Paramount Farms Almond Accents/Hidden Valley Display. In-store merchandising for this product is the primary element of the brand strategy. This display attracts the consumer's attention and clearly communicates the product use. The display was part of an overall tie-in program with Hidden Valley Salad Dressing. The promotion included a national FSI with a coupon as well as sample packages of Almond Accents packed in neck hangers on bottles of Hidden Valley Ranch Dressing. Created by Justman Packaging & Display, 58l9 Telegraph Rd., Commerce, CA 90040. BRONZE AWARD.
Rogers Wireless Christmas Floor Display. This display was created to attract consumer attention at the store entry to promote Cellular Phone sales at the ‘gift giving’ season. It is screen printed 7 colors on 'E'flute corrugated. The two boxes on top revolved with a battery driven motor.The revolving gift boxes are highlighted with l6 flashing white LED lights. The bow on top was created from red holographic card stock. Created by Artisan Complete, l00 Bentley Street, Markham, Ontario Canada L3R 3L2. SILVER AWARD.
Killian's Irish Red Gas Grill Case Stacker. This display was designed for a summer time promotion and featured the look of a gas grill. The grill promoted outdoor fun and held case packs of Killian's beer. The unit was required to fit into a footprint and had to have brand identity. The unit accomplished this and captured a strong presence with the Killian's logo on both sides of the display. Created by Smurfit-Stone Display Group, 2900 Sprouse Drive, Richmond, VA 2323l. BRONZE AWARD.
Staples Digital Camera Fixture. This is a proprietary power and security system. As new cameras launch with increasingly more demanding requirements, new voltage is added with a simple, inexpensive power connector that supplies the precise voltage needed. Batteries are needed saving cost and maintenance time. The system utilizes an internal plunger and any removal of product activates the alarm. Consumers benefit from a more reliable demo as a result of a more robust powering system. Created by Diam International, 26-45 Brooklyn Queens Expressway West, Woodside, NY ll377. BRONZE AWARD.
Elizabeth Arden 2004 Wal-Mart Mixed Gift Set Pallet Display. The challenge was to create a full pallet display to carry a large amount of product which would attract immediate attention and brand recognition. The display represents Elizabeth Arden's "Silent Salesperson". It features large colorful graphics that identify the brands and is easily shopped. The display design met Wal-Mart's requirements. Created by Menasha Display Group - Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34. BRONZE AWARD.
Makers Mark "Add a Fifth" Golf Cart Case Stacker. The objective was to make Makers Mark stand out in a crowded bourbon marketplace. This was achieved by creating a link between the fine bourbon and golf outings with "the boys". The display with its obvious visual likeness to a golf cart, asks the liquor store customer to add a fifth to their foursome both in words on the header and through the design of the cart. Created by Heritage Sign & Display, 344 Industrial Drive, Nesquehoning, PA l8240. SILVER AWARD
Brach's - 6 ft. FCS II Rack. This display was designed to provide a Fresh Candy Shoppe rack that specifically targets placement in a produce department of a typical supermarket. The display offers a real wood look with dramatic product graphics which gives the display a farm fresh image. The design is a 4-sided waterfall presentation while still using a single size bin for economy and maintaining a 3-piece modular construction for easy assembly. Injection molded bins automatically rotate the product for freshness and wood shelf rails pull out to allow each bin to be easily loaded from the back. Created by AMD Industries Inc. 4620 West l9th Street, Cicero, IL 60804-9999. SILVER AWARD.
Oral B Dl8 Sam's Club & Costco Display. This display merchandised two products in one combined display exclusively at Sam's Club. Costco received only one product. Both pieces of product needed to be separate with its own features and benefits areas along with graphics. The display had two separate pedestals but shared the same base to display the product. The display was designed to sit on top of the pallet of product and arrived completely asssembled and ready to install. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747. BRONZE AWARD.
Pyrex Blue Structured Bakeware Endcap. This display was designed to draw attention to the new line of Pyrex Sculptured Bakeware. The sculptured theme was accentuated by the use of unique and eye-catching geometry. The display has enough strength to hold the heavy line of products but yet is simple for the retailer to assemble. This is a semi-permanent end cap display featured in the grocery store setting. The popular red Pyrex logo is familiar to most consumers and was utilized on many parts of the display. Created by Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729. SILVER AWARD.
Hershey's Take 5 Launch Program. These three displays were developed to introduce Hershey’s newest box offering: Take 5. The display needed to really stand out and convey the message that this new offering is salty and sweet and delicious and they also needed to fit into the C-store environment the main area of the launch. The units take a minimum of retail space with each unit featuring a large depiction of the Take 5 logo. Color selection was determined by the product packaging and makes the most of the appetite appealing colors. Created by Menasha Display Group - Philadelphia, 60l E. Erie Ave., Philadelphia, PA l9l34. SILVER AWARD.
Maybelline Colorama. This display features a new line of bold nail colors that change instantly when worn with special effect topcoats. The unit features a curved wave design of shelves to reinforce the playfulness of the brand along with mirrors of the curved Colorama logo. An interactive color wheel demonstrates the results that can be achieved with different combinations. Created by Diam International, 26-45 Brooklyn-Queens Expressway West, Woodsie, NY ll377. BRONZE AWARD.
Lexar Media Best Buy Jump Drive Pallet. This display was designed to merchandise Lexar's new Jump Drive product. Prior to this display's introduction, Lexar had never sold through the electronics retail chain, Best Buy. The display is designed to carry Lexar into Best Buy, who required a pallet display holding 210 skus of product shipped with the display. Created by Rapid Displays, 33l95 Lewis Avenue, Union City, CA 94587. BRONZE AWARD.
Sanford Staples Tax Time Pallet Display. This display was engineered to hold the maximum amount of product and bring product trial to the consumer. The display holds individual product as well as several sizes of carded product. The display held several hundred pounds of product while maintaining a high level of creativity. The corrugate material used for this display met the structural needs as well as all budget restrictions. Created by Justman Packaging & Display, 58l9 Telegraph Rd., Commerce, CA 90040. BRONZE AWARD.
Duracell Meijer Freezer Wing Rack. This display was designed to generate incremental sales by using previously dead space on the side of Meijer's Freezer. It had to devise a method to use the freezer side without mounting directly into the freezer side. The display uses non-productive space to generate sales using a special hanging device engineered to allow the rack to be hung over the side of the freezer case. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747. BRONZE AWARD.
"Back to School" Bus Display. The primary objective of this unit is to display a large volume of snacks and bagged goods targeted for school lunches. The display also featured add-on components to provide innovative treatments. The display attracted the attention of both children and parents through the use of vivid graphics and an appealing structure. Created by Smurfit- Stone Display Group, 446l Hway 30l S. Latta, SC 29565. BRONZE AWARD.
Staples Front Entrance Kiosk. This display provides a permanent Information Center that contains space for coupon pads, rebate slips, weekly flyers, promotional posters, information brochures and a counter area to fill out the coupons. The display is placed near the store entrance to attract consumer attention when entering the store. Created by Artisan Complete, l00 Bentley Street, Markham, Ontario Canada L3R 3L2. SILVER AWARD.
Back to Top
To See previous issues of Creative click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
