Big Boy Restaurants Debut New Concept
Big Boy Restaurants has unveiled a new concept, Big Boy Original “At The Movies,” located inside the Star Southfield Entertainment Complex in Southfield, Michigan. Big Boy Original “At The Movies” is decorated with a mural of movie legends, and features ‘50s background music.
“This new concept is unlike anything we've ever done,” said Tony Michaels, CEO of Big Boy Restaurants. “We will be closely evaluating it for expansion to other sites.”
Back to Top
To See previous issues of Creative Restaurant Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here