1999 Multinational Display of the Year - Gold Award
Tylenol Rotating Floor Display. McNeil Consumer Products Canada wanted to increase its presence at retail, to help it compete against a strong level of competition. They needed a display that would not look empty as the product sold through, to keep it from possibly being removed from the floor. The display showcases three different branded products and conveys a very strong product image. Each gravity-fed cube holds 96 boxes for a total of 576. The entire display rotated to allow the consumer to access all cubes. The brightly colored cubes avoid the empty look by having the product contained in each cube and a small amount spill out onto each tray. This display won a Gold Award in the Multinational Contest as well as the Display of the Year - Multinational. It was created by Point 1 Displays Inc., 5454 Cote De Liesse, Mount-Royal, PQ Canada H4P 1A5.
Camel Bar Program Permanent Display Units
These displays were created to provide product availability, visibility plus brand advertising. Three different sizes were offered to address product volume and space availability. The vertical 2 or 3 pk. wide industrial design was selected since it allows 270 degrees of product visibility and needs less than 1 sq. foot of counter space (72 sq. inches). The acrylic door has a piano hinge for strength and locks directly to the steel frame. The doors have pockets to accept either 6 or 9 packs which allows full facing regardless of the inventory. The graphics panel is easily changeable and illuminated. The display base was enlarged to accept a slide cash drawer which is unseen and locked when the door is closed, a feature the retailer liked. Besides being a counter display, hanging devices are attached to the back to allow flat wall and slat wall hanging. The display which won a Gold OMA in the Tobacco category, was created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610.
Icehouse Fish 3-D Wall Sign
The 3-D wall sign was designed to support the Icehouse sports like image and to provide visibility in the marketplace. The large fish mounted on a board identifying the Icehouse brand is a strong visual with which sportsmen can identify. The Large Mouth Bass is fully round and is molded in rigid polyurethane foam. The pattern from which the tooling is developed, is carved from a block of wood. A two-part mold is used to achieve the fully round dimensional detail of the fish. Decorating of the fish consists of painting two colors, spray mark painting one color, spray and wipe staining one color, air brushing two colors and clean coating. The dimensional barn board background is molded in rigid polyurethane foam. The Icehouse Fish 3-D Wall Sign dominates in any on-premise account in which it is used. This display which won a Gold OMA in the Beverages - Beer category, was created by MoldRite Products Inc., N29 W22870 Marjean Lane, Waukesha, WI 53186-1016.
Hormel Foods SPAM Movable Display
This Display was designed to create impulse opportunities while meeting retailer's needs for quick convenient, display-ready items for the SPAM product line. The movable display holds more product and may be used with special promotions in addition to gaining a second placement. The base of the display is engineered to accommodate 206 pounds of product. The display is assembled and shipped as a set-up- unit. Only the header needs to be attached at the store level. Two wheels allow the unit to be moved about. The display header carries a special promotional offer for consumers to "Get Spam Stuff." This display which won a Gold OMA in the Grocery and General Merchandise Products category, was created by Smyth Companies - Reynolds Guyer Designers, Inc., 807 Hampden Avenue, St. Paul, MN 55114.
Oral-B Laboratories Cross-Action Power Wing/Floor Display
This display was required to launch a critical and dramatically new product featuring breakthrough technology. The display is both highly attractive and yet fits a specific cost per display. Display graphics and text proclaim the products new features and benefits and highlights the products "Cross Action" feature to the display construction. The display features a large Lenticular Graphic to show the product in action and the horizontal opposed alignment of brushes in trays emphasize the "Cross-Action" of the brush. Sell-in has far outpaced the company’s projections with retailers clamoring to get the display on the floor. This display which won the Gold OMA in the Health Category, was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
At-A-Glance/Office Max Modular Merchandising System
The At-A-Glance Group required a merchandiser that could secure floorspace in Office Max through various product seasons. This was to replace the previous merchandising methods of grids and pallets which offered no permanent positioning for At-A-Glance products. The system was deemed "a merchandiser’s dream" because of its flexibility and ability to alternate product mix during the company’s two key selling seasons - the academic year and the calendar year. The unit is currently in more than 950 Office Max Stores in configurations ranging from 16 to 22 feet. This display which won the Gold OMA in the Stationery, Office Supplies and Seasonal Goods Category was created by New Dimensions Research Group, 260 Spagnoli Road, Melville, NY 11747.
Planters Large Baking Display
Nabisco wanted to re-engineer its standard unit with the following objectives: simplify the ease of set-up versus the old unit; reduce costs without sacrificing structural integrity and appearance and hold 18 cases of product on pegs and 14 ½ cases within the display dump. This display cuts set-up time in half and reduces display costs by lowering components from 19 to 12 parts. Structural integrity was maintained and enhanced by re-developing the partition system and utilizing exterior parts to add strength. The capacity was achieved using an octagonal shape versus the old hexagonal shape, yet the footprint size did not increase. The display which won the Gold OMA in the Grocery and General Merchandise Category, was created by Smurfit-Stone Display Group, 5200 South Airport Drive, Sandston, VA 23150.
Tony & Tina Lipstick Display
The Tony & Tina Lipstick Display successfully launched this unique product with an innovative, fun-loving spirit. While maintaining the general image of the brand, this display has added value by providing testers, salable product, a mirror and informative copy, all on a revolving display with a small footprint. The testers create great color impact on the top of the display that reaches out to the customer to encourage testing. The display which won the Gold OMA in the Cosmetics - Women Category, was created by The Royal Promotion Group, 119 West 57 Street, New York, NY 10019.
Wal -Mart DVD Merchandising Showcase. This display features six tiered wire shelf assembler-sheet metal end panels with front pricing strips. A sheet metal and tubing frame support the TV monitor and electronic components. Each unit contains an 8" color die-cut reflective graphic kit. All metal components are finished in silver vein powder coat. The unit states that DVD has arrived at Wal-Mart as it educates consumers about the new Digital Video Disk technology. Created by Thorco Industries, P.O. Box 110, Lamar, MO 64759. BRONZE AWARD.
Bacardi Shots Motion Sign. This display was designed to promote the consumption of the product as a shooter instead of a mixer and to increase brand recognition and sales. The translucent lithograph was printed using selectively polarized material integrated into the art work to create motion effects. Due to its uniqueness, the display achieved nearly 100% placement. Created by Heritage Frame & Glass Creations, P.O. Box 158, 344 Industrial Drive, Nesquehoning, PA 18240. BRONZE AWARD.
Lowe’s Kobalt Backlit Header Merch. System. The objective of this display was to drive sales among the dual target audience, professional mechanics and do-it-yourselfers, for the Kobalt tool products launched in the branded tools category at Lowe’s stores, a chain located in 26 states. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Hennessy Flight Tray. The objective of this "flight" sampling tray was to introduce new customers to Schieffelin & Somerset higher line brands, which they could not otherwise purchase and consume. The unit was designed to build brand recognition and awareness for the Hennessy brand. Created by Acrylic Designs Inc., 100 River Street, Springfield, VT 05156. BRONZE AWARD.
Fender, The American Standard. Fender uses dealer incentives in lieu of a discount for quantity buying of their products. The image of the Fender guitar head was a specific dream of the advertising executive. He wanted the head to appear in a starfield as if to say, "This musical instrument is out of the world!" The use of a backlit display allowed for flexibility in placement. The sign could be placed in a well-lit area or a dark corner or a window display Created by Fiberoptic Lighting, Inc., 950 SE "M" Street, Grants Pass, OR 97526. BRONZE AWARD.
Oil of Olay Showcase Merchandising Unit. The objective of this display was to create a new approach to cosmetic merchandising for the mass merchant retail channel. The display creates a distinct and controllable area within the store providing a clean, organized, upscale appearance. A backdrop with the recognizable logo and side panels attract attention. Created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008. BRONZE AWARD.
Teledyne Electronic Faucet Filter Display. This display was designed to introduce hi-tech filtration that electronically notifies consumers when to change filters. It increases consumer awareness in the highly competitive water purification industry and educates the consumer to impurities associated with unfiltered water Mounted on the counter display was a "demo" unit that allows consumers to run the selector to filtered or unfiltered water. Created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610. SILVER AWARD.
Ocean Spray Serpentine 111. The object of this display was to create shelf presence to maximize attention for the Ocean Spray Liquid Concentrates brand for its two new flavors and new packaging. The new serpentine dispenser features bold brand graphics that reflect the new packaging and flavors. Created by Display Technologies, 111-01 14th Avenue, College Point, NY 11356. BRONZE AWARD.
Perimeter Modular Display Rack. The objective of this display was to launch a new product line of fresh-baked packaged danish, muffins and other bakery goods into the grocery channel. The display had to adapt to any retail environment and to all new products as they are introduced. Graphics has to communicate a Fresh Bake Shop image. The display had to be easily moved for versatile store placement and had to be easy to assemble. Created by Conocraft, Inc., 1 Industrial Drive, MacAfee, NJ 07428. SILVER AWARD.
Coty Healing Garden Floor Display. This corrugated floor display supported the launch of a new line of Healing Garden Products. The display held over 120 products with four built in testers and was designed to hold over 70 lbs. Of product. The display is open to allow consumers to browse and sample and enjoy the various scents. Created by Point 1 Displays Inc., 5454 Cote De Liesse, Mount-Royal, PQ Canada H4P 1A5. BRONZE AWARD.
My Interactive Pooh Display. This display produced for Mattel Toys, features a motion sensor which causes Pooh to speak directly to the consumer and draws attention to the display. Four buttons on the display activate different qualities of the toy clearly showing its features. Created by Frank Mayer & Associates, Inc., 1975 Wisconsin Avenue, Grafton, WI 53024. SILVER AWARD.
Seiko Kinetic and Pulsar Solar Banners. The objective of this banner system was to add excitement at the point of sale for the new watch collections. The banners were also used as part of a retailer incentive program and were free to retailers who bought more watches. The banner system was in high demand. Created by Abstrategy Design & Manufacturing Inc., 125 Main Street, Matawan, NJ 07747. BRONZE AWARD.
Trend "Back To School" Prepack Pallet. Trend took the opportunity to leverage its in-line programs by creating this free-standing pre-pack display offered to volume customers during the back to school season. Created by Smyth Companies - Reynolds Guyer Designers, Inc., 807 Hampden Avenue, St. Paul, MN 55144. SILVER AWARD
Omnipoint Counter Spinner. This counter-top unit for smaller retailers is structurally sound and prominently features Omnipoint’s brochures and handsets, and is easily viewed from any direction. The permanent unit’s materials include Styrene, Acrylic, Polycarbonate and Steel. Created by Resources In Display Inc., 42 Jackson Drive, Cranford, NJ 07016. BRONZE AWARD.
Sea & Ski Floorstand. This display was designed to be a flexible floor merchandiser with removable sidecars and hidden castors, to serve as the re-introduction of this popular brand. The display showcases the Sea & Ski full line of suncare products, reminding consumers that all suncare needs can be met in one place. Created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019. SILVER AWARD.
SKECHERS USA Inflatable Slatwall Shelf. This shelf is available in five neon colors and partnered with powder coated steel support wire. Bright neon inflatable draws attention and complements the "bubble shape" SKECHERS shoe designs. Repetitive silk screened logos reinforce brand awareness. The shelves are sturdy, easy to set-up and economical. Created by Small Wonder Inflatables, Inc. 1941-F Friendship Drive, El Cajon, CA 92020. BRONZE AWARD.
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