McDonald’s Features New POS Technology
McDonald’s of Hawaii is rolling out new E-Window and E-Banner products at nearly 80 McDonald's locations throughout Hawaii. The products are provided by Electronic Billboard Technology, a division of SI Diamond Technolgy.
“McDonald's has experienced increased sales lift results using our E-Window and E-Banner products during a test period we just concluded,” said Marc Eller, Chairman and CEO of SI Diamond Technology. “They've taken advantage of the benefits of this digital point-of-sale technology, which features video and sound. Many other retailers and advertisers are also showing interest in this unique tool because of its ability to reach active consumers in a captive environment.”
New Boston Market Restaurants Planned
Boston Market has plans to create a more welcoming and relaxing dining experience for customers. The “new Boston Market,” which has been tested in Tucson, Arizona, focuses on a new interior décor and new grilled chicken salads, entrees and sandwiches.
All restaurants in the more than 650-restaurant chain will feature the new menu and dining room by early 2003. Boston Market has remodeled its dining rooms to encourage customers to slow down and take pleasure in the dining experience. Changes in the restaurant interior décor include more intimate booth seating, warmer colors and softer lighting.
Keith Robinson, Sr. V.P., Strategy at Boston Market, said, “The next step in the evolution of our brand is to warm up our dining room, because customers are placing a higher value on the total dining experience.”
McDonald’s Salutes 100 Years Of Disney
McDonald’s restaurants nationwide saluted the Walt Disney World “100 Years of Disney Magic” celebration with a promotion including a parade of 100 Disney character Happy Meal toys and a set of four special edition commemorative glasses. The promotion brought the nostalgic feel of 100 years of Walt Disney World memories to customers through a collection of historical Happy Meal toys, carry-out bags and in-restaurant décor and p.o.p. materials.
“We are delighted to bring the creation and imagination of a century of shared Disney memories into our restaurants and customers’ homes,” said Peter Sterling, V.P., McDonald's U.S. Marketing. “We are proud of our Disney/McDonald's alliance and salute this grand celebration of Walt Disney’s life.”
T.J. Cinnamons Runs Getaway Promo
T.J. Cinnamons, asked St. Louis-based agency Wolf-gang & Associates to develop a promotion to entice consumers to frequently purchase packs of T.J. Cinnamons Rolls. Wolf-gang developed a new package with a value added game card offering instant prizes.
The new package, designed to up sell consumers to a three pack, was the focal element in the “Gourmet Getaway” promotion. The 3-pack game card enabled consumers to instantly win travel related prizes.
Buffalo Wild Wings Runs Western Burger Promo
Buffalo Wild Wings Grill & Bar is featuring a weary cowboy, tagged with the phrase “The perfect break from a tough day,” on in-store posters, table tent inserts, counter cards and banners, to tempt consumers to try its Western Burger Buckaroo.
The Western Burger Promotion is on display in all of the restaurant chain’s 163 locations.
“Our spring marketing brand strategy is to promote Buffalo Wild Wings' signature menu items,” said Kathy Alberga, Buffalo Wild Wings' Sr. V.P., Marketing.
Burger King Inflatable Helmets
Football is a very popular theme for P.O.P. promotions. Inflatable helmets create in-store awareness and excitement for the entire football season. Inflatable helmets can be custom imprinted with any company's name, logo or theme. Sizes available 6" - 15" - 23" & 30". Minimum order 500 pcs. Extra large 10' helmets with an internal air blower are also available. Minimum 1 unit. The Burger King Inflatable Helmets were created by Alvimar Manufacturing Company, Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
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