NBA City Captures NBA’s Excitement
The National Basketball Association and Hard Rock Cafe International have opened NBA City, the first-ever NBA restaurant located at Universal Studios in Orlando, FL. NBA City’s design combines the architectural style and tradition of great arenas with state-of-the-art programming and interactive games.
NBA City features four distinct areas: CityWalk Cage, NBA City Club, NBA City Playground and the NBA City Shop. CityWalk Cage is a two-level, 275-seat dining room featuring NBA and WNBA photography. Two 9 x12 foot video screens display exclusive NBA City programming. The NBA City Club offers full menu service in an upscale atmosphere. The 2,100 sq. ft. NBA City Playground features custom-developed basketball attractions including NBA IQ, a trivia game; Man to Man, a quickness test; , a video jukebox and shooting games
Meritage And Meijer Break Ground On Prototype Wendy’s Combination Store
Meritage Hospitality Group, the nation’s only publicly held Wendy’s franchisee, has announced a prototype combination store being developed with Meijer, Inc. The combination store, which will be located in Grand Rapids, MI, combines a 3,400 sq. ft. full service “Wendy’s Old Fashioned Hamburgers” restaurant and drive-through operated by Meritage, with a 3,500 sq. ft Meijer convenience store and gas station facility.
Robert Schermer, Jr., Meritage’s President, said, “By bringing our distinct brands together, we can provide our common customers with the greatest convenience and service.”
Host Marriott & Fox Sports Team For Grill Concept
Host Marriott Services Corp. and FOX Sports have opened the first FOX Sports Sky Box locations at Chicago O’Hare International Airport and Concord Mills mall in Concord, NC. This unique new bar and grill concept is designed to cater to the appetite of the air-traveling and mall-going sports fan.
Each location resembles the FOX Sports studio and features state-of-the-art televisions showing any of the 22 FOX Sports Net regional cable channels, computer terminals providing access to the latest sports information on the internet; a running ticker with up-to-the-second news scores; and multiple stations for playing FOX Sports Interactive video games. FOX Sports-related memorabilia are on display and the latest styles in casual sportswear bearing FOX Sports and Fox Sports Sky Box insignias are available for purchase.
H.J. Heinz Launches Boston Market Meals
H.J. Heinz Co. has launched Boston Market Home Style Meals, a new line of frozen premium meals with high brand recognition. William Johnson, CEO, Heinz Co., said,“Boston Market Home Style meals will complement Smart Ones, our frozen meals in the nutritional category, and Budget Gourmet, our value-priced selections.”
Heinz will support Boston Market Home Style Meals with advertising, couponing, and p.o.p. merchandising.
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