Starbucks Poster Promotes Grocery Sales
This poster was created to inform the consumer that Starbucks coffee is available at the grocery store for purchase to take home.
The poster is litho printed on heavy stock in full color with an aqueous coating.
The poster provides a “wow” factor for consumers telling them that they can purchase and bring home Starbucks Coffee while shopping at this grocery store.
The Starbucks Poster was created by Proprint Services Inc., 5621 Finch Avenue East, Unit #5, Toronto,Ontario M1B 2T9; (Tel.) 416-754-3028; (Web) www.pop-online.com.
BK Scratch & Win Game Dares Fans To Choose ‘Which Spidey Suits You?’
Buger King is conducting a tie-in promotion this summer with Columbia Pictures’ “Spider-Man 3.” The promotion features prizes for the “Which Spidey Suits You?” scratch-and-win game pieces on specially marked BURGER KING menu items.
Just as in the movie, in which Spider-Man is forced to choose between his red and blue suit and a new black suit, guests will choose to reveal what's behind either the familiar red-and- blue Spider-Man or the black-suited Spider-Man. With a prize behind one of the two scratch-off areas on each game piece, BURGER KING guests have a 1:2 chance of winning each time they play. Prizes include a $1 million American Express gift card; a 2007 Maserati Quattroporte Sport GT; a Sony Electronics Full HD Experience; and free Burger King food items
McDonald's Launches Global Promotion Of DreamWorks Animation’s Shrek The Third
McDonald’s is launching a multi-faceted global promotion that includes high-tech Shrek Happy Meal toys created in eight languages and the company’s single biggest promotion of fruit, vegetables and milk. Mary Dillon, Global Chief Marketing Officer, McDonald’s, said, “Shrek is helping us bring special excitement to our restaurants, everything from food and fun to activities and entertainment.”
McDonald’s is celebrating the arrival of “Shrek the Third” with its “Go for Green” message. The campaign showcases a variety of food choices including Premium Salads, Premium Chicken Sandwiches, fun desserts and a Happy Meal featuring Chicken McNuggets made with White Meat. Milk Jugs are served in child-friendly containers with Shrek packaging.
Miller Lite Football Spectacular Display. This display was used for a national promotion for Miller Lite this football season. The vacuum-formed helmet was team-specific for different regions. The shoulder pads were constructed of 24 pt. chip and corrugated. The display was 72” wide x 44” tall. Created by Mid-America, Display, 4900 Manchester Ave., St. Louis, MO 63110 for Madden Communications. SILVER AWARD.
Sponge Bob MEGA-Sealed Inflatable
Large format sealed inflatables (MEGA-sealed) are an innovative way to grab the attention of people. "Sponge Bob" made an instant impression on consumers. MEGA-sealed inflatables are great for short term promotions where budgets are tight. For less than $8 per day per piece you can get an eye-catching icon for your brand. They are portable and easy to set up and a nationwide turnkey installation program is available. This inflatable was created by The Inflatable Marketplace, 1810 Gillespie Way, Suite 202, El Cajon, CA 92020; (Web Site) www.inflatablemarketplace.com.
Cuppy's Coffee Inflatable Costume
Cuppy’s Coffee is growing its franchisees using proven promotional methods like inflatable advertising. Cuppy's wanted to increase foot traffic to its stores, kiosk and carts in a way that would quickly gain attention and draw crowds. An inflatable costume was used which offered a way to engage and interact with customers. Eye-catching and fun, this form of inflatable advertising is specifically geared toward increasing sales. The Cuppy's cup inflates quickly and includes a small battery-operated fan to keep the costume wearer cool while generating enormous buzz. This inflatable was created by Landmark Creations Int'l. 3240 West Co. Rd. 42, Burnsville, MN 55337; (Web Site) www.landmarkcreations.com.
Ecast Touchscreen Music Service Delivers Young Adults
The Ecast Touchscreen Music Service is a high-tech, interactive form of place-based advertising. The Ecast music service, which is available in 10,000 bars and nightclubs across the U.S.is noticed by more than three quarters (78 percent) of bar patrons, according to a survey conducted by Arbitron Inc. Ecast units run on a secure broadband network that provides access to a catalog of over 250,000 songs through an advanced interactive touchscreen with promotional capabilities. The Ecast network is an emerging media channel for brands and labels to engage young, affluent and influential adults in a social setting. The service is supported by advertisements and sponsorships that are displayed onscreen. For more information, contact Ecast, 49 Geary Street, Mezzanine, San Francisco, CA 94108; (Web Site) www.ecastinc.com.
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