Timberland PRO Apparel Gondola. This fixture was specifically designed to create a homesite for Timberland PRO Apparel. The freestanding unit consolidates the entire line into one destination. The unit is permanently branded in several locations. When the faceout bar accessory is not in use, preexisting shoe shelves can be inserted. Shelves are adjustable. A sign holder supports a branding message as well as features and benefits. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, Illinois 6008. Bronze AWARD.
Philips Flat TV Display. This freestanding display introduces Flat TV. The display accommodates all product mixes and demonstrates hanging/standing options. The design complements high-end, high-tech televisions. Graphics communicate the features and benefits and the unit uses minimal floorspace and is easy to assemble. Created by AMD Industries, 4620 West 19th Street, Cicero, IL 60804. BRONZE AWARD.
Budweiser Crystal Program. This program creates a complete lighting feature for on-premise accounts, It provides an inherent look and quality specific to the Budweiser brand. The functionality of the pieces provides a light source for perimeter areas. Each of the pieces is clearly identified promoting availability to the consumer. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
E & J Gallo Black Swan Mass Display. E & J Gallo wanted to establish Black Swan as "The Australian Wine". The display further promotes the tag line "Just Landed". Unfinished pine and plywood with printed and branded graphics give the display a "shipping crate" look. Created by Ruszel Woodworks, 2928 Bayshore Road, Benicia, CA 94510. BRONZE AWARD.
Rogers/AT&T V101 Floor Display. This display creates in-store awareness of a newly launched product. It was timed to appear at stores when the media promotion broke. Both electronic stores and independent cell phone stores located these displays at their store fronts to entice customers to enter and ask questions on this new product. Created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2. BRONZE AWARD.
Calvin Klein Crave for Men On-Counter Merchandiser. Created for the launch of Calvin Klein's new fragrance. The injection molded and aluminum display was designed to capture the technology driven bottle and packaging. The molded piece surrounding the tester appears to be illuminated without any electrical source. The display provides a tester, product information and merchandise for purchase. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019. SILVER AWARD.
Gillette Brookshire Checkout Display. This display merchandises an assortment of Gillette's grooming products in one unique counter display designed exclusively for Brookshire grocery stores. The display creates a one stop shopping destination for all shaving needs, in a footprint of only 1 x 2 feet. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747. SILVER AWARD.
Federal Express Slot Feature Unit. This display was designed to help launch the sales of packaging material for Federal Express Group Service. The Fed Ex intent was to address competitor's offerings and directly compete with them. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49419. BRONZE AWARD.
Corona Extra/Light Lenticular Neon Sign. This unique sign features the two brands which share the same impression/advertising space using lenticular flip technology. This creates multiple impressions at half the cost. The use of backlit lenticular is the exception in the neon sign industry. The lightweight sign is shipped assembled and packed with hanging hardware. Created by Everbrite Inc., 4949 S. 110th Street, Greenfield, WI 53228. BRONZE AWARD.
Jolly Rancher Active Counter Display. This eye-catching unit sets this product apart from others in the some category at retail. When product is removed a wobbling motion is created which attracts the consumer's attention. The display is small enough to be located on a shelf or at the cash counter. Created by Artisan Complete, 100 Bentley Street, Markham, Ontario, Canada L3R 3L2. SILVER AWARD.
Kumho Tire Display. This floorstand was created for retail tire stores and it allows different tires within the line to be merchandised on the same display. Multiple headers were created to fit a variety of tires to make the unit very flexible. Created by Meridian Display & Merchandising, 162 York Avenue, St. Paul, MN 55117. BRONZE AWARD.
Luminere 24 pc. Counter Display. The display is designed specifically for Luxury Linens, to work within their shelving guidelines. It is shipped as a fully assembled near pack. The retailer simply removes the display from the package, places the pre-installed header in the upright position, and loads the product on the steps. Created by Triangle Display Group, Div. Menasha Packaging Company, Inc., 601 E. Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
Scholastic Book Fair. This display provides a dramatic, durable and portable display for Scholastic Bookfairs, mini Bookstores organized on school premises. The display acts as booth a transport unit and a kiosk display. It sets up in minutes at the various schools by simple pulling a latch and pulling open levered doors, lifting a header and folding back the side panels Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747. SILVER AWARD.
Ice Age Standee. This corrugated Standee features bright colors, which helped capture the prime real estate in over 90% of its market. The Standee was designed to give dimension and color in a limited floor space. The Logo was designed in 3 dimension using clear vinyl. Created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, CA 91504. BRONZE AWARD.
Big Idea Penguins 4. An eye-catching realistic lighthouse is featured in this display. There is a random flashing LED board to recreate the lighthouse. The unit also feature intricate die cutting and multi-layered character lug-ons to create a dynamic display that brings the video's story to life. Created by Rapid Display, 4300 W. 47th Street, Chicago, IL 60632-4439. SILVER AWARD.
Awake On-Counter Tester Displays. The modular counter units were designed to provide a brand new image for Awake's existing cosmetic and skincare line. Displays were fabricated with custom ½" silver laminated acrylic and feature sectioned product templates, removable mirrored logo headers and pull-out drawers for storage. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019. BRONZE AWARD.
Nestle Island Display. This display is designed to hold in excess of 500 pounds as well as 500 packages of product. It is shoppable from all 4 sides. It is easily set up and ready for stocking in less than 10 minutes. The graphics are complementary to the Nestle product line. Created by Meridian Display, 162 York Avenue East, St. Paul, Minnesota 55117. SILVER AWARD.
Vtech Display Program. The display features interactive merchandising. Push a button and hear a thirty-second product promotion. Try the actual product on the display and then make a purchase decision. Smarty's Workshop was specially programmed to give the consumer a thirty-second demonstration of features and benefits. All seven displays are shipped set-up. Created by Design Phase, Inc., 2840 Maria Avenue, Northbrook, IL 60062. SILVER AWARD.
Hyundai Literature Display. A floor display with an updated look, two-sided to provide duplicate access to brochures. The Hyundai logo is located at the top of the display. The "Flying H" was made to be changeable in case of a future logo change. Created by R/P Creative Sales, Inc., 84 East Santa Anita Avenue, Burbank, CA 91502. BRONZE AWARD.
Sikkens Floor Display. This display was the centerpiece of an entire re-branding campaign. The display program was developed to increase name recognition and to show that the product was high quality, high value and easy to use. The design and choice of materials provide a high-end furniture look. Created by Evolve Marketing Group, 1687 Webster, Birmingham. MI 48009. BRONZE AWARD.
La-Zboy® Power Rocker Information Console. This information console is placed between two La-Z-Boy Recliners enticing customers to "test drive" the many functions. This unique display makes customers aware of the new line of recliners. This Informational System was designed by Radix Communications and manufactured by Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60610. SILVER AWARD.
Timberland Kids New Product Boot Display. The display is presented 75% of the time as a counter display typically positioned on the cashwrap. However, the base of the display can accept a slatwall bracket for mounting to the wall. The unit ships fully assembled to the retailer. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. SILVER AWARD.
Mary-Kate & Ashley Color Boutique Endcap for Wal-Mart. This unit was developed specifically as an endcap for Wal-Mart. The addition of the easel on the back of the display allowed for additional in-aisle placement. The unit arrives at retail assembled. The boxes containing the product ship out on the appropriate shelves. Created by Triangle Display Group, Div. Menasha Packaging Company, Inc., 601 E. Erie Avenue, Philadelphia, PA 19134. SILVER AWARD.
Philips DVD+RW Kiosk. This display uses a highly diversified assortment of materials to achieve its desired look. The display is designed to be modular to meet any retail environment, and can be configured as a floor display, an endcap, or simply as a glorifier. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL. BRONZE AWARD.
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