Pizza Hut To Provide Healthier Alternatives
Pizza Hut is introducing the Fit ‘N Delicious pizza in response to the growing consumer focus on lower-fat foods. The pizzas have half the cheese of the regular Thin ‘N Crispy recipes, generous portions of tomato sauce and toppings that include lean meats and fresh vegetables. A slice contains only 3.5 to 5 grams of fat, depending on the selection of toppings; which is 25 percent less fat than a regular recipe, Thin ‘N Crispy pizza.
Tom James, Pizza Hut Chief Marketing Officer, said, “As the nation’s largest pizza restaurant chain, we must consider consumers’ changing lifestyles. Pizza Hut is the first in the pizza restaurant industry to take a step toward addressing a delicious alternative to America’s favorite food, pizza.”
‘All Day’ Café Creates New Dining Experience
Allied Domecq Quick Service Restaurants, has unveiled a prototype store designed to create a unique “All Day” experience for guests. Located in Burbank, IL, the concept store offers high quality foods from ADQSR’s three leading brands, Dunkin' Donuts, Baskin Robins and Togo's, served in a vibrant, engaging environment.
Tom Wyczawski, Concept Officer of Multi-branding and New Market Entry, said, “When merging these brands under one roof, we needed to build a distinct guest experience. Over the years, we helped to define the breakfast, lunch and afternoon dayparts in the industry. Now it’s time to add a new category to the mix -- the All Day cafe."
The three separate logos, traditionally stacked side-by-side throughout the store will be replaced with a visual meshing of logo pieces inside of a clock image. The new visual is intended to remind guests of the cafe’s all day offerings. Customers will also see vivid images portrayed in an unexpected way, including tabletops and tiles covered with pictures of sprinkles and coffee beans.
Red Lobster Opens Restaurant In Times Square
Red Lobster has opened a prototype restaurant in Times Square in New York City
“At our new Times Square Red Lobster, we will bring the flavors and the feelings of the seaside to New Yorkers, as well as to all the visitors who make Times Square one of the most popular locations in the world,” said Edna Morris, President. “People who love Red Lobster in their hometowns now have the opportunity to visit their favorite seafood restaurant right in the middle of the city.”
Highlights of the new Times Square Red Lobster include: Outside the restaurant when guests approach, a 10-foot revolving neon lobster will greet them. Additionally, a 60-foot curved sign on 7th Avenue, with full- color LED lighting, will project animated video footage, such as flowing ocean waves.
Two 420-gallon fish tanks are located near a glass elevator on the first floor. The third floor is the main area of the restaurant, accommodating 280 guests. Decor includes: Glass on the walls that creates the illusion of water through the use of colored lights and a patterned design.
A dramatic 10-foot by 11-foot water wall, separates the kitchen from the dining area. A school of custom hand-blown glass fish, which descend from the ceiling, appear to be floating through the use of projected lighting.
“We know our guests have an emotional attachment to the ocean,” Morris said. “This urban restaurant fully captures the spirit of our new, award- winning Coastal Home design and creates an atmosphere where our guests can relax and enjoy the food they love with the people they love.”
Carvel Unveils Dynamic New Store Prototype
Carvel Corp., has launched a new store prototype in Vero Beach, FL. Created by Columbus, Ohio-based design firm, WD Partners, the new concept is a blend of Carvel’s 69-year heritage and contemporary, family focused fun. The interior was designed to emphasize Carvel's high quality, freshly made products in all four ice cream lines (soft serve, traditional hand-dipped, ice cream cakes, and take-home novelties).
“From the aroma of flowing chocolate and freshly baked waffle cones to the smiling faces of our retro clad team members, our newly-designed store builds upon the freshness and passion of the Carvel brand, and brings that excitement to life,” said Carvel President Steve Romaniello.
The store offers an old-fashioned marquee for custom birthday messages, a visible cake-making station, a historic brand wall, and interactive children’s toys embedded in the counters. Interior features include an open ceiling, a bright color palette, nostalgic ice cream parlor furniture, and a wood-like floor. To further enhance customer experience, designers created two zones within the store: the “take it” zone and the “make it” zone.
The “take it” zone offers pre-packaged cakes at the front of the store for customers that are in a hurry. The “make it” zone is where customers can decorate their own ice cream creation by using a sprinkle tower or watch waffle cones and other treats being dipped in a three-tier chocolate fountain dipping station.
The new design is part of the company’s aggressive nationwide expansion plans since its purchase in 2001 by Roark Capital Group in Atlanta.
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