Quizno’s Subs Unveils New Store Design
Quizno, a Denver, CO-based leader in the upscale sandwich category, has redesigned its restaurants to keep pace with consumer preferences.
The redesign features a softer color palette, using tones of terracotta, blue and plum. The artwork is modern, illustrative and whimsical and the overall environment is much more sophisticated. “Quizno's new décor is a step up from the traditional fast food restaurant, although the convenience of quick-service is still there,” said Stacie Lange, Company Spokesperson.
The redesign program also accommodates several menu enhancements. Quizno’s is introducing an expanded pepper bar and a new beverage station.
Renowned for toasting its subs, Quizno’s is also installing ovens with viewing windows so guests can watch their subs toast.
Arby’s Introduces ‘Restaurant Of The Future’
Arby’s, has opened its prototype “Restaurant Of The Future,” in Allentown, PA. This major initiative is the result of two years of consumer research.
“Arby’s modernization effort is about meeting and exceeding the needs of the customer of the 21st century,” said Michael Howe, President, Arby’s.
The program includes across-the-board changes from restaurant image to technology to enhance the customer experience. New technologies are being utilized to provide faster service, from advanced order confirmation boards in the drive-thru to equipment that toasts a sandwich bun in just eight seconds.
The result is hotter, fresher food in an inviting environment, which features the latest décor.
Marathon Stores Testing Folgers Cafés
Marathon Ashland Petroleum LLC and the Procter & Gamble Co. have entered into an agreement to pilot the Folgers Café program in Marathon-branded convenience stores in the Midwest and Southeast.
Marathon-branded stores will carry the exclusive “Folgers Café” logo as the primary branding on the exterior of the building, complemented by distinctive mountain-sunrise interior graphics reflecting the Folgers logo and “Wakin’ Up” theme. The stores will have hot beverages and foodservice inside.
Chris Hood, P&G Marketing Director, Commercial Business, said “P&G's strategy has been to provide Folgers to more of our consumers when they are away from home. This relationship is a win for each partner-P&G’s brands and technologies can improve Marathon Brand offerings, while our consumers will have increased availability of Folgers.”
McDonald’s With The Diner Inside Debuts
“McDonald’s With The Diner Inside” has opened as a unique dining experience in Evansville, Indiana. “We designed the ‘McDonald’s with the Diner Inside’ to offer two great restaurant experiences in one great place,” said Tom Ryan, Exec. V.P., McDonald’s USA. “McDonald’s with the Diner Inside was designed for family restaurant meal occasions, offering the highest quality food at a great value.”
This new concept enables McDonald’s to satisfy more people who enjoy the experience of table service while still pleasing those that enjoy the traditional McDonald’s experience.
This test concept provides an unusual food variety with more than 120 different classic diner-style menu items including made-to-order eggs, hearty breakfast platters and bakery items for breakfast; sandwiches and meal-sized salads for lunch; and meatloaf, chicken fried steak, mashed potatoes, and Triple Thick Milkshakes for dinner.
Starbucks Trucks Promote Frappuccinos
Starbucks wanted to promote its Frappuccino beverages via 35' custom trucks for year-round use as Curbside Mobile Stores in California and Florida. The trucks have joined Volkswagen campers in a Chill Patrol promotion to serve samples of Starbucks beverages across the U.S. and Canada.
Vectors Plus, a large format color graphics firm based in Kirkland, WA, was selected to prepare graphics and fully vinyl wrap the trucks. The graphics sported Starbucks corporate logos along with images of Frappuccinos and splashes of butterflies, ladybugs, daisies and balloons.
The images were printed onto Magic brand DMXDFII from InteliCoat Technologies.
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