Golden Books Launches Marketing Campaign To Support ‘Powerpuff Girls’
Golden Books Family Entertainment (GBFE) has launched an extensive marketing and cross-promotional campaign to support its book line based on “the world’s hippest crime-fighting trio,” The Powerpuff Girls television series on Cartoon Network.
GBFE will participate in a special Powerpuff Girls-themed Subway Kids’ Pack promotion. GBFE has also teamed up with Warner Home Video for a multi-tiered, cross-promotion.
This corrugated merchandiser showcases six different titles in the “Powerpuff” line.
Manhattan Bagel Introduces New Store Design
New World Coffee-Manhattan Bagel, has developed a new “MBC 2000” prototype design for its Manhattan Bagel stores, to emphasize its expanded product offering.
As consumers make their way along the redesigned serving counter, eye-catching signage will direct their attention to five departments: bagels, sandwiches, hot coffee, cool blends and catering. The extensive menu is also reinforced through new back-wall menu boards that incorporate product photos. The new stores are also designed with cafe-style seating that encourages customers to linger, ordering traditional menu items as they relax.
The “MBC 2000” prototype was designed by Grid2 International, New York.
can Inflatables To Provide The Staples Center With McDonald’s Blimps
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