m-Venue Debuts At McDonald’s
McDonald’s at Woodfield Mall in Schaumburg, IL has launched m-Venue, a patent-pending entertainment and marketing platform from Akoo International, that enables McDonald's customers to search, select and “activate” in-store digital content-including music, music videos, and movie previews-with their mobile phones or Internet-connected mobile devices.
m-Venue allows patrons to choose a wide variety of audio and video content from Sony BMG Music Entertainment, Universal Music Group, and Sony Pictures, among others, via text messaging, the mobile internet, or a Wi-Fi-enabled laptop. Selections are performed on demand in designated multimedia zones within the restaurant.
Since the m-Venue platform also tracks consumers’ usage behaviors and preferences in a non-intrusive way, McDonald's locations will be able to employ more effective mobile-based promotions, loyalty and rewards programs, and opt-in targeted marketing campaigns.
Caribou Coffee Promotes Obsidian Blend
Caribou Coffee is introducing Obsidian Dark Roast Blend, a new dark roast coffee unlike anything gourmet coffee drinkers have tasted before.
Obsidian Dark Roast Blend consists of coffee beans grown in volcanic highlands around the globe, hand-blended and dark-roasted to create a combination of bold wild berry flavors and notes of fine bittersweet chocolate. It is named after the Obsidian gem: a dark, smooth gem formed as molten, volcanic lava ends its flow and is instantly solidified by the cooling waters of the ocean.
Obsidian Dark Roast Blend is being supported by a national marketing campaign utilizing the tag line, “Dark to the core. Smooth to the finish.”
Promotional materials for the new Obsidian Dark Roast blend feature a deep brown color scheme and convey the blend’s full body, decadent flavoring.
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