Quick Chek Launches New Look
Quick Chek, a New Jersey and New York-based convenience store chain, has launched a new brand positioning supported with new point-of-purchase materials. With its new logo in the shape of a bright, lime green-colored letter “Q” with tail shaped like a dark green leaf, Quick Chek’s new logo represents its commitment to deliver a quality assortment of fresh food products.
Quick Chek’s new point-of-purchase materials feature Quick Chek’s new logo and tagline, “Get Fresh. Go Fast.” Quick Chek’s new brand positioning, logo and private label product program were developed by Lippincott, a New York City-based design consultancy. The company’s private label product packaging treatment, mascot, advertising and point-of-purchase materials were developed by Oxford Communications, Lambertville, N.J.
Dunkin’ Donuts Unveils DDSMART
Dunkin' Donuts has launched DDSMART, the brand’s first menu of better-for-you options. DDSMART menu items include both new and existing Dunkin' Donuts food and beverages that meet at least one of the following criteria: 25% fewer calories; 25% less sugar, fat, saturated fat or sodium than comparable fare; and/or contain ingredients that are nutritionally beneficial.
A highlight of the DDSMART menu is Dunkin' Donuts' new Egg White Flatbread Sandwiches. Dunkin' Donuts is the first national quick service restaurant chain to introduce egg white sandwiches.
Friendly’s Promotion Offers Cost-Conscious Families A Reason To Eat Out
Friendly’s is conducting the “Create-Your-Own-Meals” promotion to help customers save up to 25 percent. Maura Tobias, Communications Director for Friendly’s Restaurants, said, “This new promotion is designed to encourage families to come as they are, create their own meal and also save money.”
The “Create-Your-Own-Meals” promotion allows families to choose an array of entrees, beverages and desserts for $9.99. The menu choices complement Friendly’s kids menus. Health-conscious moms can substitute cottage cheese or broccoli for French fries or choose a sundae of fruit and sherbet. Kids can also opt for salads, veggies or fruit and nutritional drinks such as reduced fat chocolate milk.
Robeks Sweepstakes Promotes Outdoor Challenge
Robeks, a premium fruit smoothie national franchisor has joined forces with Nintendo and NAMCO Bandai, to launch a national sweepstakes to promote the importance of getting active in the great outdoors for a healthier life.
The Robeks “Active Life Outdoor Challenge” Sweepstakes grand prize winner lands a family vacation for four to Yosemite National Park in California. First, second and third place winners also win Wii game consoles, the new Active Life Outdoor game and a year's supply of Robeks smoothies.
Consumers can enter-to-win the Active Life Sweepstakes online at www.robeks.com or in-store at participating locations in Robeks 165-store franchisee network. Promotional elements include in-game branding; national television and radio tags; and special point-of-purchase posters, window clings and counter cards.
CBS Scene Opens In MA
CBS and The Kraft Group have opened the CBS Scene Restaurant & Bar, a three-story, 15,000 sq. ft. entertainment and dining destination in Patriot Place, adjacent to the New England Patriots’ Gillette Stadium in Foxboro, MA. The venue features upscale casual dining, and state-of-the-art technology -- including over 135 Plasma, LCD and graphic projector displays showcasing current and classic content from across the CBS Corporation.
“Watching TV and eating have been great partners for years, but never before like this,” said George Schweitzer, President, CBS Marketing Group. “From the moment they walk in, visitors are transported into a world of entertainment filled with high-tech displays.”
The CBS Scene includes a restaurant, a retail outlet selling CBS merchandise and an unprecedented arrangement of technology, content and graphic art. At the pinnacle of the CBS Scene is a 36-by-17-foot digital outdoor sign.
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