Kahlua Holiday 2005 Pole Topper
This display was designed to recreate the promotional campaign at retail by bringing the exotic elements of Kahlua to the store level. A "Hero" size bottle was created to get the brand awareness desired. Simple motion was added to the display within the desired budget. A "white tiger" pattern, and jungle like ferns were used to bring out the exotic theme. The bottle was blow molded to achieve a very life like appearance. The display takes up a minimum amount of space but additional product can be placed under the display providing flexibility for the retailer. This display won a Gold OMA in the Beverages - Liquor Category and was created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
The Star Station Entertainment System Interactive Endcap Display
One of the primary objectives of this display was to demonstrate the fun and excitement generated by The Star Station Entertainment System. The display puts the power of performance into the hands of kids allowing kids to be the star of the show. They can hear and see themselves on TV as they sing and dance. It uses simple plug and play technology and features a wireless microphone and five different rotating camera lenses. The interactive display is easy to install and safe and effective at retail. The display was extremely innovative for Fisher Price. This display won a Gold OMA in the Toys and Accessories Category and was created by Darko, Inc., 2026 Summit Commerce Park, Twinsburg, OH 44087.
The Producers Theatrical Standee
The Producers was a highly anticipated theatrical production and the main objective for the display was to capture the movie patrons' attention to increase ticket sales. Attention was drawn to the dramatic size of the Standee and the high tech lighting system within the display. The lighting grasps the moviegoers attention and entices them to go to the movie. The display dimensions are 141 inches (w) x 97 inches (h) x 31 inches(d). The display's size and structure brings to life the Broadway musical and its various characters. The display functions as a large billboard utilizing chasing lights to give a Broadway effect. This display won the Gold OMA in the Entertainment Category and was created by Drissi Advertising, Inc. 947 N. Cole Ave., Los Angeles, CA 90038.
VCA Animal Hospital Wall Unit
VCA Animal Hospitals needed a way to communicate its brand nationwide while meeting the individual needs of its 375+ hospital locations. The designers had several challenges including getting the display installed quickly by hundreds of local installers. The display is a permanent, wall-mounted "exhibition space" that showcased collateral materials and retail promotions. The design met the requirements of the VCA brand by being friendly, informative and contemporary and the display was a focal point of each lobby, providing information in an accessible format. This display won a Gold OMA in the Services Category and was created by Portico Merchandising and Perez Co., 105-25 Chester Road, Cincinnati, OH 45215.
Reebok Lights Shoe Shelf Display
This Shoe Shelf was created to promote the Reebok Light Shoes.The shoes were unique because they had lights in the soles. The intent was to showcase these shoes by tying in its lights to the display of the shoes. Flashing lights on the face of the shoe shelf were created to attract the consumer to the shoes. It was important to make the Reebok Lights shoes stand out which was accomplished with the visual stimulus of flashing lights. The LED circuit board had never been used before on a shoe shelf. It was a new way to promote footwear. For the retailer it was important to make the shelf easy for employees to install. The shelves arrived to stores already assembled designed to fit into the stores existing footwear wall. The shoe shelves remained in the store for the entire promotion and had a 90% sell through rate. This display received the Gold OMA Award in the Personal Products and Accessories Category and was created by Kroll Salkin Corp., l220 East Meinecke Ave., Milwaukee, WI 532l2.
Set- Rite Promotional Kit
Set-Rite Products introduced a new, unique product designed as a tool for plumbers. Research about the product and with plumbing supply houses helped put together a plan for the kind of P.O.P display that would attract tradesmen and show them all of the time saving benefits of the product. They created a trademark in the form of "Hank the Plumber" and then outlined in brilliant color and graphics the theme that outlined the function of the product. The kit consisted of a 5' standee, a counter display with a tester and a trade show and on site demo unit. The results created orders and re-orders faster than they could produce the product and are now in the process of gearing up for a large national rollout. This program won the Gold OMA in the Home and Garden Category and was created by KV Associates, LLC , 8 East Garden Place, Pompton Plains, NJ 07440.
Gillette Fusion Retail Activation
Gillette Fusion is a product that features breakthrough shaving innovations. The display program was designed to support the launch of the product, a mega launch to blitz consumers with messaging, sampling and information. The design look is complimentary to the organic shape of the product tray. The riser provides strong brand awareness and announces the new breakthrough technology. The primary brand color, copper, is prominently featured with accents of the supporting roles of blue and silver. The endcap design which is the flagship unit of the program, accented the product and picked up on features of the molded shell organizer. The overall look, color scheme and graphics are tied into the national $l20 million campaign.This display won a Gold OMA in the Hair & Skin Care Category and was created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604.
Jelly Belly Inline Bin Display
Jelly Belly was looking to update its in-line gondola bin display to create a more "fun" display to fit the current brand image. The display had to fit exactly in the 4' gondola space and be only 19" deep. The in-line display features a bold header that has the "Mr. Jelly Belly" character bursting through a "conga line" jelly bean banner. All of the acrylic bins have a logo shaped handle screenprinted with the jelly belly logo. The display ships in different configurations to increase its versatility. It can be setup as an endcap with 2' wings. This display has become the flagship of the Jelly Belly display fleet. Placement has been great. This display won a Gold OMA in the Snackfood/Beverage/Permanent Category and was created by SMP Display & Design Group, P.O. Box 22067, Chattanooga, TN 37422.
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