New Menuboards Drive Wienerschnitzel Sales
Wienerschnitzel, the world’s largest hot dog chain, recently redesigned its menuboards.
King-Casey, the South Norwalk, CT-based retail design consultants, which undertook the redesign project, began with the application of its COZI (Customer Operating Zone Improvement) methodology. “The COZI approach focuses on customer behavior from a 360 degree point of view, from the moment the customer walks into a restaurant to the moment they exit,” said Tom Cook, President, King-Casey. “We made recommendations to Wienerschnitzel based on our research of where customers look when scanning a menuboard while making their purchasing decision.”
“We immediately saw results from our new menuboards,” said Tom Amberger, Director of Marketing, Galardi Group F&L, franchisor for Wienerschnitzel. “The new menuboards focus the consumers’ attention to photos of our combo meals which have increased our combo sales 5% to 10% in test stores.”
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