Movable Sign System Promotes Frozen Coke Rollout At Burger King
To help support the introduction of frozen Coca-Cola products in Burger King restaurants, Dinaco, Inc., Houston, TX, developed this movable sign system, with umbrella base, wheels and swivel pole system. Coke and Burger King wanted an eye catching display that was versatile enough to be used indoors or out.
Burger King Installs Virtual Fun Center
Burger King sought to build brand loyalty among children and their parents. This interactive touch screen kiosk was created for children. The units are an extension of the restaurant’s play area, or can replace a play area in restaurants with space limitations. The kiosks feature custom designed software centered around Burger King Kids’ Club characters narrating 16 games. A built-in camera allows children to pose for snapshots and place their own image into pictures on the screen, make short movies of themselves or add disguises to their faces. Kids can manipulate puzzle pieces, paint pictures, record and enhance their voices and answer trivia questions.
The Burger King Virtual Fun Center was produced by Frank Mayer & Associates, Inc. in WI
Checkers And Rally’s NFL Alumni Promotion
Checkers Drive-In Restaurants and Rally’s Hamburgers teamed up with the NFL Alumni for a promotion offering fans a Super Bowl Weekend Sweepstakes, a “Kid of the Year” Essay Contest and an NFL Alumni Calendar.
To support its largest national promotion ever, Checkers and Rally’s ran new media campaigns. Pole banners, pre-sell boards and real estate signage informed customers at restaurants about the promotion. The p.o.p materials were designed by GFX International, Buffalo Grove, IL.
Chi-Chi’s Rolls Out ‘Street Teams’ In New VW Beetles
Chi-Chi’s, Inc. has launched the “Chi-Chi’s Street Team,” an eye-catching, grassroots out-of-store promotion. The promotion features colorful Volkswagen New Beetles sporting a giant Chi-Chi’s sombrero and Chi-Chi’s branding images. “Our guests are entertainment-oriented,” said Laurie Katapski, Sr. V.P., Marketing for Chi-Chi’s. “Chi-Chi’s is taking its “Salsafication” message to the streets.”
The Chi-Chi’s Street Team hands out entry forms for a contest to win the VW New Beetles. The Chi-Chi’s Street Team promotion was developed by Chancellor Marketing Group.
McDonalds Launches Ronald Scholars Program
McDonald’s Corp. is launching the McDonald’s Ronald Scholars program, a year long Happy Meal promotion that will give away as much as $1.6 million in scholarship money through the year 2000.
The program will operate simultaneously with McDonald’s regularly scheduled Happy Meal toy promotions. In addition to a Happy Meal toy, kids will receive a specially marked game piece containing either an instant-win prize of $25,000 in scholarship money or an education fun fact.
The restaurant chain will give away four $25,000 scholarships during each of its 15 Happy meal toy promotions in 2000. McDonald’s is supporting its Ronald Scholars promotion with a national TV, print and radio advertising campaign that will continue throughout 2000.
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