Domino’s Uses Diffused LED Technology For P.O.S. Signage
Domino’s Pizza has selected Synergetic Media’s proprietary new Lights ‘n Motion animated diffused LED technology for its new 20/20 store branding program.
The pizza chain, with over 8,000 outlets worldwide, has already developed seven new signage models including OPEN, HOT, FRESH, FAST, Order Online, Drive Thru and Phone Number signs, which all use the animation feature to attract consumer attention. The signs are being used in the Dominos retail store interior facing outside with the idea that the lights and animation will call attention to the store’s new look.
Domino’s, wanted to attract a sizable customer base that prefers to pick up their pizza rather than have it delivered. To generate more carry out, Domino’s needed a more inviting look with new in-store signage. Another problem was that Domino’s was no longer permitted to use its neon signage in some states due to environmental concerns. Domino’s turned to Synergetic Media because SMI's proprietary diffused LED technology was ideal for the new 20/20 branding program and a greener solution than neon.
“SMI’s diffused LED signage with its incredible brightness, lower operating costs and energy savings, in addition to being a greener solution, helps us fulfill our new 20/20 in store branding initiative and is an alternative to the inherent problem with neon,” said Gus Kandah, Domino’s Purchasing and Capital Sales Manager.
The SMI Dominos signs include both animated and static modes, and use acrylic encapsulation to give them a crisp, clean “see-through” look. The new signs offer 2,000cd/m2 in brightness while consuming significantly less power than a comparable neon sign. The new technology offers benefits over existing systems including low power consumption, much longer life, very high brightness, true color rendition and the capability to support icon animation.
Chris Bazos, CEO, Synergetic Media, said, “This new technology offers the brightness and visibility retailers need, but with significant cost and feature advantages which make it attractive for marketers seeking to go green.”
Dunkin’ Donuts Unveils DDSMART
Dunkin' Donuts has launched DDSMART, the brand’s first menu of better-for-you options. DDSMART menu items include both new and existing Dunkin' Donuts food and beverages that meet at least one of the following criteria: 25% fewer calories; 25% less sugar, fat, saturated fat or sodium than comparable fare; and/or contain ingredients that are nutritionally beneficial.
A highlight of the DDSMART menu is Dunkin' Donuts' new Egg White Flatbread Sandwiches. Dunkin' Donuts is the first national quick service restaurant chain to introduce egg white sandwiches.
Burger King Opens First WHOPPER BAR
Burger King Corp. plans to introduce the world’s first WHOPPER BAR™ at Universal CityWalk in Orlando, Fla., in Spring 2009. The new concept is a condensed and more contemporary version of the typical BURGER KING® restaurant.
The company-owned and operated WHOPPER BAR™ boasts a smaller footprint, a modern look and feel and a WHOPPER® topper area to encourage customers to customize their orders. The menu will focus on the WHOPPER® sandwich and offer special renditions of the signature sandwich, such as the Angry WHOPPER®, the Western WHOPPER® and the Ultimate Double WHOPPER®.
“This striking concept is a new generation of BURGER KING restaurants,”said Russ Klein, President, Global Marketing, Burger King. “It's focused on serving the original HAVE IT YOUR WAY® burger in a forward-looking format designed for today's on-the-go burger lover.”
YUM! Brands To Place Calorie Counts On All Menu Boards
Yum! Brands, Inc. announced that its U.S. divisions, Kentucky Fried Chicken, Taco Bell, Pizza Hut, Long John Silver's and A&W All-American Food, will become the first national restaurant chains to begin voluntarily placing product calorie information on their respective menu boards in company-owned restaurants nationwide.
“We believe we have a continued responsibility to offer 'Better For You' options, educate consumers about the foods they eat, and promote exercise so they can maintain a balanced lifestyle,” said Jonathan Blum, Yum! Brands chief public affairs officer. “Our customers have told us they would find calorie information useful, along with other nutritional information we make accessible in restaurant brochures and on our Web sites. We now call on the U.S. Congress to enact federal legislation that would create uniform menu board guidelines so there is a consistent way to educate the public about the nutritional value of the food they eat.”
TouchTunes Acquires Barfly To Form
In-Bar Ad Network
Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corp., the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the U.S. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.
The TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to provide an integrated network that goes beyond jukeboxes to provide music, games, advertising, interactivity and social networking.
“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around.”
Ecast Launches EQ™ In-Venue Entertainment
Ecast, a leading broadband media network with more than 10,000 locations nationwide, is launching Ecast EQ™.
Ecast EQ features a vertically oriented, 40-inch flat-panel design with a high-definition touchscreen for passive and interactive consumer engagement. Ecast EQ delivers on-demand content–– including video, real-time interactive surveys and games, advertising, social applications and a jukebox interface for music––to out-of-home venues frequented by 21- to 34-year-olds.
John Taylor, President of Ecast, said, “Over the past few years, we’ve taken the touchscreen digital jukebox beyond a music-only device to one that incorporates advertising with the targeting of the Internet.”
For more information, contact Ecast, (Tel) 415-277-3500; (Web Site) www.ecastnetwork.com.
Indoor Direct Launches Digital Media Network In Restaurant Chains
Indoor Direct has launched a new digital media network located in high-volume restaurant chains across the nation offering patrons a powerful mix of original content from CBS Outernet, a leading provider of customized digital media networks and content to retail locations.
Indoor Direct is placing between two and four, 42-inch LCD screens in restaurant dining rooms, which show a mix of produced and original content. A third screen, called the Promotional Board Screen, is also being placed at the point of purchase and promotes the restaurant's featured menu items. Most locations will have two networks running programming simultaneously, an informational screen at the point of purchase and larger screens in the dining room.
For more information, contact Indoor Direct, 15455 Dallas Parkway, Addison, TX 75001; (Tel) 972-764-2735; (Web Site) www.indoordirect.com.
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