Richard Petty Standees Launch Cinnabon Promotion
Cinnabon is partnering with the Richard Petty Driving Experience to launch the Ultimate Driving Experience Sweepstakes. The sweepstakes celebrates the launch of Cinnabon’s newest Chillatta flavors.
Customers can purchase a Chillatta beverage and receive a “scratch off” game piece to instantly win one of over one million free or discounted merchandise prizes at the store, as well as Richard Petty Driving Experience prizes. Each game piece also contains instructions on how to enter the Cinnabon Ultimate Driving Experience Sweepstakes to win an all expenses paid trip for two to a race weekend in Daytona Beach, FL.
Richard Petty standees help promote the sweepstakes and the new Chillatta flavors.
Wienerschnitzel POS Materials Promote BIG DAWG
Wienerschnitzel, the world's largest hot dog chain, is launching its "BIG DAWG" menu offerings, a selection of one-third-pound hot dogs, split, grilled and stuffed in 10-inch buns with three different topping combinations: the Double Cheese Chili Dawg, BBQ Bacon Dawg and Reuben Dawg.
“The BIG DAWGS will be an answer for many of our loyal customers that are looking for a sizeable hot dog that blends both bold flavor and portion sizes,” said Tom Amberger, V.P., Marketing. “We are excited to continue bringing new offerings of ‘great proportions’ to our increasingly diverse menu.”
The BIG DAWG roll out will be supported with television and radio spots as well as point-of-purchase materials.
Premium Coffee Cravings Boost Coffeehouse & Donut Shop Sales
Premium coffee is driving success for national coffeehouses, donut shops and quick-service restaurants, while causing a downturn in food, drug and mass merchandise sales of coffee, according to a new report from Mintel.
Coffeehouses have more than doubled their U.S. sales in the last five years to an estimated $8.3 billion. In another five years, the market is expected to reach $18.8 billion. As a result of this growth, store-bought coffee manufacturers are feeling the negative effects in their sales.
Coffeehouses face potential competition from fast-food restaurants. McDonald’s recently rolled out premium roast coffee. It joins Dunkin’ Donuts, Burger King and other food chains in capitalizing on the premium coffee success.
Pre-packaged, ready-to-drink coffee beverages also offer future competition against the coffeehouse market. Manufacturers are turning their sights to increased product innovation to try to win consumers from coffeehouses. Home brewing is also aiming for coffeehouse sales with the newly launched pod brewer.
Caribou Coffee Runs Promo With Apple iTunes
Caribou Coffee Co. has launched “Wake Up and Smell the Music,” instant win game promotion, offering Apple iTunes and iPod giveaways. One winner will win 1,000 iTunes music downloads or $1,000 on a Caribou Coffee Card.
Other prizes include 20 Apple iPods and 75 three-month tours of Caribou Coffee, a “culinary tour” where two one-pound bags of select coffees from the finest coffee growing regions from around the world are delivered to the winners’ home for three months. 40 winners will receive Caribou Coffee delivered to their home each month.
The “Wake Up and Smell the Music” campaign will incorporate media and online advertising as well in-store POP materials. The campaign’s slogan, “Great Coffee. Great Music. How Cool is That?”features the creative voice of a caribou animal with sunglasses and an attitude, that says, “Hey, Wake Up and Smell the Music.”
Hyatt POS Promotes New Martini Menu
Hyatt Hotels is introducing its guests to the perfectly balanced taste of level vodka with a new line of classic martinis. Marketing and sales promotion agency MarkeTeam, Inc., has created an interactive way to reach Hyatt's guests with a custom-designed aluminum working level menu.
This promotion will be featured in over 100 Hyatt hotels in North America, Aruba, and the British West Indies. Additional point-of-sale materials include die-cut tabletop danglers, banners, wooden menus, and wooden block table tents.
The Level menu features four martinis each made with Level vodka, including the Sour Apple; the Level Martini; the White Cosmo and the Lemon Drop.
McDonald's Soccer Kick Giant Cold-Air Interactive Inflatable
This giant Inflatable, l2'H x l5'W x l2"D, was designed to promote McDonald's and create fun and involvement for attendees at concerts, business expos and sporting events in Dallas, San Antonio and Houston. Due to their popularity, other regions began ordering the interactive sports booths to generate excitement and promote McDonald's at their own events and contests. For more information, contact The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020.
Landmark Creations Offers Cold Air Inflatables
Landmark Creations offers Cold Air Inflatables, which can be created in any size from 5 to 70 feet tall. These inflatables’ sturdy construction (from either 7.5 oz, 10 oz or 18 oz vinyl coated nylon) helps them withstand winds of 30 mph or more without damage. These inflatables can be used for all types of promotions, including grand openings, special promotional events, and trade shows. For more information, contact Landmark Creations International, 3240 West Co. Rd 42, Burnsville, MN 55337
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