Bibleman PowerSource Series Relaunch. This display is designed to build awareness of the brand and was the core element of the marketing campaign. The displays were placed in the CBA market (Christian Bookseller Association.) The design of the display is directly taken from the design of the video series. The main focus was on the character and sword. The Bibleman display with its attention grabbing graphics and light up tube, was inviting for all age groups. Created by U.S. Display Group, 8l0 S. Washington Street, Tullahoma, TN 37388. SILVER AWARD.
Gillette Fusion Phantom Launch Display. This display introduced the Gillette Fusion Phantom razor to consumers in an exciting and innovative way, while maintaining the Fusion brand identity. Fusion colors and background patterns were used to attract consumers to the display which also featured the 3D razor and flashing light. Created by Rand-Whitney Retail, 1 Agrand St., Worcester, MA 01607. BRONZE AWARD.
Scotts Miracle Gro LiquaFeed Display. Scott's wanted a display that gives consumers the opportunity to "touch and feel" the product at shelf level. The display had to be able to endure the sometimes "harsh" environment of Home Depot retail garden centers. The streamlined design allowed for minimal interference with the product on-shelf. Created by New Dimensions Research, Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Timberland's Trailscape and Cadion footwear. The objective was to develop a pair of economical, temporary footwear launch displays. The displays needed to be both tabletop and slat wall adaptable and highlight one footwear sku each. The displays call attention by incorporating colorful, impactful graphics consistent with the brand's advertising platform. The clean, simple shape of the display ensured that the footwear was the "hero" of the display. Created by WL Concepts & Production, Inc., 599 Jerusalem Avenue, Uniondale, NY 11553. SILVER AWARD.
Cape Cod Inflatable Lighthouse Display. This inflatable lighthouse is 8 ft. tall and can be seen from many vantage points in the store. The inflatable lighthouse translates a two dimensional logo into a three dimensional entity. The displays have stimulated dramatic sales increases. Created by The Inflatable Marketplace, 1810 Gillespie Way, El Cajon, Ca 92020. SILVER AWARD..
Widmer Hefeweizen ® Beer Rack. Widmer Hefeweizen ® is a handcrafted unfiltered wheat beer best served with wedges of lemon. The W grocery stores in the West Coast used this Rack placed in the produce department to cross-sell with lemons, to be served with Hefeweizen® beer. Created by Grand & Benedicts, 301 NE 2nd Avenue, Portland, OR 97232. SILVER AWARD
Tsingtao Case Stacker Displays. This temporary floor display holds cased product and is easily field assembled. It ships KD and meets a budget that allows the production of multiple units. Created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE AWARD
TaylorMade TP Red/TP Black Tower Display. The merchandising objective for this display was to hold a maximum of (24) golf ball boxes per unit. The display was used to launch the first tour level golf ball and offer two versions to the consumer. The units were placed in big box sporting goods and golf specialty retailers. The design holds the required amount, merchandises the product in the correct format and allows ease of shopability for the consumer and restocking for the retailer. Created by The Carlson Group, 12665 SW 69th Avenue, Suite 100, Portland, OR 97223. BRONZE AWARD.
Showtime Hoops Temporary Floor Display. Hasbro wanted to establish out of aisle placement for Showtime Hoops. Hasbro teamed up with And 1 to create more of a street image for Showtime Hoops. Hasbro was looking to bring street ball in doors. The voice of Duke Tango was used across all marketing channels, TV, internet and in store. When the buttons on the display were activated, Duke Tango’s voice would shout out features of the toy. The voice is unique and catches the attention of customers. Created by Design Phase 1771 S. Lakeside Drive, Waukegan, IL 60085. BRONZE AWARD.
Miller Lite Football Spectacular Display. This display was used for a national promotion for Miller Lite this football season. The vacuum-formed helmet was team-specific for different regions. The shoulder pads were constructed of 24 pt. chip and corrugated. The display was 72” wide x 44” tall. Created by Mid-America, Display, 4900 Manchester Ave., St. Louis, MO 63110 for Madden Communications. SILVER AWARD.
Miller Lite On Tap. The objective for this on-premise display was to announce to the consumer the availability of Miller Lite ON TAP in an attractive modern looking display. The unit is a wall display built on three levels incorporating three different types of illumination. It uses an LED edge ligting to promote the logo, a flourescent back lighting to highlight the key product and luminescence blue edge lit wings to create added interest. Created by Everbrite, LLC, 4949 S. 110th St., Greenfield, WI 53228. BRONZE AWARD.
3M Scotch Tape Dispenser. To achieve engineering goals, clear pet-g with 4 spot color screen prints, black polystyrene back and center suports along with two metal brackets, were used. Its unique shape complements the product and also has the ability to effectively display 4 types of tape. The display also holds a high volume of product in a compact space and is durable enough to hang as a power wing. Created by Marketing Impact Limited, 55 Administration Road, Unit 7, Concord, Ontario, Canada L4K 4G9. SILVER AWARD.
Staples Tax Time 2007 "BIG" Pallet. This display was designed to peak awareness of the large pack sizes of markers and to stress the cost saving of purchasing large packs. The pallet was placed at Staples during tax season. The dimensional header immediately communicates the message. Display shaelves are angled back so the product shows the full face of the blister card. Created by U.S. Display Group, 810 S. Washington Street, Tullahoma, TN 37388. BRONZE AWARD.
Champs Sports Holiday Program. This entry was displayed in 575 Champs Stores in the U.S. and Canada. Two storefront window programs promoted specific footwear or apparel. The promotions changed weekly and the holiday program was up for almost two months. A holiday header was used to hang the current promotional banner. To create movement a spinning "present" was hung inside the box. Created by Kroll Salkin Corp., 1220 East Meinecke Ave., Milwaukee, WI 53212. SILVER AWARD.
Elizabeth Arden Target Perfume Tester. This display enables shoppers to sample its fragrance line in Target stores. The display showcases 16 Elizabeth Arden fragrances in solid, compact form while stimulating consumer trial and gaining attention on-shelf. Created by Mechtronics Corporation, 1 New King Street, White Plains, NY 10604. BRONZE AWARD.
24ct. Reese's Cooler Pack. This is a gravity feed display that sells Hershey's biggest selling item, Reese's peanut butter cups, in the cooler section. The program capitalizes on un-used space, the cooler section doors to promote an impulse purchase by consumers buying milk or other beverages. The design addresses the unique requirements of placement, ease of set-up and consumer interaction. Created by Menasha Display Group, 60l E. Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
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