J&J/Vistakon Acuvue Display Program. The Acuvue merchandising elements build interest in the brand, while offering a benefit to eyecare professionals. Acuvue colors were leveraged in terms of different types of office environments featuring a custom blue and silver color palette. Multiple manufacturing processes were combined to create the appropriate appearance. Two types of displays were created, one for freestanding use and one for countertops. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. BRONZE AWARD.
Aqua Sphere Swim Center. This display is a permanent merchandiser which includes leveling glides on the legs for added stability. The objective for the Swim Center was to market water sports equipment at large retail outlets and specialty stores. The Swim Center uses a variety of materials and was created by Visual Marketing Inc., l54 West Erie St., Chicago, IL 606l0. SILVER AWARD.
Alpine Navigation Display. This display demonstrates the Alpine Car Navigation System. It is fully functional and interactive. Significant increases in Navigation sales were reported following the rollout of the display. Created by RP Creative Display, Inc., l7932 Sky Park Circle, Suite A, Irvine, CA 926l4. BRONZE AWARD.
Coors Light Official Tailgate Headquarters - Labor Day. The objective of this tailgate display is to attract the consumer's attention by the realistic looking truck with the motion of the tailgate. The consumer can locate the Coors Brands quickly in the retail location. The display is graphically appealing and is unique in its motion. Created by United States Display, l040 Industrial Park Blvd., Montgomery City, MO 6336l. SILVER AWARD.
Elizabeth Arden - Wal-Mart Mixed Gift Set Pallet Display. This pallet was required to adhere to Wal-Mart's pallet display specs, dimensional requirements + price signage, which creates a consistent sight line for aisle displays. No assembly is required as the engineering is such that the shroud is removed to present a finished display. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34. SILVER AWARD.
Maker's Mark Barrel Program. This display used a real whiskey aging barrel with a red polystyrene topper to represent the brand's trademark wax bottle seal. A barrelhead sign also featured a real wax seal as part of its design. The barrel is used as a shelving display and the barrelhead sign functions as a wall sign. Created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA l8240. BRONZE AWARD.
Duracell EZ Tab Hearing Aid Counter Display. This display required a small footprint in order to gain access into major drug, supermarket and mass market chains. The display, of transparent acrylic, takes up minimum counter space in the small pharmacy area of major chains. Units arrived in store pre-packed and ready for immediate selling. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747. BRONZE AWARD.
Elizabeth Arden Lipstick Counter Tester Display. The Lipstick Counter Tester provides a permanent display while maintaining flexibility associated with temporary programs. The unit can be updated, one product at a time, or completely revised via the replacement of product tiles. Updates can be executed at store level without the use of tools. Created by Mechtronics, l New King Street, White Plains, NY. BRONZE AWARD.
Swoops 96 ct. PW/FS. This display was for a new product launch in 2003. The products unique swooping shape is reflected in the contoured riser. The sleek, tall appearance of the display along with the small footprint gives it an upscale feel and increases the versatility of the display's placement. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA l9l34.BRONZE AWARD.
Oral-B Cross Action Target Endcap. This display ships to retail fully assembled and merchandises hundreds of brushes in a space efficient footprint. The endcap design allowed out-of-category placement in secondary locations in stores nationwide encouraging impulse sales in the highly effective endcap locations. Created by Mechtronics, l New King Street, White Plains, NY. BRONZE AWARD.
Lancome Juicy Tubes/ Star Gloss Promotion. This unique pinwheel design presents a showcase for its products which are all visible, accessible and updateable. Different levels and platforms draw consumers to the unit which makes efficient use of space. Brand identity is strong throughout. Created by Diam, International, 26-45 Brooklyn-Queens Expressway, West, Woodside, NY ll377. SILVER AWARD.
Budweiser NFL Team Mirrors. The units use screen printed mirrored glass with a washout area to display different NFL team lithos allowing a national P.O.P. program to be targeted to specific geographical markets/NFL teams. The mirrors increase brand awareness and create a direct connection between Budweiser and the various NFL markets. Created by Heritage Sign & Display, Inc., 344 Industrial Road, Nesquehoning, PA l8240. BRONZE AWARD.
Turning Leaf 2003 Holiday Mass Display. This flexible display allows the retailer to cross merchandise products to create a mass display or to simply enhance the Turning Leaf Display within the store. The unit is easily assembled and is an efficient use of retail space. The retailer can assemble the entire display in a free standing location. Created by Vintage Wood, 9l33 Green Valley Road, Sebastopol, CA 95472. BRONZE AWARD.
Microsoft Xbox l/2 pallet. This display was designed to gain short term position in a key traffic area in the store. The unit maintained the Microsoft image while still meeting standards of the store. The price had to be kept low and was similar to what a corrugated display would have cost. Created by Harbor Industries, Inc., l4l30 l72nd Street, Grand Haven, MI 494l7.SILVER AWARD.
Pepsi Multi-Brand Cooler. This display was the first of its kind for the beverage industry. The three-tier ice cooler allowed Pepsi to merchandise brands from its core portfolio, such as Pepsi and Diet Pepsi, with lesser known brands such as Twist, Code Red and LiveWire. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Pepsi Halloween Haunted Castle Display. This seasonal display was designed to attract attention during Halloween. It included a full audio unit looping spooky sounds. The promotion provided 2,800 displays for the in-store retail promotion. The corrugated unit with full-service audio was created by Rapid Displays, 4200 W. 47th Street, Chicago, IL 60632-447l6. SILVER AWARD.
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