KFC Launches Look Of The Future
KFC has launched a global re-image campaign that contemporizes 14,000 KFC restaurants in more than 80 countries and spans all visual elements from logo to restaurant design, advertising and point-of-sale materials.
The new look logo depicts the Colonel sporting a bright red apron symbolizing the home-style culinary heritage of the brand.
“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, President of KFC Corp.
HoneyBaked Ham Launches Neighborhood Store Concept
The HoneyBaked Ham Co. plans to open new “Neighborhood” concept stores in the Metro Atlanta area as well as in Colorado and Florida, to serve consumers who want quality, ready to eat, convenient meals in portions they choose.
“Today’s busy families require quick meal solutions, but no one wants to sacrifice quality or taste,” said Chuck Bengochea, CEO. “Our new Neighborhood stores combine classic HoneyBaked tastes with fresh and on-the-go convenience.”
Some of the stores’ features include: Glazing galleries where for the first time, consumers will be able to see how HoneyBaked Hams are glazed. Sampling Stations where consumers can taste what’s new, from meats to desserts and in between. Displays offer a selection of gourmet mustards, salsas and spreads. The unique environment provides quick meal solutions in a cozy neighborhood food shop atmosphere.
Wendy’s Creates Mom RD In-Store Program
In a continuing effort to make nutrition information available to customers, Wendy’s has paired with the American Dietetic Association to create M-RD, a program that connects parents directly with registered dietitians (RDs) for information and advice on family nutrition.
Wendy’s is placing a new poster featuring nutrition and allergen information in its restaurants. Customers also can obtain free information on family nutrition from three RDs who are also moms, as well as updated product information on the company’s new Web Site at www.Mom-RD.com.
Wienerschnitzel Promotes Philly Cheese Steak Trio
Wienerschnitzel, the world’s largest hot dog chain, is rolling out its new Philly Cheese Steak Trio.
Comprising the Philly Cheese Steak Sandwich, the Philly Burger and the Philly Dog, the new menu items provide customers with hearty offerings of premium Philly steak meat by itself or paired with a beef burger or Italian sausage.
“The Philly Cheese Steak Trio is a tribute to our continued goal of providing customers with new and premium products that combine flavors and value,” said Tom Amberger, Vice President of Marketing for Wienerschnitzel. In-store signage promotes the new product offering.
Wienerschnitzel restaurants are supporting the launch of the new Philly Cheese Steak Trio with an array of colorful point-of-purchase materials.
Kidfresh To Open In NYC
Kidfresh, a new lifestyle brand that provides healthy and freshly prepared kid’s meals to-go, is opening its first retail outlet in New York City.
Kidfresh features all-natural freshly prepared meals with many organic ingredients that are free of artificial colors, preservatives, flavors and transfat. Kidfresh meals are mindful of the different portion requirements and nutritional needs of four unique age groups from baby to kids 6- 10 years old. Kidfresh will offer freshly prepared Lunchboxes, Breakfast Boxes, Snack Packs and Dinners.
The Kidfresh store will feature a vibrant design that will include kid-friendly amenities like a child-height Fresh Bar where kids will be able to pick the shape of their sandwich.
Redbox DVD Rental Kiosks To Be Placed In McDonald's Restaurants Nationwide
Redbox, a leading DVD rental service and McDonald’s USA, plan to offer automated DVD rental kiosks in McDonald’s restaurants nationwide. Karen Wells, V.P.,Strategy, McDonald’s USA, said, “Redbox at McDonald’s is value added for our customers.”
Each Redbox DVD rental kiosk holds more than 500 DVDs, representing over 70 of the newest movie releases. Consumers can use a touch screen to select their favorite movies, swipe a valid credit card and go with their movie. Customers can keep the DVD for as long as they’d like for $1 per night.
Latin Foodservice Market To Reach $25 Billion By 2015
Nuevo Latino and fusion are in as are Peruvian, Guatemalan, Dominican and Bolivian. Foods that five years ago were unheard of except in immigrant households are taking foodservice by storm. The potential to drive Latin foodservice sales to $25 billion by 2015 is real, according to “Latin on the Menu: The U.S. Foodservice Market for Hispanic Foods”, report from Packaged Facts.
According to the report, the foodservice market for Latin foods was worth $18 billion in 2005. The fastest growing ethnic food category, restaurant industry analysts agree that growth in both Latin dining establishments and Latin menu items will escalate with more than a little help from the growing buying power of Hispanics, which is expected to reach $1 trillion by 2010.
Packaged Facts observes that Latin-themed quick-service restaurants have been growing twice as fast as QSRs overall.
Americans Are Increasingly Dissatisfied With Restaurants’ Healthy Choices
A growing number of American adults expect restaurants to offer healthy menu items, yet they are increasingly dissatisfied with the healthy options currently available in most restaurants, according to a national survey conducted by Aramark.
In 2006, 34% of adults indicated it is important for restaurants to offer health-conscious menu items, up from just 28% in 2005. However, only 14% indicate they are very satisfied with the healthy options offered by restaurants, down from 22% a year ago. Other findings from Aramark’s Dining Styles Research includes: 34% indicate they are strongly attempting to watch their weight, up from 29% in 2005. Those attempting to limit their intake of trans fats increased to 27%, up from 21% in 2005. Consumer satisfaction with healthy items away-from home slipped dramatically in 2006, most significantly among Fine Dining, Family Style and Casual Dining restaurant formats. Casual Dining presented the biggest drop, from 34% in 2005 to 16% in 2006.
Burger King Offers ‘Dance Revolution’ Toys
Burger King and Konami Digital Entertainment recently delivered the excitement of the video game, “Dance Dance Revolution.” Burger King offered one of eight “Dance Dance Revolution” toy premiums with each purchase of a Kids Meal.
Burger King supported the program with an integrated marketing campaign. A display in Burger King restaurants showcased all the DDR premiums. The toys were enclosed in a plastic display case near the ordering counter.
“Dance Dance Revolution is a unique resource that allows kids to have fun while being physically active,” said Martha Thomas Flynn, Sr. Director, Promotions, at Burger King.
Back to Top
To See previous issues of Creative Restaurant Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
