Outwater Plastics Industries Inc.
BrodmannBlades™ Displays Patent-Pending Paddles
BrodmannBlades™, maker of the first major innovation in the game of table tennis in over a hundred years, has reached an agreement with Paragon Sports™ to display and distribute its product line in the retailer’s flagship store in New York City.
The BrodmannBlade™ eliminates the handle from the table tennis paddle. The new product consists of two blades, or hitting surfaces, that are worn like a glove on either hand.
“It's a natural extension of the player's hand,” said Alfred Brodmann, the product designer. “Players make forehand and backhand shots by using the front and back of their hands.” Paragon will be using this display to call attention to the new product.
CASCAL French-Style Soda Displayed At Whole Foods
CASCAL, a handcrafted all-natural soda designed in France, has been introduced and sold exclusively at Whole Foods Market stores across the US. Cascal’s always fresh, crisp taste is fashioned with imported European ingredients at a microbrewery in Florida, where it is pioneering a patented new “dual-stage slow malt fermentation” method with no added sugar. Cascal is akin to a fine wine or prosecco, yet without alcohol. Careful crafting gives the sophisticated French-style soda its unique taste and aroma and natural goodness - with 60-80 calories per bottle.
“We are excited to be offering CASCAL exclusively in our stores,” said Jim Spiers, global vice president of purchasing for Whole Foods Market. “CASCAL is the first non-alcoholic beverage to bridge the gap between fine wines and soft drinks. It meets all our high quality standards and is a perfect complement to the upcoming holiday meal and party season.”
SAFETOUCH Fiberglass-Free Insulation Introduced
Dow Building Solutions has introduced SAFETOUCH Fiberglass-Free Insulation. Manufactured from the same polyester fibers as clothing and bedding, SAFETOUCH has become increasingly popular as an itch-free alternative to traditional batt insulation. No special protection, gloves, or goggles are required when using SAFETOUCH™ because the product does not irritate skin and does not create glass dust. It is similar to its fiberglass counterparts in terms of sound deadening capabilities, R-value, and durability, and also offers additional benefits not found in other insulation: Flexible - easily fitted and repositioned; Friction fit - holds itself in place in most cases, so there’s no need for staples and Workable - score the facer with a knife then tear by hand.
“Homeowners who would not otherwise consider insulating a do-it-yourself project because of the itch and mess of fiberglass can now use SAFETOUCH™ to complete the project instead of hiring a professional installer,” said Chad Holzer, Market Manager, Dow Building Solutions.
VGS’ RaceTrak™ consolidates promotional offers, products and programs into a durable, reusable, space-saving counter display system. It is designed with mix and match components, such as literature and gift card holders, ID panels, promo pieces, and changeable message panels. For more information, contact VGS, 330 Washington Ave., Carlstadt, NJ 07072; (Tel) 800-203-0301; (Web site) www.vgsonline.com
Marketing Impact Limited has introduced a modular shelf bottle pusher display system, which makes it easy to organize and display all types of different bottles. The display system adjusts to fit most bottle diameters. It easily installs on all gondola displays. It is offered in depths of 18” and 16”. In addition to organizing product, the display unit also acts as a theft deterrent. For more information, contact Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7. (Tel) 905-738-0888; (Web site) www.displaypeople.com
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