GUM Timer Light Toothbrush Header
This display was designed to introduce a new toothbrush at Walgreens. This header flashes red LED lights that simulate the special feature of this GUM children's toothbrush: light flashes for 60 seconds to keep the child brushing longer. The display draws attention to the new timer-light toothbrush targeted at 4 to ll year-olds and their parents. This display was created by Menasha Packaging Co., 601 East Erie Ave., Philadelphia, PA 19134. BRONZE OMA.(Web site) www.menashadisplay.com
Sony Smile Shutter End Cap Display for Best Buy
Sony featured this endcap display to introduce and demonstrate its new Smile Shutter Technology to Best Buy Shoppers. The display features two Sony CyberShot cameras with the Smile Shutter feature, accessories and a TV Monitor with looping video highlighting the features. There is also a Cybershot Camera embedded in the display which takes the photos of the customer and displays it on a smaller TV monitor. The flash of the camera draws consumers to the display and invites them to participate by smiling. This display was created by AMD Industries, 4620 West l9th Street, Cicero, IL 60804. SILVER OMA.(Web site) www.amdpop.com
Negra Modelo LED Label Sign
This LED Sign was created to maximize brand awareness for Negra Modelo at on-premise accounts. The brightly illuminated sign may be placed in a window or on an interior wall. 200 LEDs vibrantly illuminate the logo to neon illumination values. The LED sign is lightweight, durable and features low operating costs. This display was created by Alluma Tech, 8010 W. Coventry Drive, Franklin, WI 53132. SILVER OMA.(Web site) www.allumatech.com
Solio Counter Demo Display
This display was designed to demonstrate a portable solar charger for small electronic devices. It let’s consumers touch and feel the Solio charger. The graphics and icons reflect a green sensitivity that highlight the environmental benefits. The use of formed sheet metal gives the display weight and allows the consumer to move the product without the risk of moving the whole display. The display’s small footprint meant that the retailer did not have to worry about an oversized counter display blocking valuable space. This display was created by One Source Industries, 15215 Alton Parkway, Irvine, CA 92618. BRONZE OMA.(Web site) www.sourcedisplays.com
SC Johnson PowerPad PDQ Display
The marketing goal for this display was to increase sales of OFF Lamps, Lanterns and refills throughout the peak season, utilizing a visually dominant display vehicle. The tray was designed without a front lip to maximize product exposure and for ease of shopping. The corrugated structure features a full mounted litho for the highest level of graphic appeal. Additionally, a flame simulating "flickering" LED was positioned inside of an actual lantern for shopper education and engagement. This display was created by Great Northern Corp., Consumer Packaging and Display, 1800 South Street, Racine, WI 53404. BRONZE OMA.(Web site) www.sourcedisplays.com
SeaKlear Floor Display
This display was created to promote the SeaKlear family of pool and spa treatments. It holds 16 different pool and spa products while educating the consumer of their specific uses and applications.It creates a single destination point for all of the consumers pool and spa chemical needs. The unique octagonal shape allows for a 360° shoppable display. The design provides 16 SKU locations and large graphic areas to educate and help the consumer make their purchase in a relatively small footprint. Displays are shipped fully assembled for quick installation and immediate impact. This display was created by E-B Display Co., P.O. Box 650, Massilon, OH 44648. SILVER OMA.(Web site) www.ebdisplay.com
Mattel Wal-Mart Barbie Peek-a-boo End Cap Dress Up Kit With PDQ Trays
The objective of this "dress up kit" was to create a Wal-Mart exclusive end cap for the new Barbie Peek-a-boo Doll launch. It was to developed to encourage repeat visits to purchase more dolls with each visit. Graphics of the dolls were featured on the oversized two sided header. Shoppers of all ages were able to flip open the window to reveal the TV drivers featured in the PDQ trays. The side panels "Peek-a-boo" window was designed based on a child's height of 48". This display was created by Justman Packaging & Display, 5819 Telegraph Road, Los Angeles, CA 90040. SILVER OMA.(Web site) www.justmanpackaging.com
Zavida Flavor Dispenser
The objective of this display was to increase coffee sales at the convenience store level. The featured product is a Gourmet Liquid Flavor Dispensing System that will flavor hot and cold beverages. The display is designed for self-service operations in convenience stores and allows the retailer to sell flavored coffees without the need to brew flavored coffees. The Zavida Flavor Dispenser was created by Add Ink, Atlantic Decorated & Display, 36 Overlea Blvd., Toronto, Ontario M4H 1B7, Canada. BRONZE OMA.(Web site) www.atlantic.ca
Mattel Wal-Mart Hot Wheels 40th Anniversary Pallet
The objectives of this pallet display were to communicate the 40th Anniversary of the Hot Wheels brand to Hot Wheels collectors at Wal-Mart and to create awareness of the new and exclusive Hot Wheels 40th Anniversary cars and playsets. The display's graphics tied in to the aesthetics on the product packaging, as well as to the logo and color treatments used in promotional events. Special printing on foil was used throughout the graphics on the display to evoke an elite and exclusive feel. Also, a uniquely shaped header was placed on top of the display to further communicate the "wow" factor. This display was created by Justman Packaging & Display, 5819 Telegraph Road, Los Angeles, CA 90040. BRONZE OMA.(Web site) www.justmanpackaging.com
Ascendia Healing Garden Counter Display
Healing Garden was purchased by a new company that wanted to re-launch the brand. They wanted to market Healing Garden in a more upscale, contemporary manner. The display needed to meet specific retail shelf size requirements. The upscale display was created using Pearlescent colorant in the design to add stopping power on the shelf. The color was specifically researched and utilized to react well with fluorescent lighting. This display was created by Rand Diversified Companies, 3 Ethel Road, Edison, NJ 08817. SILVER OMA.(Web site) www.rand-display.com
Sansa Mp3 Player Display
This display was created to help SanDisk relaunch its rebranded line of Mp3 players. Previous graphics were much more conservative and lacked the playfulness of the rebranding. The display has a very unique shape in that the main graphic area is on a curved SBS panel that grabs the consumer's attention. The display maintains a small footprint yet is stable thanks to the unique base structure. The display was shipped completely assembled and preloaded with product. This display was created by One Source Industries, 15215 Alton Parkway, Irvine, CA 92618. BRONZE OMA.(Web site) www.onesource.com
Pioneer Pro DJ Retail Experience Display
This display was designed to enable shoppers to "Hear, See and Feel the Pioneer Difference!" It allows the consumer to have a better tactile experience with the products. The consumer can also see what combination of products is available with the simple touch of a selector button. This display was created by Kosakura Co., 2215 S. Standard Ave., Santa Ana, CA 92707. SILVER OMA.(Web site) www.kosakura.com
Coca-Cola Holiday House Spectacular
This display was designed to highlight the entire line of Coke and Sprite products during the 2008 holiday season. The unit was designed to remind the consumer of the tradition of Coke products as an important part of holiday celebrations at home. The three-dimensional house is welcoming and the classic Coke Santa icon reminds the consumer of tradition. This display was created by Ellie Inc., 28 Hawk Ridge Circle, Suite 110, Lake St. Louis, MO 63367. BRONZE OMA.(Web site) www.ellienc.net
Glade Sense & Spray and Lasting Impressions 60ct Super PDQ
This super PDQ for Wal-Mart uses motion and action to launch two new SC Johnson Glade products, Sense & Spray, an automatic air freshener triggered by a motion sensor, and Lasting Impressions a fan-powered air freshener that alternates daily between two scents. To attract and involve shoppers, the motion detector flashes light as shoppers pass. This display was created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE OMA.(Web site) www.menashadisplay.com
Glade "Joy of 'Fragrance"
A customized "Scent Bar" display exuded the "Joy of Fragrance" campaign theme with prominent branding, clean floral visuals and a tube equipped with a fan that circulated flower petals , signifying the fresh scent of Glade products. This display was created by LAUNCH! - a division of C/M, 191 The West Mall, Toronto, Ontario, Canada, M9C 5K8. SILVER OMA.(Web site) www.launchthis.com
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