Creative Online

CREATIVE Restaurant Marketing
February/March, 2003


Timothy’s Launches New Store Designs

Timothy’s Coffees of the World, the second largest specialty coffee/bakery retailer in Canada, recently introduced a wide range of new product lines and new stores designs at its three retail banners, Timothys World Coffee, mmmarvelous mmmuffins and michel’s baguette. The new bakery and coffee products, and designs are the result of Timothy’s acquisition of mmmuffins Canada Corp.

To complement the mmmarvelous mmmuffins chain’s new coffee line-up, mmmuffins’ logo and store design also have a new, fresh look. The new store includes upgrades such as granite counters, wood cabinetry, stainless steel back counters and oven shroudings. New large-scale wall murals, streamlined menu boards and point of purchase systems contribute to a more dynamic atmosphere. Michel’s baguette stores are also adopting a fresh, new design that echoes the classic Parisian café. The stores now boast rich cherry woods, granites, stone walls and floors, and mosaic and faux-finished wall treatments.


McDonald’s & Fazoli’s Form Joint Venture

McDonald’s Corp. and Fazoli’s, a fast-casual Italian restaurant concept based in Lexington, KY, have agreed to form a joint venture to develop 20 to 30 Fazoli’s restaurants.

“A strong Italian restaurant brand like Fazoli’s is an exciting addition to the portfolio. The joint venture will help us further explore the potential of the brand,” said Russ Smyth, President, Partner Brands, McDonald’s.

Kuni Toyoda, Fazoli’s President, said, “The combination of our brand and knowledge of the Italian segment with McDonald's resources and expertise in site development, supply chain, and other business systems is a great formula for success, and creates real opportunity for our employees.”


Midway Displays Inc., Bedford, Park, IL, has introduced a new line of stock Clipper Displays which have been used by Mrs. Fields to create impulse sales for its cookies. The display is available as both a counter and a floor unit with a round molded base that can be printed with a logo for a custom look. The displays knock down for easy shipping and assembly. To learn more about this display contact, Wayne Lucht, at GlobalShop, Booth 3391; or call 708-563-2323.


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