features a variety of John Frieda hair care products. Although simple in appearance, the display tray has a multitude of carefully designed product cells that contain the product in an organized fashion The display is comprised completely of E-flute litho-lam corrugated board, printed offset four colors + one pms + UV coating. The display’s appearance is superior to most vacuum formed units, so it stands out in its category.Created by Menasha Display Group, 60l E. Erie Ave., Philadelphia, PA 19134.
Scott’s LiquaFeed Display. Scott’s wanted a display that would give consumers the opportunity to "touch and feel" the LiquaFeed product at shelf level. The display had to be able to endure the sometimes "harsh" environment of Home Depot retail garden centers, which often include outdoor locations. The streamlined design, featuring curved sides, allowed for minimal interference with the product on-shelf, but still allowed adequate space to communicate key product features. Created by New Dimensions Research, Spagnoli Road, Melville, NY 11747.
Gillette Fusion Phantom Launch Display. This pallet display is designed with three dramatic 3D vac-form representations of the Fusion Phantom razor, each with a flashing light inside, designed to draw shoppers to the display. This high tech approach sets this pallet display apart from other corrugated pallet displays. The flashing light embedded within the 3D razor evokes the battery power of the razor. The color of the display complements the product packaging.Created by Rand-Whitney Retail, 1 Agrand St., Worcester, MA 01607.
Staples Tax Time 2007 "BIG" Pallet. The objective of the Staples "BIG" full pallet is to peak awareness of the large pack sizes of markers, and to stress the cost savings in purchasing the large packs. The pallet was placed at Staples this tax season. The dimensional header immediately communicates the message. Display shelves are angled back so the product shows the full face of the blister card, but does not fall forward. Created by U.S. Display Group, 100 Frontage Road, Newark, NJ 07114.
L'Oreal ProManicure Display. This display uses a perfectly shaped nail to display color, the first time a major cosmetic company has used this technqiue at mass. Rather than a printed color strip or a small color chip, the surface area of the nail is large enough to give a true color representation. This perfectly manicured nail is aspirational to women and reinforces the salon quality color and application. Created by POP Displays, 555 Tuckahoe Rd, Yonkers NY 10710.
Elizabeth Arden Target Perfume Tester. Elizabeth Arden wanted a display that would enable shoppers to sample its fragrance line in Target stores, just as if they were in the cosmetics department of a fine department store. This dipslay showcases 16 Elizabeth Arden fragrances in solid, compact form while stimulating consumer trial and gaining attention on-shelf. The design features compacts containing individual tester pads which sit in a 4-foot-wide black plastic unit. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Befine Endcap Display.This endcap was the launch vehicle for the new Befine skin care brand, with the primary objective being to visually create a sense of the brand as being based on food. The merchandising challenge was for the unit to stand out, yet convey a sense of “natural” within the visually competitive environment of a drug store. The display's tagline, "Is Your Skin Hungry? Treat It To A Feast of 181 Ingredients," stops the consumer as does the initial impression of fresh "greenness." The display is shipped fully assembled, and it has a small footprint. Created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134.
Stella Artois Upscale Floorstand. Stella Artois wanted to convey an upscale image with a display flexible enough to merchandise different products in various locations. The Stella Artois Floorstand was designed with a stunning Silver colored header that was constructed of curved steel with bold Stella Artois logo. The display featured changeable graphics and the capabilities to handle different packaging sizes. The two top shelves were created for Stella products while the lower shelves could be used for other brands in the portfolio. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.
Wal-Mart/Gillette Zig Zag System. Gillette wanted an innovative way to accommodate more product facings in Wal-Mart's razor category. Through the system's design that included pushers to keep the product far forward, Gillette was able to increase product depth from 9 3/4" deep to 15 3/4" deep, dramatically increasing product load in the same amount of space. The display system is also durable, as it is intened to last more than five years. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Braun 360 Complete Razor Launch Display. This display makes the razor visible so the consumer can "touch" the shaver through the PVC to get and idea of how it will feel. The display prominently features the Braun brand name and highlights the bonus shaver offer. A large die-cut image of the shaver on the pallet’s corners creates a 3D effect. Created by Rand-Whitney Retail, 1 Agrand Street, Worcester, MA 01607.
Fusion End Cap Dress Up Kit. Gillette wanted to provide a kit to retailers as an alternative to a full end cap display to help support the launch of the Gillette Fusion. Inspiration for the overall elliptical form of the display elements comes from the Fusion razor and the ergonomic design of its organizer tray. The displays' side panels incorporate the high tech look and feel of Gillette Fusion. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Gates/Carqest Wiper Stand. The objective for this display was to create a mobile permanent center for various lenghts of Carquest brand windshield wiper blades. The display needed to be compact, waterproof, and lockable for security. The unit is engineered to withstand the rigors of both indoor and outdoor retail environments. Created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
Inflatable Barefoot Wine Football Field. The purpose of the display was to promote Barefoot wine during January, which is Super Bowl month. The display is a football field which is 80” high and 70” wide. Cases of Barefoot wine were placed on the green football mat in front of the goal post and between the bleachers. The display conveyed that wine goes along with football games just as much as beer does. The inflatable clearly displayed the "Barefoot Logo" and its distinctive "purple" color complemented the color of the Barefoot wine product. Created by The Inflatable Marketplace, 1810 Gillespie Way, El Cajon, CA 92020.
CVS Top of Checkout Rack. CVS wanted to create a positive impression at the checkout, while merchandising magazines and other impulse items with minimal obstruction. This unit adjusts to hold magazines of different sizes. Flexibility is key to respond to changing planograms. Numerous slots allow trays and peg hook positions to be customized. Trays are interchangeable to hold different size products. Graphics slide in and out to update feature items. Created by POP Displays, 555 Tuckahoe Rd, Yonkers NY 10710.
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