Corona Tiki Torch
This display was designed to provide an eye-catching piece for on-premise establishments to promote the Corona Extra and Corona Light brands. The display takes advantage of the brand's image of sun, fun and beach to gain wall space in an already cluttered environment. The display is modeled after a real tiki torch, but slightly modified using real bamboo housing and simulating the flame via orange-colored lighting and white cloth. When turned on, a fan creates movement by directing air to the cloth. The projection of light coupled with the movement gives the illusion of a flickering flame against the wall. The Corona Tiki Torch won a Gold OMA in the Beer Category as well as display-of-the-Year - Semi-Permanent. It was created by Everbrite, LLC, 4949 South ll0th Street, Greenfield, WI 53228.
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