Wienerschnitzel Promotes Love Of Chili Dogs
Wienerschnitzel has launched a new campaign called “The Chili Dog Diet,” a spoof of popular diet crazes. A multi-dimensional roll-out in both English and Spanish, the campaign includes national TV and radio spots, print advertising and in-store promotions.
With tag lines like “A diet you just can’t lose on” and “A new diet for people who don’t,” the Chili Dog Diet campaign is an obvious poke at the current diet craze and features “real” people happily confessing their Chili Dog Diet stories.
“We wanted to create some buzz with this campaign, make people laugh and celebrate an American icon, the hot dog,” said Tom Amberger, Director of Marketing for Wienerschnitzel.
The campaign was produced by DGWB Advertising and Communications, Santa Ana, California.
Pizza Inn Debuts Prototype Express Concept
Pizza Inn has unveiled its redesigned Pizza Inn Express concept, which features a simplified menu and an open design that allows customers to better view menu items.
The lower investment requirements for the new Express concept make it ideal for convenience stores. Pizza Inn currently has more than 70 express locations and the new concept, designed by Dallas-based GHA Architects, significantly repositions Pizza Inn Express.
“Our goal was to create a totally new image for Pizza Inn Express that sets it apart from competitors,” said Sumrall. “We accomplished this by creating an exciting and energetic concept that also sells great-tasting pizza.”
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