A&W Restaurants To Roll Out ‘Drive-In Concepts’
A&W Restaurants has announced plans to build 15 new state-of- the- art drive-ins.
The iconic A&W Restaurants brand, which pioneered the drive-in concept with such All American Classics as its famous A&W Original Draft Root Beer, Papa Burger, Coney Dog and the one-of-a- kind Root Beer Float, is now rolling out new “Drive In Concepts.” This provides customers the ultimate drive-in experience named “Three-D Drive In: Drive- In, Drive-Through, Dine- In.”
“Millions of Americans have an A&W story they can tell whether it was their first frosty mug of A&W Root Beer or their first experience at a drive-in,” said Ben Butler, President, A&W Restaurants. “We are creating new memories for new generations by bringing back our classic drive-in in a contemporary way.”
There are presently more than 675 A&W All American Food outlets.
Pizza Patron Adds Amigo Pizza To Menu
Pizza Patron, a premier Latino pizza brand, has rolled out its new AMIGO PIZZA.
For the first time in its 22 year history, it is offering a 12-inch medium pizza as an alternative to its signature 15-inch X-Large pie. The AMIGO PIZZA was launched under the banner “Un Amigo para Todos” (an Amigo for everyone) with a campaign featuring three distinct “Choose Your Amigo” value options - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.
Andrew Gamm, Director of Brand Development for Pizza Patron, said, “The addition of AMIGO PIZZAS to the menu helps us reinforce our commitment of keeping ‘Mas Pizza’ for ‘Menos Dinero’ accessible to as many people as possible.
Pizza Patron is marketing the new product utilizing point-of-sale displays and targeted direct-to-home advertising in the neighborhoods surrounding each store.
Yum! Brands’ KFC And Taco Bell Operate First Green Restaurant
Yum! Brands, parent of Taco Bell, Pizza Hut, and KFC, has opened an environmentally-friendly KFC-Taco Bell restaurant in Northampton, MA.
The restaurant, designed to use 30%less energy and water than a conventional building, also cuts CO2 emissions, reduces waste going to landfills and educates visitors and employees on sustainable design.
The restaurant uses solar energy to preheat fresh air coming into the building which reduces the use of natural gas. Additionally, the restaurant is using a sophisticated lighting control system that maximizes the use of natural light. LED lights, the most energy-efficient available today, were utilized where feasible both inside the restaurant and on signage. Harvested rainwater is used for irrigation. Many of the materials used to build the green restaurant, such as counter tops and building insulation, contain recycled content. The wood used during construction was sustainably harvested. The restaurant composts and recycles waste, including enhanced cooking oil reclamation.
Uno Chicago Grill Launches Uno Dué Go
Uno Chicago Grill has entered the fast casual arena with the launch of Uno Dué Go, debuting with two franchise units at the Dallas/Fort Worth International Airport.
“Today’s challenging economy compels us to extend our brand’s reach into a variety of venues that meet the evolving needs of our guests,” said Jamie Strobino, Sr. V.P. Mktg. Uno Restaurant Holdings Corp. “Uno Dué Go is perfect for travelers who are pressed for time and who want a healthy, delicious meal that is fast, if necessary, or comfortably casual when there is time to linger,” said Strobino. “The concept is well suited to airports where travelers are now responsible for securing their own meals to enjoy on a flight.”
The concept paves the way for further expansion of the Uno brand in new venues such as airports, college campuses, malls, hospitals, and urban centers. Units will range in size from 700 sq ft. to 3,000 sq. ft.
Jamba Juice Rolls Out New Airport Kiosk Locations
Jamba Juice, a leading provider of healthy, fun and on-the-go food, snacks and beverages, has opened new Jamba Juice airport locations. The initiative builds upon Jamba's success in launching franchise kiosks and small formats at over 20 colleges and universities nationwide and brings a healthy and portable food option to busy customers on the go.
With a short installation time and affordable build cost, Jamba’s modular kiosks are specifically designed with eye-catching branding and streamlined operational flow to succeed in high-traffic venues. A total of 50 new Jamba franchise locations are planned for 2009 - of which 30-35 will be non-traditional - as part of the company's broader strategy to reposition its business model with a greater emphasis on franchising.
Starbucks VIA™ Ready Brew Debuts
Starbucks has found a way to offer a great cup of coffee that can be prepared instantly by just adding water. The instant Starbucks VIA™ Ready Brew is full-bodied and flavorful, just like the Starbucks coffee consumers know and love.
The magic is in a proprietary, all-natural process that microgrinds the coffee in a way that preserves all of their essential oils and flavor.
ethos Water Rack
North American Coffee Partnership wanted a clean simple merchandiser that conveyed a premium brand with a purpose. This display gained off-shelf inventory for ethos, and conveyed the message "Helping Children Get Clean Water". The ethos Water Rack was created by Racks Inc., 7684 St. Andrews Avenue, San Diego, CA 92154.
Synergetic Media recently created this "Pizza Ready - No Wait" sign for Domino's Pizza. The clear transparent disc uses super-bright diffused LEDs with segmented animation, and is designed to hang in store windows facing passing traffic. The animation attracts attention to the message. The sign can be switched to a steady ON mode for environments where flashing signage is not allowed. The "crystal" acrylic sign is completely transparent except for the areas containing letters and the lighted accent ring around the outside. For more information, contact Synergetic Media, Inc., 711 South Carson Street, Suite #4, Carson City, NV 89701; www.synergeticmedia.com.
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