Subway Unveils New In-Store Signage And Menuboards
Subway recently retained King-Casey, Inc., a South Norwalk, CT-based design firm, to recommend improvements by applying its proprietary Customer Operating Zone Improvement process. The objective was to study customer behavior in specific zones within the store to understand merchandising communications effectiveness.
Menu panels were redesigned and repositioned to correspond with the customer order flow. This aided in product identification, and add-on purchases. Staged merchandising was developed that “built” combo messaging from the customer entry zone, through the order zone up until the exit zone. New photography for merchandising communications was designed to build appetite appeal and make it easier for customers to identify Subway’s offerings.
As a result, Subway has witnessed significant sales increases while transaction time has decreased.
Consumers To Send Video E-Mail Postcards At Times Square Burger King
From the Burger King restaurant at Times Square, visitors will now be able to send video e-mails of themselves to friends and family all over the world via 3Com HomeConnect PC Digital WebCams.
The Times Square Burger King restaurant offers customers who purchase a value meal the opportunity to surf the web and send video e-mails. The two-story restaurant houses 16 PCs, each equipped with a 3Com video camera. Additionally, customers can videoconference with Burger King’s Wall Street location, creating the first-ever online video chat between two quick-service restaurants.
Two Interactive Entertainment Venues Open In NYC’s Times Square
Bar Code and Galactic Circus, two highly stylized, high-touch interactive environments, are making their U.S. debut in New York City’s Times Square by Australia’s Entertainment Development Group (EDG).
Through a cyber-inspired environment, the latest high-tech virtual, proprietary internet and interactive games, live DJ’s, a state-of-the-art sound system, innovative lighting and video design, and fully licensed bar, Bar Code combines the best elements of a bar, nightclub, and entertainment venue in one modern setting.
Galactic Circus, the “astronomically charged” family venue located just above Bar Code, will also boast a large selection of high-touch interactive games, and classic carnival games of skill and chance, as well as motion simulator rides, festive lighting, live performers, hip graphics and quirky props.
El Pollo Loco & Hollywood Entertainment Join For “Dinner And A Movie” Event
El Pollo Loco, Irvine, CA and Hollywood Video have joined forces for the “Dinner And A Movie” event, whereby El Pollo Loco customers will receive a certificate for a free five day video rental from Hollywood Video every time they purchase an 8 or 12 piece meal. “Families today are increasingly looking to spend more time together,” said Margaret Jenkins, V.P., Marketing, for El Pollo Loco. “By pairing the food families love with entertainment they enjoy, we are making it easier for them to do just that.”
El Pollo Loco restaurants will feature a customized counter card identifying the Hollywood Video locations closest to each restaurant. The event is being communicated through a wide mix of media and p.o.p. vehicles including banners, translites, and drive-thru signage.
American Inflatables To Provide The Staples Center With McDonald’s Blimps
American Inflatables, Inc. has finalized an agreement to provide the Los Angeles, CA-based Staples Center Arena with 24-foot long, camera equipped, remote controlled blimps, sponsored by McDonald’s restaurants.
The units will be produced for a number of key events scheduled to take place at the Staples Center. The remote units will be ready for the Los Angeles Kings 2000 season and an additional unit will be produced for the Anaheim Mighty Ducks 2000 season.
Greg Mulholland, CEO of American Inflatables, said, “The inflatable advertising market for stadiums and arenas has seen a phenomenal rise.” American Inflatables offers helium blimps, radio-controlled blimps, hot air balloons, and giant replica products.
For more information, call (888) 904-9949.
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