‘Lyle, The Kindly Viking’ Videos & DVDs Displayed
“Lyle, The Kindly Viking,” is the new, fully-animated, direct-to-video release from VeggieTales creator Big Idea Productions.
Lyle, the Kindly Viking will be supported by a comprehensive marketing campaign including television and print advertising, as well as a special Chick-fil-A meal promotion of 650,000 free Kid’s Meals coupons (with purchase) inserted in specially marked videos and 1.6 million ‘Lyle, the Kindly Viking’ bag stuffers in Chick-fil-A Kid’s Meals.
Retailer support includes VHS merchandisers available in 12-, 18-, and 24-unit counter displays and 18-, 24-, 36- floor displays.
Mixed configurations for VHS and DVD will be available in 24- and 36-unit floor displays.
Starbucks & Microsoft To Provide In-Store Web Access
Starbucks and Microsoft have united to offer wireless access to the Internet from Starbucks coffeehouses to deliver an enhanced consumer experience for Starbucks’ customers.
“This ‘one of a kind’ national wireless broadband network gives Starbucks a unique position in the landscape of retailers,” said Howard Schultz, Chairman of Starbucks. “These new relationships will provide us a great opportunity to enhance our existing customers’ in-store experience as well as attract new customers to our retail locations.”
The in-store network complements a broader Starbucks effort to update store technology to streamline operations and communications. Ongoing infrastructure enhancements will provide a platform for initiatives such as the launch of a Starbucks customer card that will speed up in-store ordering and payment and the capability for customers to preorder drinks over their cellular phones.
McMagination Kiosks Are Launched
McDonald’s and Compaq Computer have collaborated on the McMagination Kiosk, an interactive kiosk for kids (ages 4-7) and tweenagers (ages 8-15). McMagination kiosks at McDonald’s restaurants allow customers to play the latest video games via an in-store computer system. McMagination runs on Compaq’s Deskpro computers in kiosks shaped as Ronald McDonald and Grimace. Kids will be able to play up to 12 different games based on titles developed by top software manufacturers.
Joe Jasper, McDonald’s owner/operator and co-creator of the McMagination concept, said, “McMagination is the next generation of kid fun at McDonald’s, and we are excited to give our customers yet another reason to visit our restaurants.”
Hard Rock Cafe Offers Beatle Bus In Sweeps
The Hard Rock Cafe is commemorating the 30th anniversary of the Beatles by giving away the Beatles’ Magical Mystery Tour Bus, Hard Rock’s largest and most prized piece of music memorabilia, to one lucky fan in a sweepstakes promotion.
The promotion also includes a tour of the bus. Beatles fans can register to win the Magical Mystery Tour Bus on-line or at their local Hard Rock Cafe.
Joliet Pattern, Inc., Crest Hill, IL, will be showing this Ronald McDonald Merchandiser. This in-store display for monthly Happy Meal promotions was the global introduction of the New Ronald McDonald Icon in permanent display format. The display used screenprinted-vacuum formed Polyethylenes with a steel substructure and flake board base. It was the best restaurant reception for any display in the history of McDonald. To learn more about this display, contact Andrew D. Wood, At POP Marketplace, Booth 8417; or call 815-726-5373.
Clear Focus Imaging, Inc., Santa Rosa, CA, will be showing EntreVue Point-of-Entry posters, a new paper product. EntreVue was developed in response to the demand from brand marketers for a low-cost alternative to conventional see-thru vinyl signage. This new product is designed specifically for interior-mount, high-volume posters for short-term signage applications. To learn more about EntreVue, contact Lorraine Hartman, at POP Marketplace, Booth 7566; or call 1-800-991-7727.
Back to Top
To See previous issues of Creative Restaurant Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
