Beautiful By Nature Color Playstation
The Beautiful by Nature Color Playstation was designed to merchandise and test the Bath and Body Works full women's cosmetic line. This unit creates a secondary selling outpost and encourages testing and sampling. The playstations were constructed and finished out of lacquered wood, Powdercoated steel, glass, and polished acrylic. The construction process included fabrication and injection molding. The fixture is updateable and interchangeable, allowing for constant seasonal changes. The unit is interactive. This display, which won a Gold OMA in the Cosmetics - Women category, was designed and manufactured by The Royal Promotions Group, 119 West 57th Street, New York, NY 10019.
Beiersdorf Q-10 Night Powerwing-Floorstand
This display was designed to market three separate high-end Q-10 products, while featuring one in particular “Q-10 Wrinkle Control Night.” This product appears on the top shelf of the unit, framed by extensive seven color and UV litho graphics above and to the right. The display can be used as a powerwing, a powerwing with lug-on riser, or as a floorstand. This display which won a Gold OMA in the Hair and Skin Care Category, was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Heart Candy Kisses Counter Display
The objective for this display was to create an eye-catching, pre-pack counter display, with an added value look and presence within the cosmetic category of drugstores and mass merchants. The unit was to catch the consumer's attention during Valentine's Day promotions and create a strong sell through for the $5.99 retail heart tins. The display had a small footprint that held 18 pieces of product with a $108.00 retail value. With the unique shape and attractive appearance, the 100% pre-sold goal was targeted and achieved. The heart can promotion relied solely on in-store placement of the display for its sales. This display which won a Gold OMA in the Hair and Skin Care category was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
RCA Digital Entertainment Center
The RCA Digital Entertainment Center makes a powerful in-store statement, drawing consumers to the contemporary home entertainment line. The modular system is designed to accommodate curved and flat wall installations ranging from 10-18 feet, with high variations of up to one foot. A live product presentation with feature area for pure digital components and satellite feed to all monitors assures optimum consumer impact and involvement in 6,300 RadioShack locations nationwide. This fixture, which won a Gold OMA in the Entertainment and Computers category, was produced by Trans World Marketing, 360 Murray Hill Parkway, East Rutherford, NJ 07073.
Nike “Kit O Parts”
The objective of this program was to provide different retailers market distinction and adapt to their different logistical needs. The program also provides consumers with improved shoppability. Materials used include extruded aluminum, cold rolled powder coated steel, distortion printed vacuum formed plastic, die cast aluminum, low voltage halogen lighting. The Nike “Kit O Parts” won the Gold OMA in the Personal Products and Accessories category and was created by RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Bacardi Five Brands Display
This is a versatile display that promotes multiple brands and product formulas. The eye-catching unit offers the ability to shop from two sides and creates a "center piece" display projecting a quality image. It can accommodate product weighing between 350-500 lbs. As an additional incentive for the retailer, a centerpiece globe is provided with the display which can be retained after the promotional period. The display exceeded expectations both in appearance and actual performance at retail. This display which won a Gold OMA in the Beverage-Liquor category, was created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 23231.
French Touch Stainless Steel Cookware Display
The objective of this display was to create a visually attractive unit that would enhance the product by showcasing it in its most natural setting. The display is flexo printed corrugated with full litho laminated tray/ header and clear film lamination. Metal and plastic hooks were used to display the product. This display which won a Gold OMA in the Home and Garden category, was created by Justman Packaging & Display, 5819 Telegraph Road, City of Commerce, CA 90040.
MGD Keg On Ice Pool Table Lamp
This display was targeted for on-premise accounts such as pool halls and game rooms that serve Miller Genuine Draft, with the objective to increase visibility and recognition of the brand. A vacuum formed ice tray was sprayed and wiped for the “ice look.” An injection molded bottle was set inside a screened low relief vacuum formed wrap and two vacuum formed “keg” endcaps. The bottle inside the keg visually represents the idea that draft beer taste can be captured in a bottle. This display which won a Gold OMA in the Beverage-Beer category, was created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
Stila Illuminated Full Line Display
The Stila Illuminated Full Line Display system was designed to give Stila a new look on counter. This display system tests Stila's full line in a modular format by product category. The innovative light boxes reinforce Stila’s visuals and brand identification. The displays are constructed out of laser cut and polished custom pearl acrylic and aluminum. This unique, illuminated display system won the Gold OMA in the Cosmetics - Women category, and was created by The Royal Promotion Group, 199 West 57th Street, New York, NY 10019.
EV Global Showroom Bike Display
EV Global Motors was looking to create a display that would introduce their new electric bicycle into the marketplace through auto dealerships and bike. The display acts as a “silent salesperson” educating the consumer with a continuous loop tape communicating the bike's features and benefits. The display is part of a comprehensive dealer start-up package. The transforming “lighting panel” conveys the message of electricity and enhances the attention grabbing effect of the display. This display which won the Gold OMA in the Sports, Toys and accessories category, was created by Frank Mayer & Associates, Inc., 1975 Wisconsin Avenue, Grafton, WI 53024.
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