Burger King Conducts Joint Promo. With “Shark Tales”
BURGER KING has launched a promotion offering kids a chance to collect 10 different Shark Tale(TM) toys.
The toys, inspired by DreamWorks' computer animated feature film, will be available in every Kids Meal over a five-week period.
“We are pleased to partner with DreamWorks to bring Shark Tale(TM) beyond the theatre and into our restaurants,” said Cindy Syracuse, Senior director, National Promotions, Youth & Family Marketing, Burger King Corp.
This BURGER KING® promotion will be featured in kid-directed advertising, in-restaurant merchandising, and birthday mailers to BK® Kids Club members.
Merchandising materials for the promotion include posters, decals, window graphics and special tray liners.
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