A&W Restaurants Opens First Unit In Grocery Store
A&W Restaurants, continues its expansion into non-traditional venues with the opening of its first unit in an IGA Grocery Store in Rathdrum, ID. The restaurant is 570 square feet with seating for 42 and it also has a drive thru.
“This venue allows us to place two strong, well known brand names in American Food Service, side by side,” said Dave Crowley, A&W Restaurants, Manager of Franchise Development. “It is also an opportunity for shoppers to pick up lunch or dinner.”
Siren Technologies And Clarity Debut Digital Menu Boards
Siren Technologies and Clarity have introduced the Dynamic Digital Signage system, which McDonald’s is using to deliver customized real-time messages in the retail environment.
Siren’s DMB system is comprised of an on-site digital media player and a remote content distribution server, linked together via Siren’s private digital wide area network. New promotional content is uploaded from Siren’s central server.
McDonald’s has installed horizontal banks of VideoBanner displays in place of backlit menuboards. VideoBanner displays may be configured side by side to create a single horizontal display of up to 20 units, about 60 feet in length.
For more information, contact Siren Technologies, 111 East Wacker Drive, Chicago, IL 60601; (Tel) 312-552-3500, (Fax) 312-552-5456, (Web site) www.sirentech.com.
Frank Mayer & Associates, Inc. Grafton, WI, will be showing this Burger King Virtual Fun Center, designed and produced specifically with children in mind. The kiosks contain custom designed software featuring 16 fun and educational games. A built-in camera allows children to pose for a picture and place their own image into different "post cards" on the screen, or add funny disguises to their faces. Each unit is subjected to a rigorous number of safety and software tests before shipping to ensure a flawless system. To learn more about the Burger King Fun Center, Contact Allen Buchholz at POP Marketplace, Booth 7206; or call 800-225-3987.
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