Checkers Drive-Ins Promote New Kahlua Shakes
Checkers Drive-in Restaurants, Inc., the nation's leading double drive-thru chain, has introduced its newest shake flavor, Kahlua, through an exclusive licensing agreement with Allied Domecq Spirits USA. Targeting adult taste preferences, Checkers’ shake-version of this popular flavor is a non-alcoholic beverage.
“Checkers and Rally's unique and award-winning approach to advertising and marketing has delivered the results these brands have long deserved,” said Richard Turer, Vice President of Marketing, Checkers/Rally’s. “We’re excited to add Kahlua shakes to our marketing mix and look forward to the introduction of additional menu items as the year progresses.”
In addition to new products, the Company has launched a new advertising campaign and accelerated store remodels.
Stop & Shop & Dunkin’ Donuts Announce Alliance To Offer One-Stop-Shopping
The Stop & Shop Supermarket Company and Dunkin’ Donuts have formed a strategic alliance in which Dunkin’ Donuts will open full-service stores in Stop & Shop locations throughout Massachusetts, Connecticut and Rhode Island.
The agreement will enable Stop & Shop customers to buy Dunkin' Donuts coffee and baked goods while shopping at New England’s leading supermarket chain. Participating Stop & Shop’s will have a dedicated Dunkin' Donuts store located in the bakery section of the supermarket, including coffee, donuts, muffins, bagels and breakfast sandwiches. Customers will also be able to purchase Dunkin' Donuts packaged “coffee-by-the-pound,” which until this point has not been available at grocery stores.
“Dunkin’ Donuts continually seeks smart and innovative ways to extend our brand presence,” said Ken Kimmel, Vice President, Dunkin’ Donuts Concepts. “Stop & Shop is a leader in the supermarket industry and we are pleased to work with them in offering customers their favorite coffee and baked goods.”
Burger King Promotes Shake ‘em Up Fries
Burger King Corporation, Miami, FL, is inviting its customers to play with their food with an innovation called Shake ‘em Up Fries with Cheezy Flavor Boost, the company’s newest product offering.
“Our Shake ‘em Up Fries are a one-of-a-kind menu item that lets people of all ages-but especially kids-get a little crazy with their food at Burger King restaurants,” said Rick Dow, Senior Vice President, Marketing Programs and Sales for Burger King. “One of the first lessons we learn as children is not to play with food. So we're breaking the rules!”
To add to the excitement of new Shake 'em Up Fries, the high velocity world of extreme sports comes to Burger King restaurants nationwide with Nickelodeon’s “Rocket Power” one of the most popular kids’ shows on TV.
Big Kids’ Meals will include one of four Rocket Power characters along with two pieces of freewheeling, interchangeable fingersport equipment for a total of eight sports activities.
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