Au Bon Pain Cafes Feature Interactive Nutrition Kiosks
Au Bon Pain, a French bakery café chain, is rolling out interactive Nutrition Kiosks that offer customers in-depth ingredient and dietary information about each Au Bon Pain menu item, from sandwiches to baked goods to specialty beverages. Updated to reflect seasonal menu changes, customers can always learn precisely what they are eating by simply touching the kiosk’s screen.
“By adding Nutrition Kiosks to our cafés, we are assisting customers who crave health and nutrition information to make informed meal choices,” said Frank Guidara, CEO of Au Bon Pain.
In addition to general nutrition and ingredient information, the Nutrition Kiosks have a feature that caters to customers with specific dietary needs. On demand, the kiosk can serve up menu items based on several categories, such as meal choices that are lower in sodium, calories, saturated fat, and carbohydrates.
McDonald’s Displays ‘i’m lovin’ it’ Campaign
McDonald’s new “i’m lovin’ it” brand campaign is part of McDonald’s strategy to connect with customers in culturally significant ways. The campaign is being integrated into the overall restaurant experience, national promotions and local street marketing.
The campaign features musical talent, Justin Timberlake. McDonald’s has also formed a partnership with professional skateboarder Tony Hawk.
Bill Lamar, CMO McDonald’s, said, “The campaign will rekindle the bond our customers have with McDonald’s by depicting how people live, what they love about life and what they love about McDonald’s.”
Frankel, Chicago developed restaurant merchandising which includes window posters, outdoor pole signs, ceiling danglers, and a custom “I'm lovin’ it” kiosk.
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