Blasting Juices Opens Flagship Location
Blasting Juices has opened its new flagship location at the Mann’s Fox Westwood Theatre building in Westwood Village, California.
Blasting Juices’ fresh new juice blends and sports and energy health supplement products are targeted to the new breed of energy seeking health conscious customer. The company’s approach to the market will be to enter high-end demographic areas such as entertainment destinations, financial districts or inside of high end department stores.
In addition to its healthy products, Blasting Juices primary innovation is its portable “counter shop” kiosk stores, made possible through superior engineering and design.
White Wave & Starbucks Announce Marketing Agreement
White Wave, a subsidiary of Dean Foods, has announced an exclusive relationship that will make its Silk® soymilk the brand of choice in 4,000+ Starbucks locations in North America. Starbucks will offer an exclusive Silk soymilk formula designed to complement its hand-crafted beverages.
The Silk soymilk brand will be identified on the menu boards in Starbucks stores and the two companies plan to support Silk’s availability at Starbucks with joint advertising and in-store promotions.
“Starbucks is committed to offering quality beverages that appeal to our diverse customer base,” said Darren Huston, Starbucks Sr. V.P., Branded Products. Steve Demos, White Wave’s President, said, “White Wave is committed to leading the integration of soy foods into the mainstream American diet. This partnership furthers that mission by making Silk available to millions of loyal Starbucks customers.”
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