Timex Wireless Fitness Tracker. This display was designed to launch this new product in sport specialty stores. The objective was to differentiate the product from other Timex products and competitors, while positioning it to appeal to more women. The display provided easy access to the product. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelpia, PA 19134. (Web Site) www.menashadisplay.com
Barbie & The Diamond Castle 48ct Merchandiser. The Barbie display is prepacked and sent to the retailer with Barbie & The Diamond Castle DVD's, a fulllength, directo to video movie. The display uses graphics to tell the Diamond Castle story with large colorful imagery. The display is made with many different dimension and lug-ons. Created by OnDisplay Creative, 1015 N. Orange Drive, Hollywood, CA 90038. (Web Site) www.ondisplaycreative.com
Sara Lee Bread Aisle Reinvention. This display was designed in 4 foot sections to allow for modularity, attached to existing gondolas for ease of installation. Graphics were designed to differentiate the meal occasions using color, photography and simple copy. The aisle merchandising system created an attractive destination that organized the bread products. Created by Launch Creative Marketing, 208 South Jefferson, Suite 400, Chicago, IL 60601. (Web Site) www.launchcreative.com
Sony Safeway Lane Blocker. Sony worked in collaboration with a snack manufacturer to develop a compact DVD/Snack cross-merchandiser. This display can be positioned in different areas of the store as the display rests on heavy-duty, locking casters. Graphics and powder-coating match existing decor of the more upscale Safeway venues. Sony was able to specially position its "hot" titles in high traffic areas of the store. Created by Cornerstone Display Group, 13834 Del Sur St., San Fernando, CA 91340. (Web Site) www.cornerstonedisplay.com
Pioneer Pro DJ Retail Experience Display. The Pioneer Pro DJ Retail Experience was designed to enable shoppers to "Hear, See, and Feel the Pioneer difference!" It allows the consumer to have a better tactile experience with the products. The consumer also has a chance to see what combination of products are available with a simple touch of a red selector button. Created by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707. (Web Site) www.kosakura.com
Ascendia Healing Garden Counter Display. Healing Garden had been purchased by a new company that wanted to re-launch the brand. The objective was to market Healing Garden in a more upscale, contemporary manner. The display needed to meet specific retail shelf size requirements. Working within that footprint, this sleek, upscale display was created . Pearlescent colorant was incorporated into the design to add stopping power on the shelf. The color was specifically researched and utilized to react well with fluorescent lighting. Created by Rand Diversified Companies, 3 Ethel Road, Edison, NJ 08817. (Web Site) www.rand-display.com
Walmart Camera Bar. The display was designed to be interactive with all cameras fully powered and it had to meet new Walmart design pallet standards. State of the art technology was used to power the cameras which featured inexpensive power connectors that contain a chip so that precise power is delivered to each camera properly. The unit is modular and flexible to efficiently hold more cameras in the same space. This unit is a l2''fixture in 4'modular sections. Created by POP Displays, 555 Tuckahoe Rd., Yonkers, NY 10710. (Web Site) www.popdisplaysusa.com
Nintendo Mixed Mario Pallet. The objective was to create a pallet display that would showcase Nintendo's new Wii release, "Mario Super Sluggers" and also merchandise/advertise 3 other existing Mario games. It was important to develop a visually compelling merchandiser that followed both Nintendo and WalMart guidelines. Created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. (Web Site) www.gnc-net.com
Matrix Blue-ray End Cap Display. This display had to create a feature location for blu-ray and demonstrate the benefits of the Blu-ray hardware and software to the consumer. The display had to integrate both hardware and software in an impactful way. The display is constructed from metal, powder coated MDF and plastic. The unit stocks Blu-ray players and movies and has a 37" wide screen TV and Blu-ray player. Created by Nashville Display, 306 Hartmann Dr., Lebanon, TN 37087.(Web Site) www.nashvillewire.com
Nancy's/Black Tie Appetizers and Desserts for Club (51). These units were designed to expand the penetration of the "Black Tie" brand to upscale customers who want to entertain with ease. The design creates a billboard impact with corrugated enclosures, printed in a classy beige, which frame the front of three packages to create a block of stunning black, red and beige that can be seen from nine feet away. Each stacked display withstands the rigor of the freezer environment. Created by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134. (Web Site) www.menashadisplay.com
Georgia Pacific Paper Plate Shelving System. This display was required to be easy to install with fewer parts and at a lower cost. The unit is flexible and holds a range of products and sizes. The unit is durable and was created with an eco-friendly 95% recycled plastic. It stands upright so that shopper can quickly see the different types of plates improving the shopping experience. Created by POP Displays Tuckahoe Rd., Yonkers, NY 10710. (Web Site) www.popdisplaysusa.com
Sweeney Todd Theatrical Standee. This display was designed to heighten consumer awareness and anticipation of the upcoming stylized movie musical. This theatrical standee was distributed to movie theatres internationally with title treatments designed and translated for eight languages. Instructions for assembly are included in each shipment. The 3D enhancement of the standee conveys the excitement and drama of this statge-to-film musical. Created by LAgraphico, 3800 Vanowen Street, Burbank, CA 91505. (Web Site) www.lagraphico.com
Monster Cable Floor Display. The objective was to provide a floor display to promote high-end audio/video accessories. This display was designed to go exclusively in Best Buy Stores during the Holiday season. The complete project from design to shipping was completed in less than two business weeks. Created by Great Northern Corp., Consumer Packaging & Display, 1800 South Street, Racine, WI 53404. (Web Site) www.gnc-net.com
GSK Permanent Abreva Walmart Power Wing. This display was designed to clearly communicate the brand’s benefits. GSK wanted to utilize a display which was sturdy enough to last the entire cold & flu season and it had to be impactful yet cost effective. This unique power design hangs over the retailer wire rack, making the wire rack invisible, which causes the display to stand out among other power wings. Created by Shorewood Display, 33 Phoenix Drive, Thorofare, NJ 08086.(Website) www.shorewoodpackaging.com
Kellogg/Keebler Townhouse Flipside Cracker/Pretzel Launch. This display took part in the bold new launch of Keebler Townhouse Flipsides Pretzel/crackers. The unit had to communicate the unique two sided nature of the new pretzel/cracker product. The display was designed to build brand awareness of the new product extension of the strong Townhouse cracker brand. Created by Launch Creative Marketing, 208 South Jefferson, Suite 400, Chicago, IL 60601. (Web Site) www.launchcreative.com
Epson S5 Projector Display. This display was designed to .showcase the product at Sam's Club stores on a shelf mounted display which offered an easy-to-read feature setting. The powder-coated steel structure provides durability. The design offers a clean, dynamic look that allows the product to stand out. Created by Cornerstone Display Group, 13834 Del Sur St., San Fernando, CA 91340. (Web Site) www.cornerstonedisplay.com
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