Pepsi/Frito-Lay Millennium Merchandiser. This display was designed to cross merchandise in a new market for Pepsi/Frito-Lay products and was part of Pepsi's overall “Power of One Initiative.” The display had to look upscale and be accepted into all types of corporate cafeteria and food service environments. It also had to hold a significant amount of product. The unit supplements fountain sales by providing a faster alternative to food service consumers. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Microsoft Shelf Display For Office Max Stores. This display used durable semi-permanent materials, thus exceeding its expected shelf life while maintaining a cost range competitive to corrugated. The uniquely shaped, pre-screened and routed vacuum-formed styrene display is customized to hold Microsoft product. The consumer is drawn to the display because of the clever use of graphics and color as well as the Microsoft logos and icons. Created by Design Phase Inc., 2840 Maria Avenue, Northbrook, IL 60062. BRONZE AWARD.
Evian Nomad Rack. This display merchandises the promotional line of Nomad bottles of Evian Water. It features a curved profile that resembles the contour and colors of the new Nomad promotional bottle. The wire rack is white powder coated with peg hooks to hang the bottles. A colorful cardboard header resembles the color and shape of the unique blue bottle top. The wire rack hold 64 24 ounce Evian bottles and also accommodates .75 liter bottles. Created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356. SILVER AWARD.
Bruno’s End Aisle Merchandiser. Bruno's Supermarkets provided Kellogg's with an end aisle position for which Kellogg’s created this unit to maximize this first ever out-of-category position for the brand at Bruno's. The clear acrylic header has permanent Kellogg brand identification and the six graphic cards promote multi-brand and flavor to lead to impulse purchase. Created by Visual Marketing Inc., 154 West Erie Street, Chicago, IL 60610. BRONZE AWARD.
Nike Footaction “Urban” Program. This display was designed to promote a dynamic departure from Nike's traditional sports image and to capture a new segment of the athletic footwear market. The display features powdercoated steel frames, wire, formed steel shelves and hangbars, acrylic graphic panels, injection molded graphics inserts, castors, graphics. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. Silver Award.
No Nonsense Intimates Floor Display. This is a pre-pack floor display which prominently displays intimate apparel products with the recognized No Nonsense brand. The display was required to merchandise 150 pieces of product on one side, maximizing the number of product facings. It also had to provide product visibility when the display sold down, without sacrificing structural integrity. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
Ronald McDonald Merchandiser. This in-store display for monthly Happy Meal promotions was the global introduction of the New Ronald McDonald Icon in permanent display format, featuring Motion Video. The lifesize graphics were screen printed and vacuum formed on durable polyethylene-which very few display manufacturers could accomplish. Created by Joliet Pattern, Inc., 508 Pasadena Avenue, Crest Hill, IL 60435. BRONZE AWARD.
Tony & Tina Full Line Tester Displays. This display was designed to merchandise and test the full line of color cosmetics. The updateable unit was designed to merchandise the brand's unique products using four cohesive modules. The unit was constructed out of silver plated steel and acrylic templates. The unit reinforce the line's urban based image. This display system was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. SILVER AWARD.
Titleist 24 Dz. Tour Distance SF Intro Display. The display was designed to occupy minimal floor space in retail areas where space is at a premium. In order to solve both of these functions, the riser was extended down the side of the tray in order to maximize the billboard area. The riser was printed 8/colors and UV coated on foil to exactly match the packaging it displays. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
Oregon Lottery Keno Motion Clock. This display was designed to increase impulse buying of lottery tickets for the Oregon Keno game. This unique clock capitalized on the fact that time-conscious consumers look at clocks while waiting in check out line or sitting at a lunch counter. The clock uses polarized motion to remind consumers that it's “Time For Keno.” Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA 18240. BRONZE AWARD.
Johnson & Johnson Kids Summer Display. This display featured colorful printing and foam pool noodles to create a fun display. The kids star logo was repeated in the graphics on the printed unit and on the plastic vacuum formed trays shaped like stars. The display could be used as a floor display or powerwing and even used on the counter. Created by Point 1 Displays Inc., 5454 Cote de Liesse, Quebec, Canada H4P 1A5. SILVER AWARD.
Maui Jim Sport, This display was designed to draw consumer attention and interest to a new line of Sport Glasses provided by Maui Jim. The logo and the recognizable “Maui Jim” in script, tie into previous lines. The display has a turntable allowing for simple customer viewing and retailer access. Locking doors on two sides make theft difficult. Created by Visual Marketing Inc., 154 West Erie Street, Chicago, IL 60610. SILVER AWARD.
Create-A-Castle. The base of this display featured the customer's wallcovering product to #200 Bleached, White/OS, B-flute corrugated. The graphic panel formed the back of the display. The customer product was laminated to the center of the display to create the castle tower. Created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350-0189. SILVER AWARD.
Ford Accessory Merchandiser. This display was designed to move accessory materials from the parts and service area to the showroom floor to boost accessory sales during the car-buying process. Modular elements provide flexibility and versatility and adjust to a variety of situations in which they are displayed. Lifestyle graphics provide personal context for accessories and reinforce the Ford brand image. Created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209. SILVER AWARD.
Etonic Virtual Inventory Tower. This display, which offers high-end golf shoes, requires virtually no assistance by in-store sales help. The tower allows smaller and mid-range golf pro shops to offer consumers a wide array of product without having to invest in inventory. Customers can select golf shoes, size them and order a custom pair without the inconvenience of waiting for sales help. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, New York 11747. SILVER AWARD.
SoBe Adrenaline Rush Counter Merchandiser. This display was designed to generate immediate sales in convenience stores. The inexpensive but good-looking counter display is molded form polyetheylene so that it can withstand the effects of filling it with ice. The unit was received enthusiastically by SoBe's sales force, distributors and convenience stores. It is one of several elements in a comprehensive package. Created by Joliet Pattern, Inc., 508 Pasadena Avenue, Crest Hill, IL 60435. BRONZE AWARD.
General Motors Interactive Brand Center. This state-of-the-art GM video display consolidates promotional displays and maximizes selling showrooms with minimal use of retail space. A DVDi industrial player with hard-drive storage holds 27 hours of video and presents 51 GM models with 16 different 3-4 minute video segments as well as access to additional product information via the internet. Created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209. SILVER AWARD.
Barney/Luvs Merchandiser. This display was designed to support a joint promotion between Luvs diapers and Barney for Baby products and videos. The unit was constructed specifically for Wal-Mart's “Action Alley” as a one-stop shopping location for baby's needs and also served to launch the new line of Barney Toys for Newborns. Created by Phoenix Display/International Paper, 33 Phoenix Drive, Thorofare, NJ 08086. BRONZE AWARD.
Nutrite Plant Fertilizer Floor Display. The display featured an indoor plant fertilizer, a product difficult to merchandise and the display had to allow immediate product association to build product awareness. The display had to be impactful and carry a small footprint to gain entry into the plant section of stores. The giant rotating flower pot with colorful flower images gained attention and awareness. Created by Point 1 Displays Inc., 5454 Cote de Liesse, Quebec, Canada H4P 1A5. SILVER AWARD.
Miller Giant Bottle Iceman. This display for Miller Lite was molded as an exact replica of the beer bottle and holds bottles of Miller Lite on ice for off the shelf selection. The size and construction of the Miller Giant Bottle create immediate attention and impact for the brand in the store and is designed to spur impulse sales of the brand. Created by Paul Flum Ideas, Inc., 11100 Linpage Place, St. Louis, MO 63132. BRONZE AWARD.
Metabolife Floorstand. The display was designed to introduce a product to the retail market that had been previously sold by direct sales only. The display is e flute corrugated litho laminated with a gravity feed dispenser. The dispenser holds 24 or 36 bottles and can be used as a floorstand or as a powerwing. The display was designed, produced and 20,000 displays were distributed in a period of 4 weeks. Created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117. BRONZE AWARD.
Chapstick Gravity PDQ #817050. This gravity feed display is being used at Wall Mart stores to promote sales of Chapsticks. The display trays are refillable and reusable. The display helps act as an advertising medium through the use of large, colorful and impactful graphics. The gravity feed design creates a much bigger billboard area for graphics. Created by Oxford Innovations, Division of Tim-Bar Corporation, 201 S. College Avenue, P.O. Box 189, New Oxford, PA 17350. BRONZE AWARD.
For Home Entertainment Space Saver. This display ships fully assembled, complete with graphics and corrugate trays for ease of merchandising. The unit builds brand recognition through logos and promotional messages. Through modularity in design, the display allows for both VHS and DVD movie product. Product quickly and easily changes out via prepacked corrugated trays, providing cross-merchandising opportunities for the retailer. Created by Design Phase Inc., 2840 Maria Avenue, Northbrook, IL 60062. SILVER AWARD.
Puig Ultra Violet Display Box. This collateral program was meant to establish brand recognition and mark the brand's launch. The purpose of the design of the display box was to create a metallic, lit, and techno look for Ultra Violet fragrance. Designed and manufactured by The Royal Promotion Group, 119 West 57th Street, Suite 960, New York, NY 10019. SILVER AWARD.
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