Thomasville Kitchen Cabinetry Lifestyle Galleries
This display was designed to support Thomasville Cabinetry’s brand marketing strategy, which emphasized premium environments. The unit helped consumers plan and self-select their ideal kitchen. The design marketed kitchen cabinetry by aiming specific styles of décor towards individual consumer lifestyles and décor tastes. It presented whole kitchen solutions to the consumer instead of just cabinets by presenting samples of cabinet doors, suggested cabinet hardware and photography of available wood colors, suggested wallpapers and coordinating paint colors.End use photography showed suggested accessories and available cabinet options. This display, which won a Gold OMA in the Home and Garden Category, was created by Cormark, 1951 Touhy Avenue, Elk Grove Village, IL 60007.
Hard Candy Counter Display and Floor Stand
The Hard Candy Counter display and floor stand were designed to merchandise and test the complete Hard Candy line of cosmetics in either an on-counter or in a free-standing fashion (on the floor stand). The system was constructed out of acrylic and anodized aluminum. The unit holds the individual tester display in an organized fashion. These display elements, which won a Gold OMA in the Cosmetic-Women category, were designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Kia Information Center
An interactive kiosk produced for Kia Motors American, combines video and printed brochures in a user-friendly, space efficient and easily accessible display. It provides one-stop information retrieval for the customer and employs DVD technology for expanded memory and touch-screen navigation to dealers’ existing touch-screen monitors, enabling dealer cost-savings and maximum customer participation. Strong branding with the Kia logo and trademark colors makes the Center easy to locate on the showroom floor. This display, which won the Gold OMA in the Interactive Category, was created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209.
Harley-Davidson® Motorcycle Seat Demonstrator
This display is a highly useful sales tool that not only allows Harley-Davidson customers to try different styles of motorcycle seats, but also reduces wear on brand new motorcycles displayed in the showroom. The Demonstrator accommodates a variety of seat models as well as handlebar and footpeg configurations to accurately replicate the customer’s riding preferences. The sturdy frame works is substantial, yet the display can be easily rolled for cleaning or showroom rearrangements. The display, which won the Gold OMA in the Transportation Category, was created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209.
Display Program For Windows Millenium Edition
This program originally called for a four-sided display only. Clever design and engineering allowed for the creation of three modular sku’s: four-sided, two sided and single-sided, from mostly common tooling. The header molds, product tray molds and frame molds were identical for all three sku’s, giving the retailers the option of three different display sizes. This caused the quantity to nearly triple, meaning more product was placed in more locations. The use of MT2 edge glow plastic material in the injection-molded components resulted in a unique look that was appealing to retailers. This display, which won the Gold OMA in the Entertainment & Computers Category, was created by Design Phase, Inc., 2840 Maria Avenue, Northbrook, IL 60062.
Wilson Smart-Core Program
The objective of this program was to produce an integrated modular system which highlighted Wilson’s new packaging and helped consumers identify the right ball for their game. Wilson’s initial request was to design a counter unit for golf ball sleeves. The quantities for the counter unit pointed towards a vacuum formed tray. Once the floor stand requirement was introduced, an opportunity was identified to design an upscale injection molded tray with an integrated product guide. The textured molded tray became the cornerstone of the modular display system for golf balls and eventually utilized for golf gloves as well. This display, which won a Gold OMA in the Sports, Toys and Accessories Category, was created by Cormark, 1951 Touhy Avenue, Elk Grove Village, IL 60007.
@tmosphere Floor Display
This display has the ability to present a full line of product in a very small retail footprint (18" x 18"), yet still offer a very stylish presentation of the company’s product. @tmosphere products consist of many different sku’s that would couldn’t gain conventional retail space on drugstore shelves. In order to maximize the impact of the product line, the merchandiser has to present the complete line to show the consumer the breadth of products. The display was well received since it was shipped into each store fully assembled requiring the retailer to just insert the header into the two slots. This display, which won a Gold OMA in the Hair and Skin Care Category, was created by Point 1 Displays Inc., 5454 Cote de Liesse, Quebec, Canada H4P 1A5.
Back to Top
To See previous issues of Creative click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
