PJ’s Coffee Company Goes National With New Concept
PJ’ Coffee Co., founded 25 years ago in New Orleans, has debuted its new brand identity, store design and wine component. It has also announced its plans to go national with several stores opening soon in Florida.
Phil Coleman, President, PJ’s Coffee, said, “We have ‘Simply the Best Coffee,’ therefore, we felt the brand needed to reflect that bold position in its brand identity, store design and in-store experience. With the new image, you will see bolder colors, and a more contemporary design.”
PJ's Coffee and Wine Bar plans to marry the natural relationship between coffee and wine to extend into multiple day parts during the week and weekend. PJ's Coffee and Wine Bar will also serve light fare including an assortment of cheeses, sandwiches, paninis, baked goods and an assortment of indulgent desserts, which is atypical of national specialty retail coffee companies.
Cosi Unveils New Restaurant Design
Cosi, Inc. recently debuted a prototype for the next generation of restaurants it will be building and franchising across America, featuring a new logo and a user-friendly interior design. The premium, convenience restaurant offers breakfast, lunch, coffee, dinner and dessert menus as well as wines and beers. The restaurant chain has developed featured foods that are built around a secret, generations-old recipe for crackly crust flatbread.
The first prototype restaurant redesign, located in Avon, CT, features a new dining room set-up with comfortable and intimate seating separate from the ordering area, new interior signage and changes that will enable guests to complete the ordering and payment processes faster.
Starbucks Launches In-store CD Burning
Starbucks Coffee Co., through its Hear Music brand, has launched a retail digital music service, enabled by HP, that makes it easier for customers to discover, acquire and enjoy music while they enjoy their coffee.
The Company recently opened the Hear Music Coffeehouse in Santa Monica, CA and plans to deploy the Hear Music CD burning service to select Starbucks stores, offering customers the ability to burn more than 20,000 full length albums and hundreds of thousands of songs available from a comprehensive digital library. Customers can enjoy a Starbucks beverage while sitting at the Hear Music listening bar, which is staffed with music experts who can personally suggest new artists and guide customers to new genres, while burning a personalized CD. Customers can also explore themed recommendations throughout the store at listening stations featuring music, video and editorial format.
“Innovations like our exclusive music compilations, the Starbucks Card and placing Wi-Fi access in Starbucks stores have transformed the way that millions of our customers enjoy their coffeehouse experience,” said Howard Schultz, Starbucks Chairman.
Federated Department Stores And Cosi Pilot In-Store Foodservice Partnership
Federated Department Stores, Inc. and Cosi, Inc. have formed a foodservice partnership, offering a new shopping experience to Macy's customers. Cosi plans to open 10 restaurants this summer and fall at some of the largest Macy's stores.
“Federated’s collaboration with Cosi is another step in our reinvent process, focusing on meeting our customers’ expectations,” said Tom Cole, Federated. “Our customers want to 'rest and refresh’ when shopping, without having to leave our store.”
Kevin Armstrong, Cosi’s President and CEO, said, “Macy’s established national footprint provides Cosi an excellent means of entering highly attractive new markets with immediate brand exposure to large volumes of our target customers.”
Kiosks Let Consumers Send Chicago Foods Across America
Insight 360 Degrees has placed touch screen kiosks in famous Chicago restaurants so customers can order and have shipped the restaurants’ signature mail order foods to recipients anywhere in the U.S. Portillo’s in-store customers now will be able to solve gift needs by using the kiosks.
Dave Milazzo, V.P., Marketing for Insight 360, said the goal was to allow kiosk customers, with little or no computer experience to feel comfortable while shopping. “The ordering process allows a customer to complete a transaction in an average of only 4 minutes,” he said.
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