X-Men Standee
This Standee was designed for Musicland Stores to dominate the front of the store. The retail specific unit creates excitement and provides information on the upcoming release of X-Men 2. The Standee structure of the logo is instantly recognized from a distance. This display which won the Gold OMA in the Entertainment Category, was created by Smurfit-Stone Display Group, 5200 Anthony Road, Sandston, VA 23l50.
NOKIA Picture Yourself Wall Display For AT&T Wireless
This display was created to promote the new Nokia 3650 Camera Phone in AT&T Wireless retail locations. The display attracts attention in the store from a compact footprint of just 34" x 9" x 98" A total of 950 displays featuring the new Nokia phone with digital camera, were shipped for a duration of eight weeks. This display which won the Gold OMA in the Personal Products and Accessories Category, was created by Tracy Locke Partnership, Dallas, TX., and Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
Bella Sera Mass Holiday Display
This display combines a classically associated Italian icon, the Farmer's Market Stand with a specific and unique "branded" awning. This easy-to-assemble piece provided one-stop consumer shopping and looked good enough to provide stopping power to a consumer. The unit is shoppable from all sides and offers product information, coupons, recipes, etc. The brand name is shown prominently to provide brand awareness. The unit helped to gain new account placements and increased the average months display size. It enabled easy refilling of the display driving increased sales. 95% of the displays reached retail accounts. The Bella Sera Mass Holiday Display won a Gold OMA in the Beverage/Wine Category and was created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472.
Duracell Power Center
This display was designed for Wal-Mart to provide category exclusivity for Duracell for four weeks and then convert to accommodate competing brands. After the exclusive period, the unit becomes a permanent battery destination at Wal-Mart. The display ships fully loaded with nearly 2000 pounds of batteries in place. The display which won the Gold OMA in the Mass Merchandise Retailer Category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
World Select 5 Case Bin & Image Column
This display captures floor space and organizes product stacking. The bin header and triangular image column have large product and logo identification for brand reinforcement. The image column can sit on the floor, stack on product or hang from the ceiling. The display educates the consumer about the introduction of a new premium lager beer called "World Select". This display won a Gold Oma in the Beverages-Beer Category. It was created by Baird Display, 5325 West Rogers St., Milwaukee, WI 532l9.
Keebler Permanent Endcap
This display communicates excitement in a fun way by leveraging the "elfin" equity of the Keebler brand. The displays cuts through the retail clutter and showcases the brands by linking graphic images with national campaigns. The Keebler Permanent Endcap won a Gold OMA in the Grocery and General Merchandise Products category. It was created by Multi Dimensional Resources, Inc., 6ll Route 46, Hasbrouck Heights, NJ 07604.
Kraft EZ Cheese Rocket Display
This display was designed to provide an off-shelf out of category, cross merchandising opportunity for Kraft. The unit offers consumers easy access to the product and delivers for retailers, an easily stockable and graphically impactful merchandiser. The display is low cost yet provides high visibility for the Kraft EZ cheese product. Retail acceptance was very high and the displays found their way into various end-aisle and out-of-category positions in supermarkets across the United States. The display which won the Gold OMA in the Grocery and General Merchandise Products category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll774.
Finding Nemo Freezer Topper
This display dangles bait over the aisle in the frozen food section to immediately grab the consumer's attention from a distance, long before a Finding Nemo fan could get up close to see the on-door elements of this promotion. The display was packed fully assembled and the route driver just had to unpack and place it on top of the freezer door. It was a great use of space because it took up none. This display won a Gold OMA in the Grocery and General Merchandise Products Category. It was created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587.
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