Fire Hydrant Display AttractsFour-Legged Niche Market
Sincerely, Fido, is an Akron, OH-based greeting card company that caters to pets and more specifically, pet parents. It was the lack of an appropriate greeting card that spawned the idea for Sincerely, Fido, according to Lindsay Hunt, company Founder and President, who realized that there are countless situations where pet owners would appreciate specialized greeting cards written from the pet's perspective. Her card concepts include greetings for Mother’s Day, Father’s Day, graduation (from training), birthday, new pet and get well soon, among others. Marketing support for the Sincerely. Fido greeting card line includes point-of-purchase displays in the image of a fire hydrant.
Neopets Displayed At Target Stores
Nickelodeon & Viacom Consumer Products have introduced the first wave of a new line of products based on Neopets, the largest global youth-focused virtual world. Now available at Target stores, the line includes collector plush from JAKKS Pacific, as well as Fun Paks and Trading Cards created by Enterplay. The products feature an online component that ties to Neopets.com with exclusive virtual prize codes. While Neopets.com membership is free, the exclusive virtual prize codes provide premium play experiences for members who purchase Neopets toys.
“We’re bringing the successful digital-first world of Neopets to the real world with an amazing range of collectible products,” said Leigh Ann Brodsky, President, Nickelodeon & Viacom Consumer Products.
Sally Hansen Displays New Lip Lab Line
This display launched the new Lip Lab line in drug outlets. The unit had to be compact and adaptable to various power wing configurations.
The compact design fits in a footprint of less than l.5 sq. ft.. Just two sizes fit the power wings of all major retailers.
The unit is easy to update with frames that pop out and trays that slide onto different tracks for taller or shorter products. It ships completely assembled and retailers simply hang it on the existing power wing. The display was created by P.O.P. Displays, Inc., Yonkers, NY.
MATRIX Creates One Stop Shop For Hair Care
MATRIX, a division of L'Oreal, wanted to consolidate all the different Matrix brands into one cohesive Store within a Store environment.
A unique branded store-in-store feel was created for Matrix and its products within the opensell environment using a consistent color framing and graphic system. All elements were finished in white with the Matrix logo screened in red.
Elements of the program include: The Header System: a curved profile with the end caps stamped with the Matrix logo. The Ticket Channel System, which is similar to the shape of the header. The Endcap Graphics System features a mobile front panel. A Pull-Out Hair Color Box, which makes finding the right hair color easy. The attributes of each brand are presented graphically on the front of the merchandising box. The Consultation Unit is an interactive kiosk within the gondola wall. This display system was created for Matrix by Array Marketing, a Scarborough, Ontario-based display firm.
Nacara Cosmetic Display Attracts Attention At Retail
The Nacara cosmetic display combines strong graphics with a maximum number of products on its narrow 14 by 7 inch footprint to give Nacara an outstanding presence in any retail store. With removable shelves and removable graphics, the display can be easily updated. This Nacara display was created by Marketing Impact Limited, Ontario, Canada.
Canus Goat's Milk Products Permanent Display
This display was designed as a permanent unit to offer brand recognition, and to provide a place off the retail shelf, to place the product front center for the consumer. The custom display is single-sided with shelving to hold the product for retail at health food, drug and other retail establishments. 350 permanent displays were produced. The Canus Goat's Milk Products Permanent Display was created by Avante Manufacturing, 4725 Iris Road, Okanagan Falls, BC, Canada VOH-lR0.
Victoria’s Secret Displays Very Sexy Cosmetics
Victoria’s Secret wanted to develop a flexible modular display system for its Very Sexy Cosmetics that would provide open sell inventory and backstock organization while encouraging consumer product testing. This display system was created with laser cutting, injection molding, vacuum forms and CNC routing work. There are·laser cut replaceable acrylic templates for product feature and testing. The injection molded product and stock-keeping drawer system features flexible dividers. The vacuum formed feature components highlight promotional product presentations. This modular display system was created by Retail Solution Center, 75 Hanse Avenue, Freeport, NY 11520.
Coppertone Continuous Spray Suncare End of Table Display.
This display was designed to fit back-to-back with Walgreens mid-aisle speed table to merchandise the product out-of-category, in high traffic locations. The unit was designed to create attention while conveying the rich history of the Coppertone brand and the innovation of the continuous spray packaging. The Coppertone Continuous Spray Suncare End of Table Dispay was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
La Prairie ‘Miracle Display’
Everyone is "looking for a miracle" as the tag line suggests on this substantial acrylic block display. The small 9" x 6" footprint display makes a big product statement. Using 1" thick acrylic block for the base and 1-1/2" thick clear block for the product pedestal the featured Cellular Resurfacing Cream and Cellular 3-Minute Peel take a command position. Backing up the product stand the 3/8" thick white acrylic riser is screened to create a white on white background texture for the center copy. The La Prairie logo is created in chromed ¼" thick dimensional letters and placed onto the riser panel. This La Prairie ‘Miracle Display” was conducted by Nikles Design Corp., 2365 Milburn Ave., Bldg#4, Baldwin, NY 11510.
Sally Hansen Natural Beauty End Cap
Make up artist Carmindy partnered with the Sally Hansen Team to develop this break through cosmetic line. The look and feel of the end cap had to convey the high quality of the products as well as to provide access to the tips and techniques by Carmindy for all women. The display was designed to meet Rite Aids 32" x 72" x 14" footprint and to mimic the Rite Aid fixture look at the base. The clean look of the end cap along with product combinations and graphics, reinforce the objectives. The consumer can see Carmindy in action on “What Not To Wear” using her break through product line. The Sally Hansen Natural Beauty End Cap was created by Packaging Services Unlimited, Inc., 255 Locust Lane, Roslyn Heights, NY 11577.
Hasbro wanted the introductory display for its NetJet to explain the product and engage shoppers with NetJet content. This display allows shoppers to try the NetJet controller. The display’s housing is vacuum-formed silver extruded HIPS with a 6/color label applied. The NetJet Logo is injection molded and silver pad printed. This Hasbro NetJet Display was created by United Displaycraft, 333 E. Touhy, Des Plaines, IL 60018.
This endcap display features color coding to help guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packages as well as Duracell's exclusive PackOne modules, a gravity feed system that permits easy restocking. The display uses steel bars as an accent piece which is also used in other 3' and 4' versions of the display. Four-color lifestyle graphics on the header help guide consumers through the buying process. For more information, contact New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747.
Outwater Plastics Industries Inc.
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