Pepcid Barbeque Floor Display
This display was shipped out just prior to the barbeque season for McNeil Consumer Healthcare Canada. The product was stacked above a barbeque which had two battery driven spinning motors which simulated moving flames. The display was eye-catching drawing consumers to a product popular with the season. The display is screen printed 4-color on 'B' flute and 'E' flute corrugated. This display won a Gold OMA in the Health Care Category and was created by Artisan Complete, l00 Bentley Street, Markham, Ontario, Canada L3R 3L2.
Mountain Dew "Signs of Dew"
This sign was designed to create an awareness of the Mountain Dew brand in both traditional c-store and Gas and Go store formats during the key summer selling season. The sign had to reflect the hip, high energy "Do the Dew" branding. The program also had to contain a vintage feel which could be exploited as a series of collectables after the summer promotional period. The sign captured consumer attention using cutting edge graphics based on the concept of traditional road signs. The signs were engineered to withstand the elements using silk-screened aluminum replicating the look of real traffic signs or vintage tin promotional signs. This display which won the Gold OMA in the Signage Category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
2004 Holiday Display (Modular)
This display for the Kellogg Company was designed for the holiday season to promote holiday branded crackers. The challenge was to present a spectacular and space flexible display that the retailer sees as a high volume addition to their seasonal mix. Crackers sell l0 to l to the cookies during the holiday period and the retail display captured the consumer's attention. The graphic presentations on the display prominently display the crackers in a festive branded and holiday scene. The 2004 Holiday Display won the Gold OMA in the Stationery, Office Supplies and Seasonal Goods Category and was created by Smurfit-Stone Display Group, 450 East North Avenue, Carol Stream, IL 60l88.
Mirassou Rack
The Mirassou family has crafted uniquely crisp, bright wines for six generations. The Mirassou wine bin fixture was developed to bring this joyful, optimistic brand character to grocer and fine wine retail stores. This rich, high quality wood display borrows from the sun icon the overall shape which suggests a ray of sunlight which ties to the sunny optimism of the brand's character. The display allows 36 wine bottles to be displayed in a very shopable manner with clearly visible labels. The bright sunny-yellow color with black accents helps the bin to stand out from the market clutter and invites purchase. On top, the 3-dimensional brass sun icon emblem adds distinctive quality. The Mirassou Wine Display won a Gold OMA in the Liquor Category and was created by Vintage Wood,9l33 Green Valley Road Sebastopol, CA 95472.
Kodak Multi Product Counter Unit
This display was created from injection molded styrene for cost efficiency. The use of the strong Kodak yellow acts as a brand statement for Kodak and is the key visual in the program which quickly alerts consumers to the availability of Kodak products. The unit was designed to stimulate impulse sales for Kodak film and one-time use cameras. This display which won the Gold OMA in the Toys and Accessories Category, was created by Mechtronics, 1 New King Street, White Plains, NY 10604-1203.
Cartier Perfume Dramming Tester
This display is the first of its kind to provide a measured dose of perfume on a personalized blotter in a self-contained housing. It is a battery operated unit and enjoys a very long life cycle and is reusable. The design allows for self-service using the giant factice to attract consumers and enabling them to control the test on their own personalized swatch without an aggressive beauty consultant and without the risk of overspraying. All the materials are fragrance free and the bottles are easy to replace. Branding, color-coding and the use of upscale materials is consistent with the brand imagery. This display which won the Gold OMA in the Fragrances Category, was created by Diam International, 26-45 Brooklyn Queens Expressway West, Woodside, NY 11377.
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