Outwater Plastics Industries Inc.
Ready-To-Go New Southern Comfort Lime Launches
Southern Comfort has launched Southern Comfort Lime, a perfectly mixed ready-to-pour version of the popular SoCo & Lime bar call. This on-premise solution will keep service easy and quick for bartenders in the demanding on-premise environment and deliver a consistent taste profile for consumers. Southern Comfort Lime is available in 750ml and 1L sizes.
“SoCo & Lime is one of the most popular and delicious ways to enjoy Southern Comfort. We have been able to create a perfect balance of these two great flavors and in the process made serving it simpler for everyone,” said Campbell Brown, VP, Director of the Americas, Southern Comfort.
Nestlé Launches Global Modular In-Store Program
Nestlé has created a new Modular Merchandising system to meet retailers demands for more flexible displays.
The modular units are designed with expandable headers and shelves that can be grouped together to create floor displays, counter displays and under-counter displays. Headers and side graphics can be changed out to support seasonal promotions or new product launches. The units may be ordered in colors that match a particular brand’s packaging .
In the U.S. the system is being used to merchandise Nestlé’s Wonka brand. The company’s beverage unit, including the Nesquik and Nestea brands, is also employing the new displays. The Nestle modular in-store display system, was created by Paramus, NJ-based LG&P In-Store Agency’s Toronto division.
Constellation Wines Displays blufeld Riesling
Constellation Wines U.S. has introduced blufeld, a medium dry Riesling from the Mosel Valley-Germany's most prestigious wine region. blufeld continues Constellation’s commitment to offer high-quality wine at an attractive price ($10.99).
Rebecca Stead, Marketing Manager for blufeld, said, “We saw the rising consumer demand for quality German Riesling from a known region and made the decision to create a truly phenomenal wine at an approachable price.”
In the highly competitive super-premium category, the imported Riesling segment grew by 9.1% in dollar sales in the past year. By comparison, Pinot Grigio grew by 2.8% and Chardonnay grew by 2.7%.
blufeld’s tall blue bottle evokes the blue slate of the Mosel. blufeld’s distinctive p.o.p. displays have a contemporary design that attracts attention.
Twang Beer Salt Develops New Hanging Display
Twang Partners LTD, San Antonio, TX, is using this one-piece merchandiser to merchandise its Twang Beer Salt. The display strip attaches to the door of the beer cooler, so it's directly in the consumer's line of site. The display strips are shaped like a beer bottle and die cut with 12 individual tabs, which securely hold the 1.4-ounce longneck shakers in plain sight, like ornaments on a Christmas tree. Each tab is perforated to make for easy dispensing and refilling. Composed of 30-mil white high-density polyethylene (HDPE), the display is screen-printed using four-color process plus black with a 65-line screen and requires no special finishing other than die cutting.
Because it’s made of HDPE, the display has the added benefit of being fully recyclable. The display was created by WS Packaging at its facility in Algoma, WI.
Masonways offers its Mobile Shelf Merchandiser, a versatile merchandising solution. The Merchandiser features three Adjustable Wire Shelves for merchandising all types of products. The plastic display sets up easily. The lightweight unit has attached wheels for easy relocation anywhere in a store. For more information, contact Masonways Indestructable Plastics, (Tel) 561-478-8838; (Web site) www.masonways.com
Intercept Corp. has introduced two new KwikStand portable marketing kiosks, the “Advertiser” and “LightsOn-Advertiser.” Both units display full wrap base graphics. Graphics use a velcro mounting system for easy updates. The Advertiser’s wrap around base graphic is 44" wide x 34" high and the header graphic is 48" W x 8" H. The “LightsOn-Advertiser” unit features a backlit base and overhead graphic. The wrap around backlit base graphic is 44" W x 34" H and the backlit header graphic is 29" W x 10" H. For more information, visit, (Web site) www.kwikstand.com
Joseph Struhl Co. offers the Tip 'N Roll® Sidewalk Sign. The 24" x 46" sign face is easily decorated with computer cut vinyl, screen printing or large format digital graphics. Tip 'N Roll® Sidewalk Signs have a compact, low-profile technopolymer base with built-in wheels that roll easily on most surfaces. The 24" diameter base fits easily through any door. For more information, contact, Joseph Struhl Co., (Tel) 516-741-3660; (Web site) www.magicmaster.com
T.M. Shea offers the Horizontal InfoSpinner™ for pegboard or shelf applications. The Horizontal InfoSpinner features three 24" x 4.2" graphic panels, providing a large area for promotional graphics without obscuring product visibility at the retail shelf. Custom lengths are available For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com
Marketing Impact has introduced The Max Floor Spinner. The 3-Way Max Spinner accommodates 3 graphic panels and is designed to hold three times the product of flat, static display panels. The Max Spinner is designed to mount to various bases and extension arms, making this a versatile display system that may be used either as a floor or shelf display. For more information, contact Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Tel) 905-738-0888; (Web site) www.displaypeople.com
Firestarter Vodka Continues Rapid Market Expansion
Firestarter Vodka, recently introduced in Southern California, is expanding its distribution across the country. Its unique, philanthropic business approach is underscored by its proprietary program, the win-win Firefighter Appreciation Fund. Firestarter’s fund allows distributors to partner with Firestarter Spirits and give back to firefighters in their states.
“A key component of our business plan was to make a significant contribution to firefighters. Now, we are in the position to extend this outreach program, donating a percentage of sales to firefighters,” said Matt Wilkerson, VP, Firestarter Spirits.
Category: Plastic Displays
Display Producer: Masonways Plastics
580 Village Blvd. #330, West Palm Beach, FL 33409
Masonways offers Corner Guards for pallet displays. The 17” High Corner Guards prevent damage to merchandise from shopping carts and help to reduce injuries and breakages due to falling merchandise. The Corner Guards easily lock onto Masonways Pallet Guards and they provide additional in-store advertising exposure.
Category: Permanent Displays
Display Producer: Marketing Impact Inc.
50 Planchet Road, Concord, Ontario L4K 2C7 Canada
This shelf display system organizes Jello packages on the grocery store shelf. Full color graphics attract attention, help shoppers easily find specific flavors, and enhance appetite appeal to generate impulse purchases.
Category: Permanent Displays
Display Producer: Kosakura
2215 S. Standard Ave., Santa Ana, CA 92707
Kosakura created this Flip Video interactive end cap for Best Buy retail locations. One overall design had to be transformed to fit two different Best Buy retail layouts. The display incorporates interactive video and switching, security for Flip Video products that ties into Best Buy systems, and battery charging for Flip Video products.
Category: Permanent Displays
Display Producer: T.M. Shea Products, Inc.
984 Livernois Rd., Troy, MI 48083
TM Shea’s Endcap SideStacker display is a combination between the methods of floor quarter pallet stack and PowerWing merchandising. This display may be used at end cap sides, against walls and as check-out lane blockers. Shelves can mount on an angle in 2" increments. The display is on casters for easy mobility.
Category: Showroom Entrance Wall
Display Producer: The Aronson Group
27 Honeck Street, Englewood, NJ 0763l
Sleep Innovations wanted to create a showroom entrance wall that would be eye-catching and would create a sense of serenity as customers entered the showroom. The wall measures 70”H x 20”D x 10’W. The unit displays the Sleep Innovations mission statement on a piece of frosted acrylic. Along with lighting, an iridescent glow was able to be achieved without the expenses of creating a “waterfall.”
< Category: Permanent Displays
Display Producer: Santa Cruz Industries, Inc.
14l4 Soquel Ave. Suite 204, Santa Cruz, CA 95062
This FX PRO display was made to showcase the wide variety of landscape lighting made by FX Luminaire. It represents different materials used in landscaping, with the vacuum for granite rock, redwood trellis and working lights. The granite rock can also be used as a stand-alone counter display.
Midway Displays offers a flexible component system for hook & rotor displays developed for maximum merchandising options. Midway's exclusive nesting base system and patented Clipper "Snap Rack" Displays have been developed to knock-down and pack smaller, making shipping more energy efficient. For more information, contact Midway Displays, Inc., 6554 S.Austin Avenue, Bedford Park, IL 60838. (Web site) www.midwaydisplays.com
Decorative Panels International, Inc. offers GreenCore Rigid Print Media(RPM), a two-sided hard board with ultra smooth surfaces for exceptional digital and screen print reproduction. It is available in l/8" and l/4" thicknesses. RPM is formed using a combination of heat and pressure, free of petroleum by products and added urea formaldehyde. It comes coated white on one or both sides in 4' x 8' sheets, making it a preferred choice for large format printers. It is environmentally friendly and also PSC certified, naturally bonded and biodegradable. For more information, contact Decorative Panels International, 2900 Hill Avenue, Toledo, OH 43607. (Web site) www.decpanels.com
MasonWays Indestructible Plastics offers its "Mobile Shelf Merchandiser" a fixture which may be used for spot placement throughout the store. The display is manufactured using Recyclable, Eco-Friendly plastics. For more information, contact MasonWays Indestructible Plastics LLC, 580 Village Blvd. #330, West Palm Beach, FL 33409. (Web site) www.masonways.com
New Business Solutions Inc. offers its new PPS (Product Protection Merchandising System). The store fixture allows the customer to view and purchase one product at a time by moving a selector right or left. It prevents the sweeping of product by potential shoplifters and has an audible clicking sound to alert store security that the customer is using the system. The unit can accommodate a variety of different products both pegged and boxed. For more information, contact New Business Solutions Inc., 1F Enterprise Place, Hicksville, New York 11801. (Web Site) www.nbsdisplays.com
Maryland Precision Spring offers SLIDELINES™ and Reel Retrievers, which are powerful, visible deterrents to shoplifting by attaching to the product while keeping the merchandise securely tethered. SLIDELINES and Reel Retrievers come in a variety of sizes to meet specific needs. The compact-designed Reel Retriever provides invisible installation, nylon-coated SS cable and replaceable ends that provide neat, secure displays. For more information, contact Maryland Precision Spring, 8900 Kelso Drive, Baltimore, MD 21221. (Web Site) www.mw-ind.com
Spiroflex offers an extensive range of high quality Anti-Theft Reel products; all of which are available with a variety of mounting options and retract forces. The wide range of options available allow its Anti-Theft Reel products to be integrated into almost any display; allowing display designers to place valuable products in the hands of customers whilst still maintaining security. For added protection Spiroflex can also offer optional alarm modules and alarmed product stands. For more information, contact Spiroflex Inc., (Tel) 419-360-2297; (Web Site) www.spiroflex.com
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