Microsoft Xbox Halo 2 Standee
The Halo 2 Standee is expressly designed for placement within specialty gaming stores. Targeted retailers don't permit the display of live product. The challenge is to create a powerful display with a strong retail presence, without actually merchandising the product which is locked in a glass case elsewhere in the store. Because of the need to gain retail placement 30 to 60 days in advance of the title release, the objective was to create a spectacular display that generates consumer excitement over the awaited return of the Master Chief in Halo 2. The Microsoft Xbox Halo 2 Standee won a Gold OMA in the Entertainment Category as well as Display of the Year - Temporary. It was created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587.
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