Best Buy-Mall of America Living Standee
This life-sized living standee used rear-projection and the latest digital signage technology to generate interest and drive traffic to Best Buy’s newest location in the Mall of America. This display featured traditional printing with plastic fabrication to form a 3D shape. This display won a Gold OMA in the Digital Signage Category as well as the Display-of-the-Year Award, and was created by Modernistic, Inc., 1987 Industrial Blvd. Stillwater, MN 55082. (Web site) www.modernisticinc.com
M12 Tool Mini End Cap
This “Hands On" display was created to introduce an innovative line of tools to mass market stores and industrial channels. Each tool has a tool holder & interchangeable graphic panel providing modularity. As the tool line expands, the modularity of the display allows for 2 or 3 additional modules for growth. The display is designed with the Milwaukee Tool’s color which is recognized throughout the industry. The unit, created with vacuum formed plastic with a wood base and Styrene graphic panels, stands out with its unique curved design and bright colors. This display won a Gold OMA in the Home & Garden category, and was created by E-B Display Co., P.O. Box 650, Massilon, OH 44648. (Web site) www.ebdisplay.com
Space Chimps Display
This in-theater standee for the film, "Space Chimps," was engineered to support the weight of a large spaceship structure in motion. The motion of the rocking ship as well as the bobbling heads of the chimp characters attracts attention, while the ship's interior is illuminated by a hidden light.·The rocking spaceship looks as if it is floating "in space" above the base This display won a Gold Award in the Entertainment Category and a Display of the Year Award in the Temporary Category, and was created by Drissi Creative Services, 6721 Romaine Street, Los Angeles, CA 90038. (Web site) www.drissics.com
Rockband Interactive Kiosk
This display for the ROCKBAND Music Video Game, was created to enhance the realistic performance aspect of the Rockband game while providing solutions for in-store contests. The unit is designed to be flexible with dimensions customized for each account.The Kiosk draws consumers through design, sound, monitor of live performances and the option for interactive play individually or with a group. This display won a Gold OMA in the Electronic Interactive and Technology Category and was created by Design Phase, 1771 S. Lakeside Drive, Waukegan, IL 60085.(Web site) www.dphase.com
Miller Welding "Powershop" Store Set
This five-piece Store set was produced for Miller Electric Co., which wanted to build brand recognition for its welding machines and accessories in welding distributor showrooms. The Powershop Store Set creates a total merchandising solution for showrooms. This display won a Gold OMA in the Limited Production Run Category. The Miller Welding “Powershop” Store Set was created by Menasha Packaging Company, Brooklyn Park, MN, and 601 East Erie Avenue, Philadelphia, PA 19134.(Web site) www.menashadisplay.com
Champs Sports X Games Footwear Display
This display was created for Champs Sports, which wanted to attract fans to its stores during the X games. Designed to appeal to skaters, the display resembled the mega ramp where skaters compete. Litho printed, die cut corrugated was used to create the display. This display won a Gold OMA in the Personal Products & Accessories Category and was created by Kroll Salkin Corp., 1220 E. Meinecke Ave., Milwaukee, WI 53212.(Web site) www.ksc-inc.com
Promotivate Back To School Lucky Break Floor Standee
The standee was designed as a checkout counter. Shelf-talkers and blade signs were used in-store as reminders for customers to buy their participating products for entry into the promotion. Lifestyle shots showed "mom" paying for the selected products while the retailer's logo was prominent. This display won a Gold OMA in the Grocery and General Merchandise Products Category and was created by Artisan Complete, 100 Bentley Street, Markham, ON L3R 3L2.(Web site) www.artisancomplete.com
TomTom - Staples End Cap Display
This End Cap was designed to increase sell thru of TomTom portable GPS devices and accessories at Staples. The TomTom End Cap "kit" needed to fit onto a standard 36" or 48" End Cap fixture. The end cap needed to be modular. Security of the dummy devices needed to meet Staples' theft prevention standards. This display won a Gold OMA in the Electronic Interactive And Technology Category and was created by Rapid Displays, 4300 W. 47th St., Chicago, IL 60632.(Web site) www.artisancomplete.com
Nike FlyWire Table
This display was created to translite Nike’s new flywire technology into a tactile experience. The table is engineered to actually suspend the shoes on a string. The design was inspired by suspension bridges. The table’s highly reflective design emphasizes the vibrant color of the flywire and shoes. This display won a Gold OMA in the Sports Equipment Category and was created by IDL Worldwide, 500 Grant Avenue, East Butler, PA 16029.(Web site) www.idldisplays.com
Miller Chill Twisted Display
This display was designed in support of Miller's New Product Launch of an unusual product: lime-flavored beer. The maintenance-free merchandiser was designed to be quickly installed while creating a launch-home and personality for the new product off shelf. The twisted silver tubular structure offers the message in the Miller Chill "Twisted" advertising campaign. It promotes permanent branding with its unique Miller Chill dual-sided header, uniquely positioned shelves and unusual laser-cut base, floating between three twisted upright tubes. This Display won a Gold OMA in the Beverages-Beer Category. The Miller Chill Twisted Display was created by United Displaycraft, 333 East Touhy Avenue, Des Plaines, IL 60018.(Web site) www.uniteddisplaycraft.com
Fisher-Price Spike the ULTRA DINOSAUR Shelf Display
This display was designed to showcase Spike and allow him enough room (27" vertically and up to 30" horizontally) to stretch out, stand up and walk while still fitting within all targeted retail channels. The display also protects Spike from the environment with a large clear cover that allows complete visual access from all angles. The giant blinking "Try Me" button calls attention to the shopper of any age. The internal power source consists of 96 ("D") cell batteries. The display base incorporates a battery life indicator. The display is easy to install for the retailer. The interactive display ships fully assembled. This display won a Gold OMA in the Toys and Accessories Category and was created by Darko, Inc., 2026 Summit Commerce Park, Twinsburg, OH 44087.(Web site) www.darkoinc.com
C.F. Sauer's Spices Category Management System
This display system was created to offer a world class merchandising system to the supermarket/grocery channel and to stand apart from competition. The gravity-feed modules are engineered as a two-piece molded construction that snaps together. The modules are molded in burgundy, matching the spice container flip caps. The Sauer's logo is prominently featured on each primary graphic panel. The gravity-feed product load system is self-rotating and designed to dispense product first-in-first-out. The primary front panel lifts for quick product stocking/restocking and ensures that each bottle will be front facing. Integrated channels allow for interchangeable graphics and flexible planogramming. This display system won a Gold OMA in the Supermarket Retailer category and was created by Sonoco Corrflex, 65 Harristown Road, Glenrock, NJ 07452.(Web site) www.sonoco.com
Scott's New User Display
This display was designed to offer an educational shopping experience for new users of Scotts Miracle-Gro lawn care products. The unit conveniently displays the products the new user needs to take care of their lawn. The display design helped to gain premium display space at home centers. The display illuminates with outdoor lighting fixtures on the side beams. Five-color digital graphics with the Scotts logo directs the consumer to "Start To Build a Healthier Lawn Using Less Water". Offering an attractive organic look, the display was constructed of real wood with a Green edge crafted with frosted acrylic. The Scott's New User Display won a Gold OMA in the Home and Garden Category and was created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072.(Web site) www.mdr-pop.com
Miller Genuine Draft Guitar Display
This display was created to convey Miller Genuine Draft’s super premium positioning. The illuminated sign was created with screen-printing on vacuum formed PETG in the shape of a guitar, and fluorescent lighting. This display won a Gold OMA in the Beverages-Beer Category, and was created by May Advertising, 1200 Forum Way South, Fort Worth, TX 76140.(Web site) www.mayadvertising.com
Molson Heineken Experiential Bar Content
Molson was seeking to increase Heineken's brand awareness in bars and restaurants owned by Sir Corp, which operates 35 locations in Canada under the Jack Astor's, Alice Fazooli's and Four Restaurant banners, all of which have high-visibility digital screens. A 3 minute long branded motion graphics spot was created to heighten the awareness of this brand with the after-work crowd by showcasing a 3 minute long branded motion graphics spot.The experiential approach provided visibility for the brand, but not to the point of overselling - the emphasis was on fun within the bar context, with Heineken an integral part of that experience. This display won a Gold OMA in the Experiential Category, and was created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2.(Web site) www.artisancomplete.com
Magellan Triton GPS Counter Display
This display was created to showcase Magellan’s new Triton Series GPS devices in sporting goods stores. The display conveys Triton’s rugged outdoor usage. It’s urethane molded base provides authentic "rock-like" features. A metal caribeener is used to hold product fact cards. This display won a GOLD OMA in the Personal Products and Accessories Category, and was created by Frank Mayer & Associates, 1975 Wisconsin Avenue, Grafton, WI 53024.(Web site) www.frankmayer.com"
Back to Top
To See previous issues of Creative click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
