Keebler Hutch System. This display was designed to provide a semi-permanent shelf system that could be reused with different promotion corrugated shelves. This is very economical saving money per display after the first turn. The unit is on casters providing greater opportunities for placement in the store. Injection molded plastic trays offer double the strength and structure. Created by Multi Dimensional Resources, 190 Jony Drive, Carlstadt, NJ 07072. BRONZE AWARD.
Godiva Modern Allure Unit. Dark Ash wood tones and Matte metallics highlight the Godiva product packaging and send a message of new and modern simplicity for the upscale brand. High visibility graphic headers frame the vertical fixture allowing for maximum product visibility. Shelf cantilevers attached through "SpinTight" fastening technology support l00 lbs. of product. Recessed casters allow the unit to be easily positioned in prime retail locations. Created by Retail Solution Center, Inc., 75 Hanse Avenue, Freeport, NY 11520. BRONZE AWARD.
Fred Meyer Endcap. This display was created to provide a permanent battery location at checkout for Duracell in Fred Meyer Stores. The display helped to harness the power of an out of category high impulse location and staked out front-end real estate for Duracell at a long term location. It organized a multitude of batteries in an efficient and accommodating fashion. Created by New Dimensions Research Corp. 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Good Call Pool Table Lamp. This display was created to generate brand awareness on premise. The goal was to replicate the appearance of real pool balls. By screen printing a second surface on PETG, the display achieved the high gloss appearance of a real pool ball. The display was extremely innovative for Miller and it communicates to the consumer that Miller brand beers are available on premise. Created by Array Marketing, 555 West 5th Street, 30th Floor, Los Angeles, CA 900l3. BRONZE AWARD.
That's So Raven End Cap for Wal-Mart. "That's So Raven" is a highly popular television show seen around the world. There has been a tremendous response to "That's So Raven" products such as apparel and video games and the brand has extended into personal care and cosmetics for Tween girls. The End Cap was developed for the introduction of the Cologne Spray and Fragranced Shimmer in Wal-Mart stores in the U.S. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
"Incredibles" Display & POP Signage. This program was designed to use the movies iconic images to remind consumers of the adventurous moments they could relive by owning the DVD as soon as it was released. The materials used were composed primarily of corrugate but the campaign was elevated with the use of special holographic foil and ribbon. Created by Cornerstone Display Group, 13830 Del Sur Street San Fernando, CA 91340. BRONZE AWARD.
Blaupunkt Sirius End Cap. The display presents 3 Satellite radio options to consumers and communicates the benefits of the Sirius radio network and it prominently presents the Blaupunkt Brand. The use of Sintra as the primary material provides durability that withstands the rigors of a retail environment. The display was fully assembled making it easy for retailers. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632. BRONZE AWARD.
Smart Wool/Power Lounger Display. This cost effective seasonal display offered an impactful footwear message as well as a compact footprint to launch the SmartWool Footwear, specifically the Power Lounger product. The display highlighted the footwear on slatwall or table top and used double-sided graphics and authentic footwear materials, such as actual laces. Created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, NY11553. BRONZE AWARD.
Guerlain GTS. Guerlain needed to update its image worldwide with a global General Tester Stand. The pure, simple lines of this display express the Guerlain brand values. The GTS is one of the principal innovations which convey the new image of Guerlain around the world. It provides the "totem" which is a platform to highlight new product launches and seasonal items and is designed for "one stop shop". Created by Diam International, 555 Tuckahoe Road, Yonkers, NY 11377. SILVER AWARD.
Borders-Waldenbooks Snowmen. This display was designed to give the stores a "winter wonderland" ambiance for the Holiday season. Both Snowmen are reading the featured Pop Up Book, "A Winters Tale" announcing the book is new and available. The snowmen are made similar to the pop up figures in the book, which tie the elements to the book. Created by Rapid Displays 4300 W. 47th Street, Chicago, IL 60632. SILVER AWARD.
Moet Ice Buckets. The objective was to create a high-end, high-quality ice bucket that could showcase Moet in 3 popular sizes. The ice bucket had to tie into the color theme used in their advertising enabling all 3 packages to be displayed at the proper height to highlight the Moet brand. The solution was an innovative false bottom that would allow the serving ice bucket to display all 3 sizes. The program has resulted in over l00% placements. Created by Multi Dimensional Resources, l90 Jony Drive, Carlstadt, NJ 07072. SILVER AWARD.
Hershey's Two Sided Wheel Unit. Hershey needed a display that would be able to promote all of its brands in a single unit. It needed to be shoppable on two sides and it needed to be mobile. This unit is to be primarily displayed at Wal-Mart and needed to fit inside a 20" x 24" Footprint. The most crucial objective was that it had to be strong and durable enough to hold 258 pounds of product for 60-90 days and be pushed around the store from location to location. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA l9l34. BRONZE AWARD.
Lite/MGD Holiday Globe. The Holiday Globe was the centerpiece of Miller Beers 2005 Holiday marketing campaign. The objective was to provide stores with an attractive display that looked very much like a real snow globe. The display promoted the Genuine Draft and Lite brands. The display was simple to set up and took less than five minutes to assemble. Created by Baird Display, 5325 W. Rogers St., West Allis, WI 530l8. SILVER AWARD.
Little Tree Car Freshener Display and Spinner. This display accommodated a wide assortment of Little Tree spray car air freshener products in a variety of retail formats. It provided maximum consumer access and created the opportunity for retail out-of category placements to drive impulse sales. It supplemented existing in-line positions and off-shelf placement in more than 35,000 targeted retail accounts nationwide. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
The Acenti® Collection by Leviton. This is showcased in a sleek counter unit using warm Cherry wood coupled with sleek stainless and acrylic materials to create an upscale counter display that draws people to touch and interact with the devices. The fully functional Dimmer Display complete with an illuminated logo, was designed to meet the needs of the lighting showroom community, architects and interior decorators. Created by The Display Link Inc., 99 East Main Street, Babylon, NY 11702. BRONZE AWARD.
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