Taco Bell Runs ‘Fuel Up For Free’ Beverage Promotion
Taco Bell is offering free $50 gas cards as part of its “Fuel Up For Free” beverage promotion.
Customers who visit participating Taco Bell restaurants and purchase a large or X-large drink to “Fuel Up For Free” will qualify for a chance to win a $50 gas card. To play, customers must locate an alphanumeric code found on the side of their cup and enter online at www.fuelupforfree.com.
“When gas prices hit record highs, everyone feels the pinch at the pocketbook,” said David Ovens, Chief Marketing Officer, Taco Bell Corp. “For our value-sensitive customers, every little bit counts and a chance to win cash for free fuel is an engaging offer.”
The “Fuel Up For Free” beverage promotion supports Taco Bell's signature beverage Mountain Dew Baja Blast, which is available exclusively at participating Taco Bell restaurants nationwide.
Taco Bell is supporting the promotion with special in-store signage.
New Kraft Bagel-fuls Offers Convenient Solutions
With new Kraft Bagel-fuls, a bagel and Philadelphia(R) cream cheese conveniently rolled into one, those in a morning rush can have their bagel and eat it, too. Bagel-fuls offer a fresh-baked taste at home or on-the-go and come in five varieties.
Chitra Ebenezer, Marketing Director for Cheese & Dairy at Kraft Foods, said, “Bagel-fuls offer the great taste of a bagel and cream cheese, but in a convenient form that can be enjoyed on-the-go.”
An array of point-of-sale displays will introduce the innovative new product to consumers.
Tabletop Media Unveils Wireless Device For Casual Restaurants
Tabletop Media (www.tabletopmedia.com) has unveiled a wireless, interactive tabletop device with next-generation pay-on-demand capabilities. The solution offers Dynamic Content Delivery, increasing consumer interaction via digital promotions. It also offers Real-Time Feedback and Infotainment with information, movie trailers and ticket purchasing.
“The capability to deliver relevant content to more than 400 million captive viewers per month, at the point of purchase creates a significant opportunity for our partners,” said Jack Baum, CEO of TableTop Media.
The Expotrans TriView® Menu Board was designed to accommodate Day-Part menu changes. It is engineered with aesthetic elegance, long-term durability and ease of use. The L.E.D. backlit design takes menu board design to a new level. For more information, contact Expotrans Visual Display System, 26845 Vista Terrace, Lake Forest, CA 92630; www.expotrans.com.
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