Kobricks Unveils Retail Coffee Concepts
Kobricks Coffee Co., Jersey City, N.J., has unveiled its new brand identity and branded retail coffee concepts. Developed with New York-based marketing firm, Visual Graphic Systems, the new brand identity is infused throughout the design and aesthetic appeal of the various modular retail concepts.
“Our new modular coffee concepts and recent openings with our licensing partners throughout the mid-west demonstrates our commitment to innovation and to the marketing of turn-key branded coffee concepts,” said Robert Delaby, National Director, Brand Development and Operations, Kobricks Coffee.
The new modular Kobricks Coffee concepts incorporate a warm color-scheme that speaks volumes about the company’s rich history in coffee roasting.
Woodford Reserve Bar and Grill Opens At Louisville International Airport
The first Woodford Reserve Bar and Grill has opened at the Louisville International Airport, centered around Woodford Reserve Small Batch Bourbon and the Labrot & Graham Distillery in Woodford County, Kentucky.
“The Louisville International Airport is an important entryway to this state and we wanted the Woodford Reserve Bar and Grill to showcase Kentucky’s treasures of bourbon, Bluegrass and thoroughbreds,” said John Overfield, V.P. and Marketing Director for Woodford Reserve Small Batch Bourbon, a product of Brown-Forman. “With Woodford Reserve’s homeplace, located in the midst of some of Kentucky’s finest horse farms and Woodford Reserve being the ‘Official Bourbon’ of the Kentucky Derby, we felt that we could create a concept that could successfully represent our region.”
Display Technologies recently introduced SunSpots, custom designed lightboxes to help build brand awareness. This McDonald's McFlurry™ SunSpot was designed to generate impulse sales and remind consumers about the restaurant chain's ice cream and candy treat. Hundreds of units have been distributed nationwide. These specialty lightboxes were designed as a neon replacement and the patented unit is an ideal window sign that does not fade in direct sunlight and offers an eyecatching way to capture consumer attention. The unit is available in standard 12" x 24" or 16" x 6" configurations and can also be produced to client size specifications for relatively small quantities. The SunSpot can be mounted to the ceiling, wall or desk and makes an instant impression. For more information, contact Display Technologies, 111-04th Avenue, Collage Point, NY 11356.
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